Accompanied with the accelerated development of China's smart TV market, sales volume and sales rose rapidly. Smart TVs in the primary and secondary markets have reached the stage of popularization, and consumer awareness of smart TVs has continued to increase.
According to Suning Big Data, the largest distributor of domestic online and offline television sales, the market share of smart TVs has exceeded 80% and shows a gradual upward trend, especially in the first-tier and second-tier markets where the level of consumption is relatively high. Higher proportion.
With this trend, the characteristics of experience consumption in the primary and secondary markets will become more apparent, and the penetration capabilities of the tertiary and tertiary markets will soon become the focus of major suppliers and channel distributors.
In recent years, the competition in the color TV industry has become increasingly fierce. For a long period of time, everyone has been pursuing sales numbers blindly, pursuing the use of low prices in exchange for quantity, and pursuing volume wins to divide the products into Internet models and offline models. In the short term, it may be true. In exchange for a certain market size. However, today, the extensive development model of "goods", which is dominated by the malignant low-end, has been difficult to sustain. It cannot support the development of color TV brands and cannot support the long-term development of color TV as a physical industry.
The color TV industry has been thinking and practicing transformation, and no longer uses low prices as the only weapon. The original hardware development model was gradually replaced by the “hardware + content + service†model. With the increasing concentration of color TV industry brands, the quality of color TVs has also undergone great changes. More and more high-quality color TV products are on the market, and more and more companies will regard “branding†as their future development. The direction, gradually embarked on a "quality + branding" integration development.
Some Internet TVs strive to extend to lower-level markets through price competition and internet marketing.
Looking at the current market status, color TV companies focus on the following trends and breakthroughs:
First, small-size TVs are gradually being replaced by mobile phones and computers, and they are beginning to develop in the direction of large size.
The second is from the hardware era to focus on the "hardware + content + services," the coordinated development;
Third, TV is no longer a pure TV product. It will gradually develop into a home port with store-side, PC-side, and mobile-side terminals, forming a four-terminal layout for channel development. TV will take more responsibility for functions such as consumption, advertising, and member interaction, occupy the living room through content and services, and open the home market.
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