Perhaps the most attractive virtual reality fans are HTC Vive, Oculus and PSVR. But what really makes virtual reality and augmented reality popular is mobile virtual reality, such as Samsung's Gear VR. The price of the mobile head display is cheaper, lighter, and easier to operate. Moreover, Apple is now also joining the mobile virtual reality market, although not very strong.
There aren't many virtual reality apps in the Apple Store, and most of them can be found in the Google Store. For example, the YouTube 360 ​​virtual reality app, Android users have been using the app for more than a year, and Apple only started selling virtual reality headlines in their stores in February (from the beginning is View-Master). Apple may have joined the battlefield, but it seems to have been far away from others.
At the Google I/O conference this month, Google released Daydream, a virtual reality platform for Android devices. The platform has a unique interface, basic motion control, and many content producers will provide ammunition to them, including American Electronic Arts (EA) and Ubisoft. Google used Cardborad to dominate the low-end market to promote virtual reality. Oculus dominated the high-end mobile market by supporting Gear VR, and Apple has not yet released its own headline.
Analysts believe that this year's mobile head-to-head will sell 2.5 million units, and by 2020 the industry will reach 150 billion US dollars. And every smartphone manufacturer seems to want a piece of it. Then of course, Apple will not be willing to be behind. In general, Apple can sell millions of iPhones at will, maybe they won't mind the market too much, but the world is not absolute, and this situation will not last long.
In fact, Apple seems to have a longer-term plan, and their focus is on the future.
Although everyone on earth knows it, Apple has never admitted that they have invested in virtual reality. And YiViAn has been tracking the movement of Apple in virtual reality. In the last quarter's report, Apple CEO Cook said: Virtual reality is cool and has great potential. This sentence can not help but make people think about the sky.
Initially, the Financial Times reported that Apple has recruited hundreds of virtual reality talents in the past few years. Of course, we don't know how many people are studying virtual reality. Apple recently recruited Doug Bowman, a 3D interactive interface design expert. Also removed from the Microsoft HoloLen project is the important employee Nick Thompson.
It is worth noting that Apple has acquired at least five companies related to virtual reality and augmented reality. These companies cover areas such as interior modeling, motion capture, and face recognition (recognizing human expression). In 2013, Apple also acquired PrimeSense, which helped Kinect achieve motion tracking.
You might think that Apple now wants to join the Oculus and Google in the virtual reality market, but Apple has already been involved in this field. As early as 1995, Apple's investigators wrote a report on Super Reality called "Volumetric Hyper Reality." According to the report, immersive virtual reality will become the holy grail of future technology, and it will discuss putting the camera into the human eye and integrating the electronic world with the real world. In other words, this is augmented reality.
Although Apple has long been concerned about this technology, Apple is not the earliest one. In 1960, patents related to virtual reality head-mounted devices were applied. The name virtual reality appeared in 1987. This means that the technology industry has long known about virtual reality. But back in the topic, we still don't know what Apple's virtual reality and augmented reality technology look like, even if we already exist, we don't know. However, I believe that as long as Apple is willing, they still have the ability to set off a storm in this market.
It is undeniable that Apple is the leader in the smartphone market. They sold more than 50 million iPhones in the last quarter, and the data is not good. We still don't know whether Apple is studying virtual reality or augmented reality, or both, and we don't know whether it is made for the iPhone.
But if Apple is really ready to join the virtual reality market, this timing is the best. However, what we are more willing to see is that this technology is ready for Apple, not Apple is ready for this technology.
When virtual reality can really enter thousands of households, virtual reality is truly mature.
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