[Source: LED Engineering magazine's "good LED products," the May issue EDITORIAL] Recently, the Shenzhen Municipal Government denounced the "Shenzhen LED Industry Development Plan (2009-2015)." One stone stirred up thousands of waves, and the comments were mixed. Some voices said that the government abandoned LED because the LED products were not well sold, resulting in overcapacity in the industry.
The author understands that 80% of Shenzhen LED companies still rely on the export market. Faced with the “big but not open†of the domestic lighting market, many companies attribute the poor sales of LED products to the high price of LED lighting products. Domestic ordinary consumers can't afford it.
Can't afford a lamp, is the living standard of Chinese people so low? How thick is the wallet of ordinary Chinese consumers?
Since the end of April, the international gold price has plummeted, and many gold futures investors have returned to “before liberation†overnight. In times of crisis, the whole country set off a "golden tide". "China's aunt" is very strong in gold, sweeping hundreds of tons of gold, and letting the international gold price come back to life. "Chinese aunt" became famous in the first battle, and Goldman Sachs, which sang in the early stage, also stopped shorting. Although the international gold price has fallen sharply in the past ten days, the aunts have been placed on the mountainside.
The judgment of "Chinese aunt" to win over Wall Street is still early, and it is still necessary to wait and see who will die. However, it is obvious that the purchasing power of domestic ordinary consumers led by "China Aunt" cannot be underestimated. The reason for the poor sales of LED lighting products in the domestic market is attributed to the fact that ordinary consumers have no money and are obviously not convincing.
On May 7th, “2013 Zhongshan Lighting Quality Upgrade Strategy Conference†was successfully held in Xiaolan, Zhongshan. The conference attracted more than 400 business leaders. The author learned from the participants that the current LED ceiling light of 3-5W in Zhongshan market is basically 1 yuan / W, and regardless of the quality and brand effect of this product, but compared to the same alternative energy-saving lamps, LED The price of the ceiling light is already very cheap.
Earlier, many business leaders told the author that with the decline in cost, the price of LED products is very close to the sweet spot of the market, and 2013-2015 will be the first year of the explosion of LED lighting products. From the price, the price of LED lighting products is no longer high, minus the cost of consumption, and the price of some LED lighting products is already lower than the price of energy-saving lamps. Although many companies are confident every year to welcome this first year, the reality of the bones always makes them not only ask, what hinders the sales of LED?
In my opinion, the production company seems to ignore what the "Chinese aunt" wants? Why buy LED lighting products? During the gold grab, the author also went to the gold shop to stroll around, facing the crazy aunt Kim, is puzzled. "Gold price cuts for me, like Shenzhen Nanshan house prices from 30,000 to 20,000, 60-inch big TV 1000 yuan sale, how can I not grab, I only care about value and not worth." The "Chinese aunt "Speaking of the voice of the consumer, value and worthless, simple and simple.
Today, LED price is not a problem, the "Chinese aunt" money bag is not a problem, then the problem is likely to be in product promotion, how to let "Chinese aunt" feel the benefits of LED. In today's market, wine is also afraid of the deep alley. In order to avoid being buried, companies need to promote their own good products, popularize product applications to consumers, showcase the strength of the company, and show their corporate style to the industry colleagues.
High-tech "LED Good Products" as a platform for enterprises to display good products, we are willing to work with industry colleagues to promote LED good products and showcase LED good brands. In 2013, we used the LED products to wake up the “Chinese Auntâ€!
The author understands that 80% of Shenzhen LED companies still rely on the export market. Faced with the “big but not open†of the domestic lighting market, many companies attribute the poor sales of LED products to the high price of LED lighting products. Domestic ordinary consumers can't afford it.
Can't afford a lamp, is the living standard of Chinese people so low? How thick is the wallet of ordinary Chinese consumers?
Since the end of April, the international gold price has plummeted, and many gold futures investors have returned to “before liberation†overnight. In times of crisis, the whole country set off a "golden tide". "China's aunt" is very strong in gold, sweeping hundreds of tons of gold, and letting the international gold price come back to life. "Chinese aunt" became famous in the first battle, and Goldman Sachs, which sang in the early stage, also stopped shorting. Although the international gold price has fallen sharply in the past ten days, the aunts have been placed on the mountainside.
The judgment of "Chinese aunt" to win over Wall Street is still early, and it is still necessary to wait and see who will die. However, it is obvious that the purchasing power of domestic ordinary consumers led by "China Aunt" cannot be underestimated. The reason for the poor sales of LED lighting products in the domestic market is attributed to the fact that ordinary consumers have no money and are obviously not convincing.
On May 7th, “2013 Zhongshan Lighting Quality Upgrade Strategy Conference†was successfully held in Xiaolan, Zhongshan. The conference attracted more than 400 business leaders. The author learned from the participants that the current LED ceiling light of 3-5W in Zhongshan market is basically 1 yuan / W, and regardless of the quality and brand effect of this product, but compared to the same alternative energy-saving lamps, LED The price of the ceiling light is already very cheap.
Earlier, many business leaders told the author that with the decline in cost, the price of LED products is very close to the sweet spot of the market, and 2013-2015 will be the first year of the explosion of LED lighting products. From the price, the price of LED lighting products is no longer high, minus the cost of consumption, and the price of some LED lighting products is already lower than the price of energy-saving lamps. Although many companies are confident every year to welcome this first year, the reality of the bones always makes them not only ask, what hinders the sales of LED?
In my opinion, the production company seems to ignore what the "Chinese aunt" wants? Why buy LED lighting products? During the gold grab, the author also went to the gold shop to stroll around, facing the crazy aunt Kim, is puzzled. "Gold price cuts for me, like Shenzhen Nanshan house prices from 30,000 to 20,000, 60-inch big TV 1000 yuan sale, how can I not grab, I only care about value and not worth." The "Chinese aunt "Speaking of the voice of the consumer, value and worthless, simple and simple.
Today, LED price is not a problem, the "Chinese aunt" money bag is not a problem, then the problem is likely to be in product promotion, how to let "Chinese aunt" feel the benefits of LED. In today's market, wine is also afraid of the deep alley. In order to avoid being buried, companies need to promote their own good products, popularize product applications to consumers, showcase the strength of the company, and show their corporate style to the industry colleagues.
High-tech "LED Good Products" as a platform for enterprises to display good products, we are willing to work with industry colleagues to promote LED good products and showcase LED good brands. In 2013, we used the LED products to wake up the “Chinese Auntâ€!
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