According to a Bloomberg report, Morgan Stanley found in a recent survey that Apple’s R&D investment has increased sharply in recent years, and it has been only the main reason for Apple’s unsuccessful Apple car or the increase.
The data shows that since 2013, Apple's R&D investment has been rising, and the investment in automotive projects has surpassed the strength of the iPhone.
At the same time, the heads of research, Katy Huberty and Adam Jonas, pointed out that Apple's current "squat" amount is more than the total investment of the world's top 14 traditional car manufacturers. Katy Huberty believes that travel sharing or one of the main factors stimulating Apple's increased investment, the best evidence for this is that Apple's investment in the "big hand" of Didi travel, "(such a large amount of investment) shows that this is not personal interest, Instead, think that the market is mature or at least has entered the stage of bringing sustainable income."
In addition, she also said that given the industry's deep change period, Apple's investment has far surpassed that of traditional car dealers, which is enough to convince people that "Apple is expected to win at least 16% of the market share, and this proportion and it is now smart. The share of the mobile phone market is almost the same."
In addition to the growth of research and development funds, Apple has not stopped at the technical level.
According to foreign media sources, the US Patent and Trademark Office recently exposed a patent application from Apple, which is called “car key†and allows users to open, unlock, start the engine, start GPS, etc. directly through the iPhone. operating. In other words, this is a new patent that wants to turn the iPhone into a car key.
In fact, as a part of the Apple Auto project, it has become a common practice to find the clues of Apple's layout through patents. Although no one can confirm that the nearly $5 billion in research and development costs that have grown over the past two years have not been used primarily in the automotive sector, it is certain that Apple’s ambitions are very large – constantly “digging†corners. Former Sla's vice president Chris Porritt went to Kevin Harvey of Andretti's electric formula team.
The market has great potential and Apple is serious. Morgan Stanley expects that by 2030, Apple or borrowed to share the "Dongfeng" revenue of 400 billion US dollars, far more than the sum of Apple's other business sectors. It is understood that the main income earner of Apple's revenue is still iPhone, and the annual revenue is about 150 billion US dollars. Look forward to Apple's car and other worldly work!
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