The local LED industry is developing fast, but there are many problems. Too many products are too mixed to make the business dazzling, and many businesses simply do not sell certain brands.
In recent years, LED lighting has become more and more familiar. "LED energy-saving lamps are power-saving, not easy to break, and cost-effective. Now more and more people buy LED indoor lighting, and more and more merchants selling LED indoor lighting in the market. From the LED sales data in recent years, this year should be the golden year of the LED market.†The reporter learned through a few days of visits in the Nanhu lighting market that merchants have shown full confidence in LED lighting.
Nanhu Lighting Market is the earliest market for lighting products in Changsha. It consists of Nanhu Lighting City and Nanhu Lighting Supermarket. There are nearly 300 merchants in the market. The reporter has mastered the situation of Changsha LED lighting market from here.
Bright future
If an industry wants to develop, it is inseparable from a good policy. "As the six ministries and commissions of the country continue to increase their support for the LED industry, I think 2013 will be a year of rapid development of the LED industry." Zhou Hao, the owner of Nansha Lighting City Changsha Lingxiang Lighting, told reporters that he is also the agent of Hunan Zhongguang Hengdian LED products in Hunan Operations Center.
Zhou Bo has been selling lamps here since the establishment of the Nanhu Lighting Market. In 2009, it was the first agent in the entire market to engage in LED lighting. It can be said that he is a witness to the development of this industry.
He told reporters that most of the first few years of LED lamps entering the market were not known, and they were not accepted by others. It was a little difficult to do, but in recent years, LED products have been unknown. This also confirms the overall upward statement of LED lighting products.
The boss of Zhou also tasted the sweetness. From the initial three distributors, he gradually developed to more than 70 now. He is also very optimistic about the future LED market, so he opened a branch at the beginning of this year and the scale will be further expanded.
Indoor lighting is popular
Wang Haihua is an old business owner of Nanhu Lighting Plaza. The Crystal Palace Lighting Wholesale Department he opened has been in business for 9 years. With the popularity of LED products, he also aimed at the agent of Op Lighting.
According to the reporter's understanding, Wang Boss has been the agent of Op Lighting for only 2 years, but the sales of products are increasing every year, from 15% of the total turnover to 30% of the second year. 50% to the present. It can be said that LED products have occupied a pivotal position in his shop.
He told reporters that "LED indoor lighting saves electricity, is not easy to break and environmental protection, so there are more and more people coming to buy and consult LED indoor lighting products."
LED indoor lighting products are spreading from initial downlights, spotlights to ceiling lamps. "I plan to replace all the traditional lighting products in the store with LED energy-saving lamps in the future." Wang Haihua finally told reporters.
The products are not good
Although most merchants have great confidence in LED products, the LED industry is developing too fast, and naturally there will be some problems. The products are too many and too mixed, and the merchants are not able to adapt to the most obvious performance in the Changsha market.
"Now there are too many types of LED lighting products and brands. The same kind of products, from top to several hundred yuan of 'famous brand', down to tens of dollars of 'noisy brand', all kinds of price. We do not know which brand Goods are good to sell, anyway, what brand of products customers want, we will take what brand of products." This is the voice of the vast majority of businesses in the entire South Lake lighting market.
Through the visit to the Nanhu lighting market, it is understood that the current “famous brand†products in the Changsha market are mainly Opp, NVC, Philips, Panasonic, Aurora, and although these products are expensive but have guaranteed quality, they occupy a large market. Share.
At the same time, there are quite a few "no-name cards" that are not well-known. The products are too many and too miscellaneous to make the merchants unable to choose. Therefore, many businesses simply do not sell certain brands, and customers need to think about ways to be more flexible.
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