What will e-commerce bring to the era of smart appliances?

A new era of smart home appliances and market explosions has shown a trend of “unstoppable” development. As the biggest outlet for the transformation of home appliances in the Internet era, what will the rapid rise of e-commerce bring to the development of smart home appliances?

The answer is very positive, that is, e-commerce will give rise to the development of smart home appliances era of a pair of wings. The e-commerce platform will become the first outlet for many smart home appliances new markets. At the same time, it will also attract and drive the offline home appliance chain, brand flagship store and other channels to quickly follow up, and accelerate the marketization of the entire smart home appliance in a short period of time. .

Responsible person of this e-commerce company said, "The e-commerce platform not only provides a broader stage for the marketization of smart appliances, but also for the continuous interaction of household electrical appliance companies and users, as well as new technology innovation of smart appliances. And iterating through functions to provide a platform for big data collection and analysis will play a key role in the era of smart appliances."

Status quo of smart appliances: The terminal market still owes a mile to the door

The home appliance company, home appliance dealers, and e-commerce giants are all gearing up to open up the intelligent transformation of home appliances two years ago. They are trying to use all dimensions of products, channels, and ecological chains to create forces to fully detonate terminals. Market consumption.

In particular, home appliance giants represented by Midea, and e-commerce giants such as Alibaba, JD.com, and Suning.com, etc., have overstretched the intelligent strategic layout and launched a round of speed competitions from smart strategy, smart products, and intelligent market detonation. The best one-kilometer breakthrough.

However, from the smart home appliance strategy announcement, to the smart home appliance product research and development, to the smart home appliance market detonation, an era of seemingly “one gossip” smart home appliances detonated, but suffered in the market and consumers: in the face of home appliance manufacturers launched With intelligent products, many consumers have shown a "no cold or hot" situation.

In the eyes of people in the industry, the era of smart appliances is still lacking in the market. Under such circumstances, based on the era of smart appliances and the rise of cloud computing, the popularization and development of smart products can obviously no longer adopt the traditional operating strategy of “single leg walking”. Online and offline "integrated marketing platform.

In recent years, the rise of e-commerce platforms such as Alibaba and JD.com has provided a new stage for the “trickle-by” kick-off of smart appliances.

The rise of e-commerce platform: new outlets for smart appliances

In April this year, Ali Tmall Electric City took the lead in implementing the smart home strategy, clearly stating that “Tian Mao Electric City will account for more than 50% of smart home appliance sales by the end of this year.” Subsequently, U.S. e-commerce companies took the lead in responding and breaking the tradition. The pattern of the home appliances division took the lead in order to purchase water-purchasing products in the form of new smart home appliances, thus setting off the first shot of the home appliance companies to use the e-commerce platform to detonate the smart home appliance market.

According to informed sources, "in fact, as early as 2014, Midea Group has already seen the strategic significance and value of e-commerce platforms in the era of smart home appliances, and established an e-commerce company specialized in the cross-product business platform to try to E-commerce platform accelerates the landing of smart home strategy. "

In fact, the e-commerce platform that has been fully involved in the product development and manufacturing processes of the enterprise is currently bringing more catalysis and impetus to the market explosion of smart home appliances and becoming an indispensable link in the ecological chain of smart home appliances. As an e-commerce platform with a high degree of integration of smart home appliances and a value-added portal connecting users, the interactive platform for smart home appliances and consumer demand has been narrowed down.

According to the person in charge of the e-commerce business in the United States, “E-commerce in the future is not only the sales center for smart appliances, but also the back-end data center for smart home appliances and user needs. The cooperation between U.S. and Ali is not just a simple e-commerce platform, but The opening and sharing of big data based on e-commerce platform's user data, purchasing behaviors, and usage behaviors will further promote US R&D and innovation in new smart home appliances."

For example, after Alibaba's Tmall "smart home appliance sales accounted for more than 50% of Tmall" sales target, it will obtain many resources owned by Ali and provide "one-stop" solutions for intelligent products for home appliance enterprises. Similarly, based on the M-SMART smart home appliance management platform, Mercure APP+, after achieving the intelligent connection of all smart home appliances in the United States, it can also provide an entrance for the interconnection and control of different brands of smart home appliances and implement openness and integration.

Intelligent Home Appliances Times: U.S. E-Commerce Innovation Pioneers

Although in the era of smart home appliances, e-commerce giants can dance long-sleeved, but also need the support and promotion of smart hardware manufacturers. In particular, if the e-commerce platform wants to detonate smart home appliances and form a market outlet, it must develop the ecological chain extension to the upper reaches of the industrial chain, and be supported and promoted by major home appliance companies such as the United States.

As the leader in the Chinese home appliance industry embracing the Internet age, Midea Group has actively taken the lead in opening the smart home appliance market from multiple perspectives, from smart home appliance hardware to e-commerce platform software. And become the current leader in the era of smart home appliances reform.

Since the beginning of this year, U.S. e-commerce companies have established strategic partnerships with e-commerce platforms such as JD.com, Ali and Suning. Not only did it achieve the openness and integration of the platform and platform, but also the future of smart home appliances will be connected to Alibaba Cloud, Jingdong Cloud, and Suning's eCommerce Cloud platform, and the three e-commerce giants will also help the United States to achieve big data. The technological innovations of commercial applications and smart products will eventually allow the e-commerce platform to form a dominant force in the era of smart home appliances from point to surface and from inside to outside.

Through this combination of strengths and strengths, cross-border integration and the formation of complementary advantages, Mei's e-commerce will also be the first to solve the various types of experience and application problems in the smart ecosystem in the era of home appliance intelligence in China. In this way, the era of smart home appliances that end users belong to is the scene.