By the end of 2011, the home appliance trade-in policy has officially ended, and home appliances to the countryside will also expire at the end of this year. At the same time, Minister of Commerce Chen Deming pointed out at the National Business Work Conference held on January 5 that the Ministry of Commerce will summarize the experience of home appliances and old-fashioned exchanges in the past two years, research and formulate alternative continuation policies in a timely manner, and at the same time improve the use of used electronic products. Recovery and reuse levels. This means that similar to home appliances to the countryside, the trade-in policy such as old-fashioned trade may continue. This industry has mixed opinions on this news. Some believe that the advantages of continuing similar policies outweigh the disadvantages and can continue to stimulate consumption. Others believe that the disadvantages outweigh the benefits and believe that the development of home appliance companies cannot form a policy dependency.
Yang Dongwen, vice president of Skyworth Group and president of the color TV business division, suggested that the national stimulus policy should be combined with the “Twelfth Five-Year Plan†to focus on supporting emerging industries and benefit people’s livelihoods and introduce energy saving subsidies as soon as possible; Perfect and more standardized.
Wang Jinliang, vice president of the China Business Unit of Midea Refrigeration Appliance Group, believes that the formulation of stimulus policies should reflect the principles of efficiency, fairness, and fairness. Moreover, the state still has to play the role of the invisible hand of the market as far as possible, and follow the rules of the survival of the fittest in the market competition. As for the promise of the protection of housing policies, it believes that if it is estimated according to the standard of more than 30 million sets of affordable housing in the country in the next few years, about 100 million household appliances will be needed for air conditioners, refrigerators and washing machines. Estimated at 2,000 yuan each, there are 200 billion yuan in the market, which is considerable. Therefore, the United States is hoping to see the government's subsequent stimulus policies. The emergence of affordable housing can both stimulate domestic demand and promote industrial development. However, it hopes to open tenders and set a reasonable threshold for entry.
Liu Buchen, an observer of home appliances, said that policies can easily create inertia and dependence on companies, but they will have negative effects. In his view, the next step is to focus on technology and energy conservation and environmental protection, because the ultimate competitiveness of the company needs to be embodied in technology, not price.
Hong Shibin, deputy director of the Marketing Committee of the China Household Electrical Appliances Association, also believes that companies cannot rely on policies, and they must use the opportunities introduced by the policies to make up for the shortcomings they already have.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that in recent years, China's home appliance industry has developed rapidly and achieved very good results under the national policy of trade-in replacement, energy subsidies, and home appliances to the countryside. However, with the gradual withdrawal of Huimin policy in the second half of 2011, the home appliance market gradually experienced a decline in sales, and development began to suffer from cold. If the new home appliance consumption stimulus policy is launched, it will promote the smooth transition of the production and sales of the home appliance industry, prompting the industry to get out of the winter and recover earlier.
Yang Dongwen, vice president of Skyworth Group and president of the color TV business division, suggested that the national stimulus policy should be combined with the “Twelfth Five-Year Plan†to focus on supporting emerging industries and benefit people’s livelihoods and introduce energy saving subsidies as soon as possible; Perfect and more standardized.
Wang Jinliang, vice president of the China Business Unit of Midea Refrigeration Appliance Group, believes that the formulation of stimulus policies should reflect the principles of efficiency, fairness, and fairness. Moreover, the state still has to play the role of the invisible hand of the market as far as possible, and follow the rules of the survival of the fittest in the market competition. As for the promise of the protection of housing policies, it believes that if it is estimated according to the standard of more than 30 million sets of affordable housing in the country in the next few years, about 100 million household appliances will be needed for air conditioners, refrigerators and washing machines. Estimated at 2,000 yuan each, there are 200 billion yuan in the market, which is considerable. Therefore, the United States is hoping to see the government's subsequent stimulus policies. The emergence of affordable housing can both stimulate domestic demand and promote industrial development. However, it hopes to open tenders and set a reasonable threshold for entry.
Liu Buchen, an observer of home appliances, said that policies can easily create inertia and dependence on companies, but they will have negative effects. In his view, the next step is to focus on technology and energy conservation and environmental protection, because the ultimate competitiveness of the company needs to be embodied in technology, not price.
Hong Shibin, deputy director of the Marketing Committee of the China Household Electrical Appliances Association, also believes that companies cannot rely on policies, and they must use the opportunities introduced by the policies to make up for the shortcomings they already have.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that in recent years, China's home appliance industry has developed rapidly and achieved very good results under the national policy of trade-in replacement, energy subsidies, and home appliances to the countryside. However, with the gradual withdrawal of Huimin policy in the second half of 2011, the home appliance market gradually experienced a decline in sales, and development began to suffer from cold. If the new home appliance consumption stimulus policy is launched, it will promote the smooth transition of the production and sales of the home appliance industry, prompting the industry to get out of the winter and recover earlier.
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