The color grid purchase or will be offline with three points

According to Ovid Consulting's data, in 2012, the scale of the rural market exceeded the urban market for the first time. The ratio between the two is 51:49. It can be predicted that the rural market will become the main source of spatial expansion of the Chinese color TV market in the future.

Although there is no hope for the expansion of urban market share, in recent years, especially in the second half of last year, online shopping majors have begun to rise in the urban market and brought a glimmer of hope for the increasingly depressed urban market. During the off-season, e-commerce festivals started promotions. Last year's e-commerce wars of June 18th and August 18th caused the consumption rhythm to be significantly affected, which in turn affected the company’s sales arrangements, and to the newly formed New Year’s Day to the Spring Festival and May Day. The three major consumer peak seasons of the National Day constitute a significant disturbance, making the off-season not be light. During the peak season, e-commerce companies started promotions before, during, and after the holiday period, and they cut off the flow of physical channels, and ultimately achieved a major diversion and erode the offline market.

According to statistics from Aowei Consulting, the proportion of channel sales on color cable accounted for only 1% of the total channel sales at the beginning of 2012 and accounted for approximately 1.8% of the overall color TV market at the end of May. Through effective e-sales promotions such as “Red June” and “8·15 Price Comparison” for e-commerce companies in June 2012, we have successfully promoted sales on the wire to consumption. In 2012, sales on color cables accounted for 4.7% of the total sales volume of color TVs. Online sales have become a new type of channels that cannot be ignored. The company expects that sales ratio of color cables will exceed 8% in 2013.

Statistics show that China’s online shopping population has grown from less than 30 million in 2004 to 214 million in 2012, accounting for about 38% of the total number of Internet users. Yu Huimin stated that the development trajectory of the online shopping market is similar to the big chain, but faster than the development of the big chain. With the pursuit of personalization, fragmentation, and high acceptance of online shopping, the “80s” group, especially the “85”, are generally entering the peak of marriage, online purchase will become one of the major sales channels. She believes that within the next three to five years, it is highly likely that the color grid purchase market will form a three-point pattern with the traditional home appliance chain and other formats. Machine manufacturers should seize the consumption characteristics of the group and gradually promote the development of online channels.