Today, WLAN has been widely used in all aspects of our lives. When we go out with a mobile phone, we often rely on WLAN to watch movies, listen to music, and browse news. Do you really understand why WLAN? WLAN (Wireless Local Area Networks; WLAN) is a very convenient data transmission system. It uses radio frequency (Radio Frequency; RF) technology to replace the old-fashioned twisted pair copper wire (Coaxial) LAN The wireless local area network can use a simple access structure to allow users to use it to achieve the ideal state of "information is portable and convenient to go to the world".
1. Status of WLAN domestic market
IDC data shows that in recent years, with the change in business positioning and business philosophy, WLAN, as a service that enhances the competitiveness of operators, has seen significant growth in its network deployment since 2007. According to the latest data released by the WLAN alliance and market research company In-Stat, it is expected that by 2012, the global industry value of WLAN will reach 19 billion US dollars, about 700 million electronic products will use WLAN connections, and the scope of WLAN applications will be Broader, the number of consumer electronics and mobile phones that support WLAN will exceed the number of laptops that support WLAN. As a country with tens of thousands of WLAN hotspots and the largest number of mobile phone users in the world, China has become a key market with long-term strategic significance for consumer and enterprise products that can support WLAN technology.
During the vigorous construction process, the business model of WLAN operation is still a pain in the heart of WLAN network operation organizations, free of charge? Who is charged, how much is charged, how to charge and so on is still confusing. At present, many operators at home and abroad have made relevant attempts, but the results are not satisfactory. The main reasons are the excessive cost of network construction and the lack of mature business models. This article discusses the application of WLAN in the group's customers, in order to use it as a guide.
2. WLAN customer base positioning
We analyze through the current three types of customer groups of operators:
personal user
With the rapid development of 3G technology, the upstream and downstream bandwidth of 3G traffic has increased a lot, and the tariff has been reduced a lot. At present, it is very difficult to use NIC or other methods to bind and charge WLAN.
Home customers
Household customers' consumption packages are generally based on fixed broadband, supplemented by family-level autonomous wireless APs.
Group customers
As a new broadband access method, due to its flexibility and convenience, WLAN has made various large customers show more and more interest in WLAN. WLAN will play an important role in the competition for large customers
As mentioned above, the WLAN customer base that can provide stable income for operators in the fierce market and technology competition should be a group customer. The existing WLAN network of the big network can gradually introduce 3G / 4G Offload technology as a supplement to the 3G / 4G data network.
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