According to the forecast of the Prospective Industry Research Institute, the global market for car networking services in 2018 is 39 billion euros, which is 2 times higher than the 13 billion euros in 2012. In the total market of the global vehicle networking network of 39 billion euros in 2018, 83% €32.6 billion) will come from mobile connectivity based on embedded SIM technology: shipments of cars with built-in systems will increase by a factor of six over the next five years. Forward-looking Industrial Research Institute also predicts that by 2025, due to the rapid development of the embedded mobile communication technology market, each newly-produced car has a certain degree of mobile interconnection, mobile security, security, infotainment, traffic information, Businesses such as navigation and vehicle fault diagnosis will also flourish.
China's market demand will continue to increase
Market demand includes incremental demand and stock demand; from the aspect of incremental demand, first of all, China's new car assembly rate is low, and the market space is huge. In 2008, the sales volume of China's navigation vehicles reached 346,500, but the assembly rate of new vehicles is still only 3.7%. Compared with Europe, America, Japan and other countries, China's new car navigation assembly rate is still at a low level. Second, the growth of per capita car ownership in China will drive the increase in market demand. By 2015, it is estimated that at least 25% of urban households in China will own a private car (this ratio is still much lower than that of developed countries). The huge space in the Chinese automobile market has laid a solid foundation for the development of the car navigation market; In terms of stock demand, the continuous improvement of vehicle network and intelligent services, the changes of people's travel and consumption concepts, increasingly complicated road conditions and more and more self-driving tour will increase the demand for products. The owner of the navigation system will request additional products.
The pre-installation market has become a development trend
Compared with the aftermarket, the pre-installation market represents higher technology and value. The reliability, stability and accuracy of the car navigation products are relatively high, and the profit margin is also more impressive. At the same time, the prosperity of the pre-installation market has integrated the development of China's vehicle information industry chain from electronic components, auto parts, vehicle manufacturing, vehicle information system services and the corresponding software industry, which is beneficial to China's automobile industry and related supporting equipment. The overall development of the industry. Therefore, with the continuous improvement of the requirements of car owners for car navigation products and the acceleration of industrial upgrading of China's auto industry and its supporting industries, pre-installed car navigation products will gradually become the standard configuration of automobiles.
Technological innovation is accelerating and functions are becoming more intelligent
The development of in-vehicle electronic systems to today, with the advancement of science and technology, requires continuous innovation and upgrading, its functions have been developed from single to multi-functional and integrated services, with functions of driving safety, vehicle communication, road condition information, remote monitoring and other functions. Will become the direction of market development.
Multi-satellite system compatibility becomes the future development direction
At present, in the satellite navigation industry chain, developed countries in Europe, America and Japan are in the leading position in their core technologies, key equipment and ASIC chips, devices, modules, receivers, terminal systems, geographic information systems and other related technologies and products, but Monopoly has always been implemented and input control has been carried out in China. In order to develop the satellite navigation industry and break the technological monopoly of foreign countries, China has strengthened the interoperability of multiple satellites and the development of multiple satellite navigation products. The compatible Beidou positioning system/3G satellite navigation products can receive multiple satellite systems. The signal can greatly improve the accuracy and reliability of the navigation and positioning system.
China market size forecast
According to the "12th Five-Year Development Plan for China's Automotive Electronics and Electrical Motors" prepared by the Automotive Motors and Electrical Appliances Committee of the China Association of Automobile Manufacturers, during the 12th Five-Year Plan period, the sales volume of China's car navigation systems will maintain an average growth rate of more than 40%.
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