Although led lighting has the function of energy saving and carbon reduction, but the global economy is in the doldrums, when companies reduce capital expenditures, it does bring about hidden troubles for the LED industry. The LED industry will continue to face challenges in the second half of the year. The industry has said that LED lighting price war has to fight. .
According to a research organization, thanks to the demand for consumer electronic products and the peak season of traditional lighting in the second quarter, the overall revenue of the Taiwanese LED factory in the second quarter increased by 22.7% to 25.82 billion yuan.
However, in the second half of 2012, the LED industry will continue to face severe challenges. From the global economic data observation, the end market demand is affected by the European debt crisis, and it is not optimistic and may even face a crisis of no peak season.
Haida Zhang, chairman of Delta Electronics, stated that LED lighting has achieved a level of technological excellence in light sources, followed by a competition in manufacturing packaging technology and mass production capacity. The direct involvement is, of course, cost advantage.
Hai handsome said that last year LED lighting price cuts as high as 40%, observe the overall competitive situation this year, led lights fall at least 20% to 30%, the price war will continue from the first half to the second half. In addition, access is another important battleground for the brand factory.
With the fierce battle of LED lighting, not only did South Korea resort to a price war, but the United States also joined the war situation. The drop was the most significant in June; the retail price of a 40-watt LED bulb fell below the US$10 “sweet spot†and the first-line lighting brand maker passed Energy Star. The certified LED bulbs have reached the minimum price of US$10.97 in the U.S. retail channel, which is highly indicative and helps accelerate the popularity of LED lighting.
According to industry insiders, at this stage, the price of LED bulbs in various countries has a wide gap. If viewed according to regular products, the average international price for replacing 40-watt incandescent bulbs is about US$19.9. The average global price in June fell by about 4.5%. From the $10 "price sweet spot" identified by the general market, there is still a lot of room to work hard.
Chu Chaochao stated that the global economy is in bad condition and it is expected to accelerate the price drop of LED lighting products. It is expected to reach the price sweet spot earlier, further stimulate market demand, and the overall volume can be rapidly enlarged. Manufacturers have the opportunity to create economies of scale and improve profitability. ability.
In fact, the LED lighting industry, the table hit fiery, but the next one to support the changes, especially the LED light bulb price war is more intense, almost all "bleeding fight reputation, fight market share," despite the international level is also a large factory No exception, light bulbs make very little money.
There are helpless companies that the mainland lighting has never imagined good, although a wide range of subsidies, industry promotion shouted, but the implementation of the street lights are not too good, outdoor lighting is better, as for indoor lighting Due to the fact that the overall penetration rate of light-saving light bulbs in the mainland market is now less than 50%, it is possible to skip the energy-saving light bulbs and develop LED light bulbs at one time. The price of LED light bulbs is not enough to kill.
People in the industry believe that although mainland China’s local government is behind the achievements program, it has given birth to a boom in the industry at the initial stage, but it has also filled the industry with a bubble at the very beginning. In the next few years, the industry will enter a wave of knockouts and knockout matches. In addition to having a stronger operating capacity than that of others, this industry is not deep enough than a pocket.
A Taiwan LED lighting foundry maker said that we never think that lighting has an “explosive†matter. We think that the LED lighting market should be a warm growth, but because the lighting market is too large, so when the penetration rate A few percentage points increase will be enough for the industry to be happy. The future “dreams†are very large; this is why everyone knows that the industry will go very hard, but it is still a jump-in.
According to a research organization, thanks to the demand for consumer electronic products and the peak season of traditional lighting in the second quarter, the overall revenue of the Taiwanese LED factory in the second quarter increased by 22.7% to 25.82 billion yuan.
However, in the second half of 2012, the LED industry will continue to face severe challenges. From the global economic data observation, the end market demand is affected by the European debt crisis, and it is not optimistic and may even face a crisis of no peak season.
Haida Zhang, chairman of Delta Electronics, stated that LED lighting has achieved a level of technological excellence in light sources, followed by a competition in manufacturing packaging technology and mass production capacity. The direct involvement is, of course, cost advantage.
Hai handsome said that last year LED lighting price cuts as high as 40%, observe the overall competitive situation this year, led lights fall at least 20% to 30%, the price war will continue from the first half to the second half. In addition, access is another important battleground for the brand factory.
With the fierce battle of LED lighting, not only did South Korea resort to a price war, but the United States also joined the war situation. The drop was the most significant in June; the retail price of a 40-watt LED bulb fell below the US$10 “sweet spot†and the first-line lighting brand maker passed Energy Star. The certified LED bulbs have reached the minimum price of US$10.97 in the U.S. retail channel, which is highly indicative and helps accelerate the popularity of LED lighting.
According to industry insiders, at this stage, the price of LED bulbs in various countries has a wide gap. If viewed according to regular products, the average international price for replacing 40-watt incandescent bulbs is about US$19.9. The average global price in June fell by about 4.5%. From the $10 "price sweet spot" identified by the general market, there is still a lot of room to work hard.
Chu Chaochao stated that the global economy is in bad condition and it is expected to accelerate the price drop of LED lighting products. It is expected to reach the price sweet spot earlier, further stimulate market demand, and the overall volume can be rapidly enlarged. Manufacturers have the opportunity to create economies of scale and improve profitability. ability.
In fact, the LED lighting industry, the table hit fiery, but the next one to support the changes, especially the LED light bulb price war is more intense, almost all "bleeding fight reputation, fight market share," despite the international level is also a large factory No exception, light bulbs make very little money.
There are helpless companies that the mainland lighting has never imagined good, although a wide range of subsidies, industry promotion shouted, but the implementation of the street lights are not too good, outdoor lighting is better, as for indoor lighting Due to the fact that the overall penetration rate of light-saving light bulbs in the mainland market is now less than 50%, it is possible to skip the energy-saving light bulbs and develop LED light bulbs at one time. The price of LED light bulbs is not enough to kill.
People in the industry believe that although mainland China’s local government is behind the achievements program, it has given birth to a boom in the industry at the initial stage, but it has also filled the industry with a bubble at the very beginning. In the next few years, the industry will enter a wave of knockouts and knockout matches. In addition to having a stronger operating capacity than that of others, this industry is not deep enough than a pocket.
A Taiwan LED lighting foundry maker said that we never think that lighting has an “explosive†matter. We think that the LED lighting market should be a warm growth, but because the lighting market is too large, so when the penetration rate A few percentage points increase will be enough for the industry to be happy. The future “dreams†are very large; this is why everyone knows that the industry will go very hard, but it is still a jump-in.
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