Into the electronic mall, we can see that the displays sold by various shops are similar in appearance and function, and even some brands can not find a little feature. Faced with the increasingly homogenized display market, manufacturers have to actively seek innovative breakthroughs to attract consumer attention.
The so-called "techniques" such as "surface", "e-sports", "eye protection", etc., also changed the homogenization of the display market at the beginning; but it must be said that it has been "bad" now. After OLED mobile phones and TVs have been fully battered, consumers are not buying out LCD-based innovations, and many consumers have been waiting for OLED displays to go public.
Dell 4K OLED Display UP3017Q
OLED products have been quietly listed but difficult
It is understood that the Dell 4K OLED display UP3017Q, which was previously "waist", has been improved in the United States and is priced at $3,499, equivalent to RMB 24,000.
Yes, it is $24,000. The price of the Bank of China may exceed RMB 30,000. Do you really spend 30,000 to buy a monitor?
Of course, there are definitely products in the market. Compared with conventional LCDs, this OLED display has a very good color performance, can display 1.07 billion color numbers, color gamut coverage AdobeRGB 100%, Rec709 100%, DCI- P3 97.5%, Rec2020 85.8%; black and white response time is 0.1ms, which is the natural advantage brought by OLED panels.
Perhaps because of the relatively high production capacity and high price, OLED has not been applied to the display before, and under the promotion of Samsung, some display manufacturers began to choose the next choice on the basis of liquid crystal, through quantum dot technology. Optimize the backlight to improve the color and quality of the screen display. How will the OLED display market impact on the current quantum dot technology?
Quantum dot technology can greatly enhance the color performance of display products
Price becomes the biggest bottleneck of "success"
From the consumer's point of view, everyone can accept tens of thousands of dollars of TV, can accept five or six thousand mobile phones, but few people will be willing to spend tens of thousands to buy a monitor, therefore, the audience of OLED displays is limited to A small number of "local tyrants" are still unpredictable for the general public. In comparison, quantum dot technology can greatly improve the color performance of displays without much cost. However, the first OLED display has been launched, and other manufacturers will follow up, which is a good start for the popularity of OLED displays.
Quantum dot technology is expected to become a standard for mid- to high-end displays
For quantum dot technology, in the current true QLED display screen, because the technical barrier is difficult to popularize, and the OLED display is subjected to capacity display and the price is too high, adding quantum dot optimization technology to the display is a good transition, and This time will last for a long time. Therefore, in the display industry, quantum dot technology is likely to become the next vent after "e-sports" and "surface", and even surpass the two, becoming the standard for mid-to-high-end displays. After all, Color is important for any monitor.
How will the future display market be defined? We must not dare to speculate. We can't deny that whether it is OLED or quantum dot display technology, both of them need to be used for a long time to adapt, adapt and break the bottleneck before they can occupy the current display industry; Now that some of the technologies and ideas are outrageous, when the demand and the actual concept are balanced, the display industry will enter the next big era.
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