Panasonic broke down to stimulate the TV market

The day before yesterday (January 14), domestic media reported that the shutdown of the plasma TV assembly plant in Shanghai by the famous Japanese company Panasonic had been shut down. From the previous stock price drop (which hit a record 37 years ago) to the founder of Panasonic Matsushita Yukisuke’s first-time employment system was also broken, and now even more direct “turn off the plant” move, once extremely brilliant Matsushita and other home appliances The dilemma of the industry giants not only triggered the industry insider, but also caused the relevant consumers to pay considerable attention.

Japan's "downturn", China and South Korea who benefit?

Reporters saw in a home appliance store in Jiefang Road, the city, Panasonic, Sony, Sharp and other Japanese color TV brands still occupy a prominent position in the TV area of ​​the store, and the size of other brands is also quite similar, and there is no obvious "shrink" trend . Relevant person in charge of the store said that the relationship between color TV brand sales and consumer groups is still relatively large. Generally, the elderly, rural consumers prefer domestic brands with relatively low prices, and young people or high-end consumers still have a few major brands More enthusiastic.

The person in charge of a home appliance store on the Zhongxing Road in the urban area said that although Panasonic has been informed of the “shrinking front”, the store will not deliberately adjust the furnishings of Matsushita and other Japanese products in the store. “Over the past year, the sales volume of color TVs for Japanese brands has indeed declined significantly. The specific data cannot be disclosed, but it can be said that everyone has already seen it. Domestic brands and Korean brands are all occupying this market.” The official said. South Korea's Samsung has a strong sales momentum with its aesthetic advantages, and domestic brands such as Hisense and Skyworth have also made big promotions in the New Year. In stark contrast to this, Japanese brands are very low-key. No longer participate in promotional campaigns as in previous years.

According to industry analysts, China, Japan and South Korea’s home appliances have actually started to “hand in hand” in recent years. In particular, the competition between Japan and South Korea’s home appliance companies has actually become more intense, and Panasonic’s incident will intensify competition between Chinese and Korean companies to a certain extent.

Buy Japanese electrical appliances, there is no guarantee after the sale?

The reporter learned that Japanese color TVs are still higher than the price of a few domestic brands. The reason why they still have a fixed consumer groups, the key lies in its quality of reputation. “After the great earthquake in Japan in the previous year, the price of Japanese TVs did not fall, but it did not have much impact on sales.” An urban TV salesman in the city told reporters.

Now that Panasonic is faced with a crisis, Sharp is on the verge of bankruptcy. This makes it no matter whether it is purchased from Japanese household appliances or people who are willing to purchase Japanese household appliances are concerned. As durable consumer goods, whether these home appliances are also facing a relatively large potential crisis.

In fact, the report of the 12th edition on December 20 last year, "Panasonic intends to stop the development of plasma panel products or delisting in 2015," also paid attention to related issues. In this regard, some industry insiders in the urban area have stated that it is still too early to worry about the sale of Japanese household electrical appliances. At present, Panasonic's after-sales service, including plasma, is still normal.

Industry insiders told reporters that companies such as Panasonic are still very large in brand value. It is still a matter of abandoning the color TV business and branding and leaving the market. Recent moves such as relocation and layoffs are just rational choices. For example, to abandon the plasma, it is precisely to maintain the balance between supply and demand, to adapt to the current LED TV TV market to occupy the mainstream of the market needs. Moreover, Panasonic is involved in a wide range of categories, color TV is just one of the business. According to past precedents, before a home appliance brand wants to exit the market, it will release relevant information in advance and even have a recall notice. Even after the suspension of production, companies that generally have good faith will commission other domestic agencies to provide related after-sales services and will not leave consumers behind.