How far is the service robot scene expansion to bring the industry fission away from the wind?

Behind this human-machine war of AlphaGo's victory over South Korea's Go Nine Li Shishi is the constant change of the robot industry. From the first year of China's industrial robots in 2014 to the year of the Chinese robot industry in 2015, until the first year of China's intelligent robots in 2016. As the core of the fourth industrial revolution, robots have been given high expectations and even reached the national strategic level.

In April 2016, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance jointly issued the "Robot Industry Development Plan (2016~2020)", clearly stating that during the "13th Five-Year Plan" period, the performance and quality of robot products reached the international level, key components. A major breakthrough was made. By 2020, the annual output of China's self-owned brand industrial robots will reach 100,000 units, and the annual sales revenue of service robots will exceed 30 billion yuan.

At the same time, regardless of policies, capital, and enterprises all arranging at different levels, a series of challenges are also coming: is it still time to overcome the standards of industry development? Where will the future of the "World War" in the robot industry parks go? Where is the service robot that has attracted much attention? This series of problems is currently facing the test of the robot industry.

From December 13th to 16th, the “2016 China Robot Industry Promotion Conference” hosted by the China Robot Industry Alliance was held in Wuhu. The "Daily Economic News" reporter interviewed policy makers, entrepreneurs, practitioners, investors and other parties at the conference site, trying to outline the development of the robot industry, and seeing the industry in the industry.

“I think 2017 will be the first year of robot channel.” Liu Xuenan, the general manager and founder of Beijing Kangli Youlan Robot Co., Ltd., who was in a hurry, listened to “Daily Economic News” reporter’s mention of “service robot”. The field of work suddenly became talkative.

“The market opportunities for service robots in the future are not ceiling.” For the future of service robots, Qu Daokui, president of Shenyang Xinsong Robot Automation Co., Ltd., is also quite optimistic. Liu Xuenan said that the service robot is in a high-speed fission period, and the emergence of the underlying technology convergence trend is a trend, and in the segmentation field, "new stars" of different application sides will emerge.

However, even though the outlook is quite clear, service robots are facing the status quo that has not yet fully opened up the market. Zhang Zhibin, Director of Strategic Cooperation and Innovation Business Department of Intel (China) Co., Ltd. described the service robot enterprise that he contacted with “pain and happiness”. “There is no idea, no technology, no technology, no product, no product, no product, no product. How to sell without money."

Scene expansion brings industry fission

“In the past, the application scenario of service robots was more in the lab, but in 2017 its application of the scene will be further fissile.” This is Liu Xuenan’s prediction for the service robot in 2017. He believes that all industries, the real industrial-grade fission comes from the scene application, just like when the computer market really broke out, because of the application of the Internet scene, there will be many failure cases in the fission process, but this fission will help The technology of pushing robot industrialization really landed.

According to the IFR report, the sales volume of professional service robots will increase to 152,000 units between 2015 and 2018, and the market size will rise to 19.6 billion US dollars, close to 5 times the market size in 2014. In 2014, the total sales of personal/home service robots was 4.7 million units, an increase of 28% compared to 2013, with total sales of $2.2 billion.

Speaking of the development trend of service robots, Liu Xuenan told the reporter of "Daily Economic News" that service robots will have more opportunities for integration with artificial intelligence. Specifically, the underlying technology and the basic technology will gradually converge, each major has several large companies to do, and even giants; in some subdivisions, it will be further fissile and subdivided.

In terms of business model, Liu Xuenan believes that there may be hardware showing low price trends or even free models, opening household consumption at low prices; in addition, the modularization and modularization of service robots will become the focus, consumer crowdsourcing artificial intelligence tools Will be the focus.

On the other hand, Liu Xuenan said that the growth and growth of the service robot industry is not pure hardware like the smart bracelet in the past. The growth model is the growth of ecological platform, which is upgraded from technical, industrial and ecological levels. It will help the robot to quickly perform hardware fission, and the software also has a variety of related artificial intelligence, associated modules and technologies.

Liu Rui, director of Netease's artificial intelligence, said that if the service robot company simply breaks through the technology side, it is only the first step. How to optimize the experience through content support is also very important. In this regard, Liu Xuenan also said that for service robots, technology and content are indispensable.

"Pain and happiness" to explore the industry

"The era of service robots has been opened. Whether it is the European Union, Japan, or South Korea, the investment in this area is far greater than that of industrial robots. The future market for service robots is almost without ceilings." Qu Daokui’s prospects for service robots are also quite I am optimistic.

However, even though the prospects for the future are quite clear, service robots are facing the status quo that has not yet fully opened up the market, and are still exploring the industry.

Zhang Zhibin summed up the large number of robot innovation companies he contacted with “pain and happiness”. He described it as "there is no idea, no technology, no technology can't make products, some products don't know how to sell, know how to sell without money."

At the same time, the imagining of where the service robot will be the easiest to cut in the next five years will follow. Liu Rui believes that in the next five years, in terms of interaction, the service robot will change from the touch point type of the mobile terminal to the language interaction mode; Zhang Rui, founder and general manager of Beijing Iron Man Technology Co., Ltd., said that in the next five years The biggest demand of robots is that many people want to understand robots and learn robots, and science and education and exhibitions will be a good field.

Zhang Zhibin said that if the scene is narrowed, he can make a great product. He should concentrate on the part he is good at, and do his best to connect the resources of universities and scientific research institutions to solve the user experience problem. Liu Qingsheng, vice president of Science and Technology Xunfei Co., Ltd. It is said that social public service machines may be an aspect that people are exposed to earlier.

Liu Xuenan summarizes the trend of public robots and household robots with “rich and powerful”. The public robots will be the first to be activated from the fund-rich units and institutions for the “rich”; the service robots will be “strong” and will be from consumers. Strong demand, such as the application of education and pension market.

It is worth noting that Liu Xuenan believes that the hardware and basic technology of robots are only short-term priorities. After 5-10 years, after the popularity of robots, a robot society related to human society will be formed. The socialization and humanization of service robots will be The real focus of competition.

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