Interpretation of the past and present of roaming charges, the roaming fee truth investigation,

On March 6, the three major operators successively stated that they would cancel the roaming fee before October 1. Tencent Technology launched a series of planning - roaming fee truth investigation, interpretation of the past and present, technical logic of roaming charges. The following is the first issue: Regarding the roaming fee, in the past it has also received a lot of "no blame".

When it comes to roaming charges, many people are used to angering the operators. Under such anger, sometimes roaming fees have been subject to some innocence. To sum up, there are mainly the following misunderstandings: Interpretation of the past and present of roaming charges, the roaming fee truth investigation,

Misunderstanding 1: Roaming costs are zero, so it should be cancelled.

The formation of domestic roaming charges has the problem of internal settlement of operators, but more importantly, cost sharing. Operators need to allocate huge amounts of network operation and maintenance costs to various services, such as voice, SMS, and traffic, to achieve local and remote tariff differences. Through local preferential packages, the overall cost of local users will be reduced. Think from the user's point of view. When the Unicom 3G package was launched, all of them were national packages, but later, in order to meet the needs of more users, the B-package and C-packages with different tariffs were introduced.

As for the roaming tariff is too high, the local and roaming tariffs are too different. This problem already exists and should be solved long ago. The current roaming fee is called 6 hairs and 4 hairs, which was implemented in early 2008, and the following years are the stage of rapid development of communication technology.

Misunderstanding 2: After canceling the roaming fee, the operator raised the price.

Indeed, the threshold for some operators without long-distance non-roaming national packages is still high, even higher than the actual monthly communication costs of many users. However, no operator has forced users to switch to the new package, and users can continue to use the old roaming package. After the operator launches a new package that is suitable for them and has a lower threshold, it will be converted.

Misunderstanding 3: Cancellation of roaming charges, all users are beneficiaries.

At present, the proportion of users paying roaming charges is not high, and it will be lower if calculated on a time-to-length basis. With the advancement of technology, communication tariffs have been in a downward channel for the past ten years. Operators are not falling here, and there will be a drop there. If direct and mandatory cancellation of roaming charges is adopted, the operator’s revenue will drop by one, which is likely to affect The decline in other tariffs (such as traffic) that most users are concerned about is a requirement of shareholders, and also because the SASAC requires profit protection and value preservation.

Misunderstanding 4: Cancellation of roaming charges does not affect the performance of operators.

The cancellation of the roaming fee means that the operator's income is directly reduced by one piece, which of course affects the performance. However, due to the long process of canceling the roaming fee, and the traffic revenue of the operator keeps growing rapidly during this period, even if the traffic tariff is still decreasing, the rapidly increasing traffic usage will still drive the traffic revenue quickly. Growth, and the increase is greater than the portion of voice revenue reduction. Therefore, it has little impact on the performance of operators.

Myth 5: The cancellation of roaming charges is affected by alternatives such as WeChat.

This is actually a misunderstanding. As the traffic business grows rapidly, the operator's marketing focus shifts from voice to traffic. At this time, simplifying voice tariffs is the general trend. A business that does not lead to continuous growth, operators do not need to design complex packages for them. Therefore, voices and text messages are significantly simplified in the newly launched packages of operators, and even voices outside the package will remain in one. At a lower level.

Misunderstanding 6: It is technically easy to cancel roaming charges.

This is only theoretical. Operators need to sort out the large amount of in-use packages, and the amount of engineering is quite large. In 2008, the roaming fee was adjusted to the caller's 6 hairs and called 4 hairs. At that time, a one-size-fits-all approach was also proposed, requiring operators to achieve within half a month, but the actual implementation period was more than two months.

But no matter what, the Prime Minister gave an order and the operators quickly expressed their position. But it's easy to say, it's hard to do. After announcing the announcement of roaming charges, operators have to continue to do these things:

1, the real cancellation of roaming charges, do not look at the new package, do not look at the sale package, but should see how to solve the old package user problem.

The three major operators all have local introductory packages that only contain voice and a few dollars. These users have gradually become the main force for paying roaming charges. If the operators gradually promote the national integrated tariff package, cancel the roaming fee, and sort out the massive usage of the old users, the workload is very large, which is a very difficult task.

2. What should I do if the traffic cancels the roaming fee?

The national package of the operator does not have a local traffic fee. The local party can increase the local traffic charges or increase the local traffic preferentially on the national package. It is a need for market competition and a kind of profit-making behavior for users. This is important for low-end users. If there is no local or national difference, the traffic charges of this part of the user will be higher. On the basis of the national version, China Unicom's 4G package also launched a local version. The biggest difference is the same tariff. The included traffic is increased by 50% but limited to local.

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