[Source: LED Engineering's "LED lighting channel" 2013, No. 5 (total of 41) reporter / Li Jingyu]
In order to further curb the rise in housing prices and crack down on speculative behaviors in real estate, on the evening of March 1, the State Council officially announced the implementation rules for the “National Five Articles†of real estate regulation.
Due to the fear that the implementation of “National Five†will lead to an increase in the cost of resale of housing, the second-hand housing market is the first to respond, and many second-hand homeowners are eager to sell their properties. According to the monitoring of Shenzhen Zhongyuan Real Estate, during the week from February 25 to March 1, Shenzhen second-hand residential transactions rose by 40%, with 1,17 sets of transactions and an area of ​​123,000 square meters.
According to industry insiders, the “National Five†rules announced this time have changed the market expectations, and the trend of “de-investment†of commercial housing is more obvious. "The buyers of this second-hand housing market are mostly just-needed families. In the short-term, it is bound to drive the improvement of the old house improvement decoration business. LED home lighting is expected to catch up with this 'shunting' to accelerate the 'entry into the room'."
Old house decoration pulls LED demand
According to the report of the High-tech LED Industry Research Institute (GLII), the output value of LED indoor lighting in China in 2012 was 33.5 billion yuan, an increase of 80% year-on-year. However, the growth point mainly comes from the commercial lighting field, and the potential of the home lighting market has yet to be developed. Although ordinary consumers have insufficient understanding of LED lighting, in recent years, LEDs have been frequently exposed in the media. Coupled with the market's strong touting of LED technology and the continuous decline in product prices, consumers are increasingly keen on the purchase of LED lighting.
According to the survey, 80% of household lighting lighting purchases account for more than 10% of the total cost of home decoration, of which a few household lighting consumption is about 3,000 yuan, and most households are more than 5,000 yuan.
In addition, along with the improved renovation of second-hand housing, the technical highlights highlighted by LED compared to traditional lighting will help to become an innovative point in the upgrade of the interior of the house.
“The improved decorative demand for second-hand housing is a very good opportunity for LED lighting. The upgrade from the original traditional home lighting to LED caters to the psychological needs of the homeowners.†An interior designer said that second-hand housing tends to be partial. The renovation and upgrade will not fully configure the LED lighting, and the cost is relatively small, and the owners are more acceptable.
But some people hold different opinions. Elegant decoration Xu Liang told reporters: "At present, the second-hand housing market is hot, to a large extent, sellers in order to avoid 20% of the transaction tax, grab the re-sale of cash before the official implementation of the 'National Five Articles', which is equivalent to overdraft the future Monthly second-hand housing transaction volume. LED home lighting may usher in a sales peak in the short term, but will return to calm soon."
Regardless of whether the hot scene of second-hand housing sales lasts, the demand for improved decoration of the old house will undoubtedly show an upward trend.
Relevant data shows that in recent years, the demand for renovation of old houses has been steadily rising. The new houses listed in 1999 have now gradually entered the secondary decoration cycle.
Some insiders judged that in view of the relatively large base of old houses, the market share of old home decoration in the future is still considerable. With the continuous popularization of LED home lighting, it can be predicted that LED lighting will play an increasingly important role in the future old house decoration market.
Lan Wenliang of Shenzhen Xianglong Optoelectronics told reporters: "At present, if a family is fully equipped with LED home lighting, the cost is about 5,000 yuan to 6,000 yuan. Although the price is high, it is still within the range that consumers can afford. But consumption The lack of awareness of LEDs is still a long-standing problem, leading to poor LED promotion in the field of household consumption."
However, he also said that with the rise of young consumer groups, the use of LED will be wider and wider.
Smart LED or new house "standard"
With the implementation of the “National Five Articles†rules, second-hand housing transactions in Beijing, Shanghai, Guangzhou, Shenzhen and other places gradually cooled down. Conversely, the sales of new homes gradually benefited.
Due to concerns about the 20% increase in transaction tax and fees, buyers will choose more new homes, which may bring too much price for new homes.
According to this, some people said that in response to the rising price of new homes, developers need to develop new highlights to reflect the selling point of real estate, and smart homes can constitute an important selling point, as a gimmick for property sales.
Experts in the industry pointed out that the intelligent lighting control system adopts a modular design, which connects the independent control modules such as dimming module, switching power, scene control panel, sensor and programmer, programming socket and PC monitoring machine to the computer data line. An independent lighting control system enables intelligent management and automatic control of the lighting system.
Compared with other traditional light sources, LEDs show better compatibility and operability in intelligent lighting systems, and have greater advantages in energy saving. Intelligent LED lighting will become a new trend in the development of lighting technology in the future.
In the United States, intelligent LED lighting has already reached the first place in the intelligent home industry. According to statistics from the High-tech LED Industry Research Institute (GLII), the penetration rate of domestic intelligent LED lighting is less than 2%, and the relevant market is still in its infancy, far from the developed countries such as the United States.
“The promotion of intelligent LED lighting concepts to mid- to high-end residential users is indeed a relatively new means of sales. At present, there are still few people in China, but the market is still there. The key is to see how to cut into the psychology of consumers.†Xu Liang told reporters.
In order to further curb the rise in housing prices and crack down on speculative behaviors in real estate, on the evening of March 1, the State Council officially announced the implementation rules for the “National Five Articles†of real estate regulation.
Due to the fear that the implementation of “National Five†will lead to an increase in the cost of resale of housing, the second-hand housing market is the first to respond, and many second-hand homeowners are eager to sell their properties. According to the monitoring of Shenzhen Zhongyuan Real Estate, during the week from February 25 to March 1, Shenzhen second-hand residential transactions rose by 40%, with 1,17 sets of transactions and an area of ​​123,000 square meters.
According to industry insiders, the “National Five†rules announced this time have changed the market expectations, and the trend of “de-investment†of commercial housing is more obvious. "The buyers of this second-hand housing market are mostly just-needed families. In the short-term, it is bound to drive the improvement of the old house improvement decoration business. LED home lighting is expected to catch up with this 'shunting' to accelerate the 'entry into the room'."
Old house decoration pulls LED demand
According to the report of the High-tech LED Industry Research Institute (GLII), the output value of LED indoor lighting in China in 2012 was 33.5 billion yuan, an increase of 80% year-on-year. However, the growth point mainly comes from the commercial lighting field, and the potential of the home lighting market has yet to be developed. Although ordinary consumers have insufficient understanding of LED lighting, in recent years, LEDs have been frequently exposed in the media. Coupled with the market's strong touting of LED technology and the continuous decline in product prices, consumers are increasingly keen on the purchase of LED lighting.
According to the survey, 80% of household lighting lighting purchases account for more than 10% of the total cost of home decoration, of which a few household lighting consumption is about 3,000 yuan, and most households are more than 5,000 yuan.
In addition, along with the improved renovation of second-hand housing, the technical highlights highlighted by LED compared to traditional lighting will help to become an innovative point in the upgrade of the interior of the house.
“The improved decorative demand for second-hand housing is a very good opportunity for LED lighting. The upgrade from the original traditional home lighting to LED caters to the psychological needs of the homeowners.†An interior designer said that second-hand housing tends to be partial. The renovation and upgrade will not fully configure the LED lighting, and the cost is relatively small, and the owners are more acceptable.
But some people hold different opinions. Elegant decoration Xu Liang told reporters: "At present, the second-hand housing market is hot, to a large extent, sellers in order to avoid 20% of the transaction tax, grab the re-sale of cash before the official implementation of the 'National Five Articles', which is equivalent to overdraft the future Monthly second-hand housing transaction volume. LED home lighting may usher in a sales peak in the short term, but will return to calm soon."
Regardless of whether the hot scene of second-hand housing sales lasts, the demand for improved decoration of the old house will undoubtedly show an upward trend.
Relevant data shows that in recent years, the demand for renovation of old houses has been steadily rising. The new houses listed in 1999 have now gradually entered the secondary decoration cycle.
Some insiders judged that in view of the relatively large base of old houses, the market share of old home decoration in the future is still considerable. With the continuous popularization of LED home lighting, it can be predicted that LED lighting will play an increasingly important role in the future old house decoration market.
Lan Wenliang of Shenzhen Xianglong Optoelectronics told reporters: "At present, if a family is fully equipped with LED home lighting, the cost is about 5,000 yuan to 6,000 yuan. Although the price is high, it is still within the range that consumers can afford. But consumption The lack of awareness of LEDs is still a long-standing problem, leading to poor LED promotion in the field of household consumption."
However, he also said that with the rise of young consumer groups, the use of LED will be wider and wider.
Smart LED or new house "standard"
With the implementation of the “National Five Articles†rules, second-hand housing transactions in Beijing, Shanghai, Guangzhou, Shenzhen and other places gradually cooled down. Conversely, the sales of new homes gradually benefited.
Due to concerns about the 20% increase in transaction tax and fees, buyers will choose more new homes, which may bring too much price for new homes.
According to this, some people said that in response to the rising price of new homes, developers need to develop new highlights to reflect the selling point of real estate, and smart homes can constitute an important selling point, as a gimmick for property sales.
Experts in the industry pointed out that the intelligent lighting control system adopts a modular design, which connects the independent control modules such as dimming module, switching power, scene control panel, sensor and programmer, programming socket and PC monitoring machine to the computer data line. An independent lighting control system enables intelligent management and automatic control of the lighting system.
Compared with other traditional light sources, LEDs show better compatibility and operability in intelligent lighting systems, and have greater advantages in energy saving. Intelligent LED lighting will become a new trend in the development of lighting technology in the future.
In the United States, intelligent LED lighting has already reached the first place in the intelligent home industry. According to statistics from the High-tech LED Industry Research Institute (GLII), the penetration rate of domestic intelligent LED lighting is less than 2%, and the relevant market is still in its infancy, far from the developed countries such as the United States.
“The promotion of intelligent LED lighting concepts to mid- to high-end residential users is indeed a relatively new means of sales. At present, there are still few people in China, but the market is still there. The key is to see how to cut into the psychology of consumers.†Xu Liang told reporters.
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