Xinli Wang Wendong: The economic crisis is also an opportunity

Sichuan Xinli Light Source Co., Ltd. is a private high-tech enterprise integrating scientific research, development and manufacturing, which was founded by Sichuan Xinli Industrial Group with an investment of 105 million yuan. The company mainly develops, produces and sells xL-type rare earth super long afterglow light-storing materials and light-storing products, gallium nitride-based white light diode light source materials, solar energy sources and other new environmentally friendly energy-saving products.

Xinli Light Source Wang Wendong Click here to view all news photos

[Hui Cong Lighting Network] Sichuan Xinli Light Source Co., Ltd. is a private high-tech enterprise established by Sichuan Xinli Industrial Group with an investment of 105 million to integrate scientific research, development and manufacturing. The company mainly develops, produces and sells xL-type rare earth super long afterglow light-storing materials and light-storing products, gallium nitride-based white light diode light source materials, solar energy sources and other new environmentally friendly energy-saving products. At present, products have been widely used in roads, tunnels, shopping malls, etc. Products include luminescent powder, luminescent plastic granules, luminescent inks, luminescent paint illuminating signs, luminescent crafts, luminous subway blocks, LED street lights, garden lights, tunnel lights, strip lights, grille lights and LEDs combined with solar energy.
At the Guangzhou International Lighting Exhibition in 2009, the reporter of HC Lighting Network interviewed Mr. Wang Wendong, Xinli Light Source.
HC Network Reporter: Hello, Mr. Wang, first of all thank you for accepting our interview. I would like to ask this is the new time to participate in the Guangzhou International Lighting Exhibition. What are the main products brought by this exhibition?
Wang Wendong: This is the first time that Sichuan Xinli Light Source has come to participate in the Guangzhou International Lighting Exhibition. It is a rare opportunity for us to participate in this exhibition. At this exhibition, we brought more comprehensive products, indoor and outdoor lighting, and LED lighting, new energy and other lighting products were also exhibited at this exhibition.

HC Network Reporter: What kind of expected purpose is the new light source to exhibit at this exhibition? From the two days that have passed, are you satisfied with the number of customers at this exhibition?
Wang Wendong: We came to Guangzhou to participate in the exhibition, the main purpose is three. The first is to showcase our latest products. This time we deliberately rented a larger booth, the purpose is to show all of our latest products. The second is to communicate with new and old customers, tap potential customers, and find business opportunities. Guangzhou International Lighting Exhibition is China's largest lighting event, and there are many people attending the exhibition every year. We hope to explore more potential customers by participating in this exhibition. The third is to promote corporate brand image. Sichuan Xinli Light Source is a relatively large lighting company in the industry. We have always spared no effort to promote our own brand. This exhibition is a great opportunity for Xinli Light Source to promote itself.
From these few days, we are very satisfied with the results of participating in the exhibition. During the exhibition, we met many new potential customers. At the same time, Xinli Light Source also received good results in brand promotion.

HC Network Reporter: What are the customer groups of Xinli Light Source, which is currently dominated by the domestic market or the foreign market?
Wang Wendong: In addition to research and development, production and sales of luminescent materials and light-storing products, our products also include new light sources, new energy lighting, and various lamps. Therefore, our customer base is relatively extensive, in addition to the general lighting manufacturers, but also the majority of lighting procurement customers. The current market focus of Xinli Light Source is in China. Of course, we will also actively go out and take a share in the international market.

HC Network Reporter: What impact does the current international economic crisis have on the lighting industry and on Xinli Light Source?
Wang Wendong: As far as I am concerned, the impact of the international financial crisis on the domestic lighting industry is there, but not too much. The country has been promoting energy conservation and emission reduction recently. In this context, lighting companies can further develop if they seize the favorable timing of the policy. If the financial crisis has a negative impact on lighting companies, then it may have a greater impact on the outward-oriented lighting companies.
In fact, in my opinion, the economic crisis is also a good opportunity for enterprise development. In the economic crisis, if companies want to survive, they have to improve the competitiveness of their products. This will stimulate companies to develop new products, which is beneficial to the development of the entire lighting industry in China.

HC Network Reporter: How do you currently have a hot "energy saving and emission reduction".
Wang Wendong: Energy conservation is an inevitable requirement for social development to a certain stage. The same is true of China. Therefore, enterprises must seize the opportunity of the country to promote energy-saving, and make a big fuss about energy-saving lighting. At present, energy-saving lighting products are the focus of the development of Xinli Light Source. At this exhibition, we also brought a large number of LED energy-saving lamps, as well as solar lights and complementary lights. In addition, Xinli Light Source pays great attention to the research and development of new energy lamps, and we will introduce more and more energy-saving products.

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