With the continuous development of wearable devices, there are many kinds of smart bracelets and smart watches on the market, and the functions are various. However, due to the market is not standardized, there are still many problems in the wearable devices, especially security and privacy. Wearable devices are easily exploited by lawless elements, causing user privacy and security to be compromised. In the history of mankind, every true technological innovation will lead to new ethical discussions and new moral standards. Obviously, the privacy ethics triggered by big data is also at the forefront of discussion. The ethical issues of wearable devices are also fermenting with the popularity of devices. The core of these is that wearable devices carry out human life posture characteristics. Digitization.
For example, Google glasses, which we are familiar with, although Google glasses are only popular among a small number of people, the whole society has been discussing the ethical issues caused by smart glasses. It is not only the privacy and theoretical issues raised by Google Glass in the use of the scene, but more importantly, some "potential" problems that Google Glasses "hidden" during the actual use, such as eye tracking technology to the user's eye. The tracking can capture and record the order in which men look at the female body. Behind these privacy is an ethical discussion. Therefore, when wearable devices become as ubiquitous as mobile phones, what we are facing may not be as simple as privacy, and deeper ethical issues will be placed before us.
Just like the author of the book Big Data Era, Victor? Meyer? Sternberg is concerned that big data has been applied to the police industry in Europe and the United States. Through big data analysis of a person's past behavior data, predicting that he may become a murderer two years later, then let it be laissez-faire Is it still necessary to label him as a "murderer", start monitoring him or go directly to prison? No one has been able to give an answer so far.
It cannot be ignored that the era of big data based on wearable devices will face greater ethical issues. In the future, especially with the development of implantable wearable devices, when we are all implanted with built-in chips, when our consciousness can be rewritten, when our memory images can be checked at any time, our every move will be recorded. . At this time, although we are all big data creators, the more serious reality we face is controlled by big data. With the integration of artificial intelligence and big data, perhaps the future control of us is no longer our own consciousness, but artificial intelligence.
Wearable device ethics personal information data privacy and openness
During the 2012 London Olympics, a British technology company placed 200 smart bins on the streets of London. The smart garbage bin with a construction cost of up to 30,000 pounds is made of bullet-proof materials, which reduces the frequency of passers-by garbage. It also has a network connection function, Wi-Fi equipment and two LCD screens for collecting mobile phones. User information and commercial advertisements, and the advertisement display content can be updated in real time. Surprisingly, the wireless LAN location technology used in smart bins determines the specific model and specific MAC address of the smartphone that the passer-by carries. After a week of testing, the company received data on more than 4 million smartphone users and confirmed the unique user information for 530,000 of them.
Smart bins are not used to show the magic of high technology. Developers are using the fierce competition of companies to rush to seize the business opportunity. I hope that related companies can use the collected mobile phone user data to seize the niche market. Advertise relevant advertisements to professional white-collar workers with higher incomes (below). For example, a coffee shop can tell that these people usually stop at 8:00 am for breakfast and buy coffee and bread by tracking the Apple iPhone carried by the passengers on the road. If the user changes their spending habits and turns to other competitors to buy a coffee breakfast, the affected merchants will purchase the advertising time slot for the smart bin. When a specific mobile phone user passes through the vicinity of the trash can, the system will match the stored data from the stored data and automatically push a loyal customer reward plan or a discount offer to a specific user.
Wearable devices will trigger big data on technology ethics
As such, big data poses a serious challenge to personal privacy protection. Suddenly, the data protection method of traditional offline enterprises has been invalidated. As long as users use their smartphones, they must transfer their personal data ownership to the service providers. To complicate matters, the boundaries of the rights to personal data disappeared through multiple transactions and the involvement of multiple third-party channels. Whether it is through the social platform such as Weibo, WeChat, etc., or paying attention to and commenting on others, there is the possibility of revealing personal information, and it will be harassed by sales information and spam messages, and even spoofed as a friend. Molecular fraud.
With the increasing popularity of new technologies such as the Internet, smart phones, sensors, and personal wearable devices, the networking and transparency of personal data has become or will soon become an irresistible trend. In the era of simulation and small data, the institutions that can control the personal data of citizens in large numbers can only be government institutions with public power, but now many companies and certain individuals can also have huge amounts of data, and even exceed government agencies in some aspects. Faced with such a trend, when wearable is deeply bound to the human body and widely popularized, it will inevitably generate a large amount of data. Most of these data are so-called private data. In the face of this data, the boundary of commercialization should be drawn. This is not a simple question about privacy, but some ethical issues involving the private life of users.
How to crack the battle of privacy and ethics
Although the advent of the era of wearable devices can expose users to the sun, the trend is unstoppable, and will not affect the arrival of this era because of our willingness and unwillingness. When the online lifestyle became a universal lifestyle, especially with the application of wearable devices, when we entered the Internet of Things, the mobility and exposure risks of personal data increased greatly, while big data may be wearable. The potential risk of data on the device is maximized. In order to deal with new risks like never before, the most important thing is not to exclude, but to meet with an open mind and explore new regulatory methods. In my opinion, there are mainly three aspects:
First of all, the software and hardware security technologies for data collection, transmission, storage, etc. should be continuously improved, and the loopholes should be blocked as much as possible from the source;
Secondly, the self-discipline of the industry, especially for businesses that set the business model on the basis of big data commercialization, need more moral self-discipline;
Finally, it is necessary to improve the legal system of personal data protection and the laws and regulations on data commercialization, including clear data mining boundaries, by means of laws and regulations.
The National People's Congress Standing Committee's "Decision on Strengthening the Protection of Network Information" stipulates that: "National protection can identify the personal identity of citizens and electronic information concerning the privacy of citizens. No organization or individual may steal or otherwise obtain citizen's personal electronic information. Selling or illegally providing citizens with personal electronic information." In particular, after the user submits personal data and accepts the agreed service, the service provider and the operator are legally responsible for protecting personal data. In terms of the relationship between users and service providers, users are generally in a weak position of information asymmetry. Therefore, protecting the security of users' personal data is not only a legal responsibility that service providers can't shirk, but also an important social responsibility of enterprises. The effective implementation of rights relief after the violation of rights is one of the symbols of a modern society ruled by law.
The development speed of the industry is faster than the speed of implementation of relevant laws and regulations. It also does not play a real role in the privacy protection of users to a certain extent, which brings trouble to users to varying degrees. However, it can be foreseen that with the rapid development of big data and wearable devices, the continuous emergence and improvement of relevant laws and regulations will inevitably lead to the commercialization of the industry in a healthy direction, and the privacy of personal data will also be Protected to some extent. Perhaps in the near future, when a user is using a wearable device, the user can set a corresponding level according to the individual's willingness to protect the privacy, and thereby sell the corresponding personal data information to the relevant demand side.
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