Millet TV 4A released why Wang Chuan did not say anything about the content

OFweek smart home network news: two months ago, millet released three new products at CES 2017, millet TV 4 is one of them. Therefore, when Lei Feng received the invitation letter from Xiaomi TV's spring 2017 new product launch, the first reaction was, “This is the export to the domestic market.”

This is not the case.

On March 21, Wang Chuan, head of Xiaomi TV, personally staged a series of new products - Xiaomi 4A. Mainly "high cost".

Since it is a series of new products, of course, there is more than one. Millet TV 4A covers four models including 43-inch, 49-inch, 55-inch and 65-inch.

In terms of configuration, Xiaomi TV 4A is equipped with Amlogic T962 4-core 64-bit processor; 802.11ac dual-band WiFi; Bluetooth 4.2; Standard Edition storage combination is 2GB+8GB, and upgraded version is 2GB+32GB. In addition, 43-inch and 49-inch models use full-HD screens (1080p), and 55- and 65-inch models use 4K screens.

In terms of selling price, Xiaomi TV 4A 43-inch, 49-inch, 55-inch, 65-inch standard version is priced at 2,099 yuan, 2,599 yuan, 3199 yuan, 5699 yuan; 49-inch, 55-inch, 65-inch artificial intelligence voice version It was 2899 yuan, 3599 yuan, 6199 yuan respectively.

Standard Edition 43-inch, 49-inch, 55-inch will be at 10:00 on March 23, Xiaomi Mall, House of millet, Tmall Electric City, Jingdong Mall, Suning Tesco omnichannel sales.

Seeing here, I believe many people will have two problems.

First, compared with the previous millet TV, where is the “high cost performance”? The answer is visible, millet TV 4A without a metal frame, the process cost is lower, the money spent to see but more real place.

Second, what exactly is artificial intelligence voice edition? From the configuration point of view, it seems that only the memory combination is different. In fact, Xiaomi TV cooperated with the thin words RSVP, Triangle Beast and Sogou and integrated voice assistant on the TV. The user can use Bluetooth to control the voice remote control or the mobile phone app to use voice to achieve keyword search, popularity ranking, open application games, query weather calendar, multiple rounds of dialogues, control television, film titles, star search, movie and television encyclopedia. Intelligent error correction and other functions.

Wang Chuan’s demonstration of voice search at the scene is undoubtedly the climax of the entire conference. From this perspective, it can be seen that people are looking forward to smart TV integrated voice. However, before placing an order, there are two things that must be mentioned: First, Xiaomi Bluetooth touch voice remote control requires consumers to purchase another, priced at 99 yuan; Second, Wang Chuan also said that they are currently only in speech technology across A small step has been made and the experience is not yet mature.

Probably the meaning of buyers show and seller show.

Compared with the fact that the millet TV 4 had not been produced, the entire press conference took about one and a half hours. Wang Chuan actually did not mention "content".

As we all know, almost every Internet TV company will use its various calculation methods to prove that its content is the most when opening new product conferences. For this reason, even at the same time, they have even invited the notary office to be notarized.

This somewhat comical dispute is actually understandable. American marketing guru Philip Kotler once said that customers don’t buy drill bits, but holes in the walls. For Internet TV, video content is undoubtedly the hole. The former wants to sell well, and the latter cannot afford to lose.

But the contents of the contention does not seem to be the end of the small whale TV CEO Li Huaiyu told Lei Feng network, Internet TV competition is only a partial war in the entire video field. Now the whole video field is the most competitive in the mobile Internet. The three giants Youku, iQiyi, and Tencent can't possibly have enough budgets to buy all their heads, so now they have become more balanced.

In other words, content competition has reached a delicate balance.

Nowadays, radicals such as LeTV have to give up some exclusive copyrights. Wang Chuan, as one of the directors of iQIYI, naturally understands the depth of this drowning better than others. His choice of “without mention of words” undoubtedly confirms the content. The marginal benefit of increasing the input is declining, and if Internet TV wants to break through, it must put its strength elsewhere, such as artificial intelligence.

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