Iqiyi VS Youku potatoes, VR strategy Which strong?

VR strategy

Iqiyi's strategy is its VR eco-incentive plan: to fully realize VR in 10 high-IP IPs, open 100 top-level IPs for game cooperation and development, and jointly create 300 Chinese partners to create a Chinese VR ecosystem, and assist in the next 12 months. VR hardware manufacturers at home and abroad jointly develop 10 million VR users.

To summarize briefly, there are actually four things: Make your own VR video, authorize your own IP to create VR games for game companies, attract content providers, and support hardware providers.

The strategy of Youku Tudou is its "and plan": signing contract with 80% of domestic high-quality VR content production teams, and forecasting an annual output of 1,000 high-quality overseas self-made videos with more than 50 overseas strategic partners; and the launch of Digital Kingdom and Yixing Media. "One hundred VR Video Call Projects" and "Director and Related Public Training Programs" set up fund pools to incubate outstanding VR projects of its output; released open cooperation plans for the hardware and software industry chain; cooperated with Huawei Glory to users We donated over one million VR devices; we have expanded our 30 million VR users with industry chain partners within one year.

To sum up, it is also four things: Making self-made VR video, setting up a fund incubation project, attracting content providers, and supporting hardware providers.

Here we can see that in addition to the cooperation of various contents, iQiyi also hopes to get involved in the field of VR games. In attracting partners, the two companies will naturally launch various programs and measures. Here's an episode: Chat with a friend of a video content company interviewed before. They also recently talked to iQiyi, and iQiyi still hopes to free each other's original content on their own. The release of the platform, the division of advertising is also the matter behind. It seems that the charging of content through large platforms is not yet practical.

product

iQIYI has released the "iVR+" VR product suite: VR dual-screen mode and panorama area for iQiyi Panorama Cinema App, Panorama Game Center APP, and iQiyi App tailored specifically for VR ones. For the domestic VR mobile phone holder, one machine and PC head display and all other VR devices support.

Youku released an independent Youku VR app, iOS and Android version Youku VR APP is already on the line; for VR all-in-one, Youku also released a one-machine customized version of APP. In the HTC VIVE conference at the end of April, Youku customized VERA for VIVE. Is its first debut customized version of the product; on the site, Youku opened a panoramic channel, Youku's PC-side APP will also support panoramic video playback.

Speaking of the product, using the iPhone, you can already download the Youku VR app today, and the iQiyi VR app on iOS is not yet available. On the website, Youku has already been able to find a section of the panoramic video, but the iQIYI website has not yet. In this regard, it has to be said that iQIYI talked earlier and made it a bit late.

User plan

Iqiyi plans to expand 10 million users this year, Youku Tuo plans to expand 30 million users this year.

Regarding the number of this user, I do not know how they predicted it. However, according to Youku data, now its VR platform has more than 20,000 VR video content, there are more than 1,000 new videos every day, iQiyi did not release the relevant data.

A simple comparison was made above. To sum up, seeing iQIYI and Youku Tudou all released VR strategies, indicating that China's leading online content platform is very concerned about the development of VR. However, after the actual progress, there will be no case where "thunder and rain are small." Everyone knows that VR is the future direction, but it is hard to say when this seemingly beautiful future will really come. For iQIYI and Youku, what users really care about is not what you said, but what you did. VR has not yet risen. You still need to work hard.