Nokia's transition challenger Elop responds to "spy" doubts

He was considered as the hope of Nokia ZTE at the beginning of his term of office; he, because of his closeness to Microsoft, was dismissed by many as a "spy", "trojan" and "hands to destroy Nokia." He is Nokia CEO Stephen Elop.

Despite being questioned, he still appeared confident in releasing new products in China last month. He tried to convince everyone that he was leading Nokia to step out of trouble.

In the end it is a hero or a sinner, Elop needs to prove his innocence, but his time is running out.

Responding to "spy" questioning the choice of Microsoft is not a personal decision

In February 2011, Nokia announced that it had become a strategic partner with Microsoft. Nokia will select Microsoft’s Windows Phone (WP) as its sole smartphone operating system. At the time, Stephen Elop, a senior executive of Microsoft, was thought to have played a key role behind this strategy.

However, with the decline of Nokia's market share and Microsoft's repeated "unreasonable" harm to Nokia's interests, one argument began to gain more and more people's approval - "Elop is Microsoft's Trojan Horse His mission is to lower Nokia's market value as much as possible so that Microsoft can acquire it at a low price."

However, in the face of such speculation and accusations, Elop bluntly said he can not completely control Nokia's choice. “Our best strategic decisions cannot be based on personal relationships, but on the quality of products, future strategies, and the actions we take to ensure that our products will succeed in the future. He tried to prove to reporters that Nokia chose to develop a WP terminal. It was a choice made after a very cautious assessment.

From a realistic point of view, Nokia's alliance with Microsoft has been nearly two years. The drama "The Return of the King" has not only failed to be staged. The distance between Nokia and Samsung and Apple is getting bigger and bigger. Therefore, let Nokia reselect the sound of Android. Also more up. However, in Elop's view, Android is not a better choice than WP. "If we look at the competitive environment in which Android operating system terminal devices are located, we will find that although many terminals use Android, these terminals are difficult to differentiate and look similar, which is why Nokia will choose the WP operating system. We hope to create unique products."

Reshape Nokia's transformation challenger from the leader

An employee from Nokia internally told reporters that Elop was an energetic leader. Every time he came to China, he would arrange the schedule to be full, and the staff who accompanied him in the day felt he could not afford it. I still look full of energy.

This does not seem to be familiar with the Nordic style of business, and in fact Elop was Nokia's first non-Finland-born CEO, and he was the first to bring North American corporate management culture to Nokia.

"From the origins, Nokia is a European company, but more importantly, it is a global company." When talking about corporate culture differences between North America and Europe, Elop repeatedly stressed that This view is based on this reason. He believes that there is no conflict between the management of the company and the previous Nokia corporate culture.

In Elop's view, the current global mobile phone industry is undergoing a drastic process of change, so Nokia will also need to adapt and adjust to ensure that Nokia's corporate culture is accompanied by changes in the current world situation. "I am more concerned about how to ensure that Nokia can follow the changes in today's world to meet the needs of different customers in the market."

Elop soberly realized that Nokia is no longer the king of the market. "We have a clear shift, and that is the mentality of the challenger." In his opinion, the king's mentality, which Nokia had become accustomed to before, made it less responsive to user needs. “We must move on in an urgent manner. We must resonate with our customers and listen to their suggestions.” From the transition from the leader to the challenger, Elop hopes that Nokia under his leadership will more aggressively cater to the needs of users, even as he himself. It is more aggressive to sell its products.

No matter what kind of predicament Nokia is currently facing, there are always quite a few users who have established a natural trust in this brand for nearly two decades. This is the fundamental hope of Nokia ZTE, but Nokia needs a truly outstanding one. product.

Whether it is a hero or a sinner, it is still too early to make a judgment on Elop. The WP8 mobile phone that has just begun to market is likely to become the last chance to prove whether Elop and Microsoft's strategy is correct or not. However, the time the market left for Elop is really not much.

Character sketches sell mobile phones anytime anywhere

"The 920T (the WP8 mobile phone that Nokia and China Mobile cooperates with) will be a very popular product in China." Elop always remembers to cheer for his products in his communication with reporters.

For Elop himself, it seems to be a habit to promote his products at all times. He once told a story in an interview: Once when he passed a customs inspection at a London airport in Heathrow with a new Nokia product, the visa officer did not ask him to drop his mobile phone and get a certificate, but to him. Asked about this cell phone, in the process of their chatter, there have been long queues behind. "Maybe I also sold a Lumia phone." Elop joked.