(1) Attention of online consumers
In the information explosion and product-rich information society, wine is also afraid of the deep alley, how to seize the attention of online consumers, such scarce commercial resources, has become the key to the success of corporate network marketing. After the target market is determined, the network marketing manager should bear the brunt of considering how and how to grasp the attention of the target customer as soon as possible.
The network economy is a typical attention economy. The concept of attention economy was proposed by Michael Goldham in an article published in 1997 entitled "Attention Buyers." Goldhaber pointed out that in the information society based on computer networks, all kinds of information are vast, for people,
In the information explosion and product-rich information society, wine is also afraid of the deep alley, how to seize the attention of online consumers, such scarce commercial resources, has become the key to the success of corporate network marketing. After the target market is determined, the network marketing manager should bear the brunt of considering how and how to grasp the attention of the target customer as soon as possible.
The network economy is a typical attention economy. The concept of attention economy was proposed by Michael Goldham in an article published in 1997 entitled "Attention Buyers." Goldhaber pointed out that in the information society based on computer networks, all kinds of information are vast, for people,
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