Strong consumption demand Driven by the rapid development of the domestic real estate industry and the decoration industry, the growth of the home lighting products market is particularly rapid, and the market prospect is broad. With the expansion of the per capita housing area, this trend is ambiguous.
At the same time, one lamp and one lamp become one-room and multi-light, and the local lighting is increased. The lamps used are gradually developing from medium to low-end to medium-to-high-end, and the demand for civil lighting will continue for a long period of time. Home lighting has accounted for one-third of the total lighting market in China. Therefore, the demand for residential lighting is still one of the most important markets for some time to come.
The interior has changed from one light to multiple lights, and the lighting needs of various functions are more diversified, which promotes the development and prosperity of the industry. In addition, hotels, cafes, bars, leisure clubs and other leisure and entertainment venues are also approaching the family's decoration style, giving people a relaxed, pleasant, bright harbor feeling, creating a comfortable and warm family atmosphere, therefore, home lighting products The growth of demand becomes inevitable.
Opportunity to challenge coexistence of home lighting may be the last big cake in the household appliance industry, and it is inevitable that more companies will test the home sector in the lighting industry. The market gives the industry and enterprises the development space, but also brings a highly competitive market environment to the enterprise. In a word, opportunities and challenges coexist.
Opportunities always favor prepared companies. China's lighting industry is still in the primary development stage, and there is still a lot of room for development in technology, management and marketing. From the current market conditions, this industry is still not standardized. From the perspective of market competition, more than 90% of enterprises are still in the stage of primary competition, and they have not yet moved toward formalization and modern enterprise operation. From the perspective of industry brand building, there is no competition in other industries in the lighting industry, and the competitive landscape has not yet been fixed.
Technically speaking, almost all enterprises have no core technology, which is incomparable with foreign lighting giants. Therefore, focusing on technology research and development is the core competitiveness of lighting enterprises. Some people say that others are mature technologies, and it is difficult to catch up with foreign lighting giants. Here I will give an example to illustrate that everyone is not optimistic about the color TV industry, and feel that no technology can move forward, but Hisense core chip To reach the international level, Xoceco's flat panel technology is also a leading level in foreign countries. TCL's LCD color panel technology has been recognized by international experts. The market is reserved for companies that are prepared, there is no bad market, only companies that do not do well in the market.
Some people say that lighting is the art of electrical appliances, the art of architecture and the art of vision. It is a special product of triple attributes. Of course, it takes time for customers to reach this level of professionalism. At present, most of them are a kind of perceptual consumption, a kind of awkward cognition. However, consumers of home lighting are eager to upgrade the professional level of lighting and enjoy more professional lighting products and effects. In the home lighting company, the biggest problem is the low level of design. If a company has advanced design concepts and leads the trend of fashion consumption, it will definitely achieve a home lighting brand. Of course, in the face of challenges, management and marketing, it is necessary to have a strategic vision, brand planning and down-to-earth work. In the field of home lighting, there is no distinctive home lighting brand that everyone agrees with. Many companies need to further enhance their brand status and clear brand positioning.
Price channel products At present, the competition in the home lighting market is mainly concentrated on prices, channels and products. Because of the current market conditions, the stage of industry development, the level of acceptance of consumers, and the level of operation and management of lighting companies, lighting companies are in a low-level competition stage.
At this stage, there are many reasons for the company to be controlled by the price factor, and the price is defeated by many people. There are too many people who have a price headache all day long. In the final analysis, it is now in the initial stage of competition, and the company does not have its own competition. Advantages, in addition to the price can also find out more advantages than the price?
The price war is a manifestation that our enterprises and industries are still immature. All the famous enterprises in the world are not fighting the price war to win the opponents. They rely on technology, rely on talents, and rely on channels.
Channels - Channels are the lifeblood of an enterprise. At present, most of the channels are well-known domestic brands, and can be said to be more successful brands, such as TCL lighting, Op Lighting (enterprise blog), NVC (corporate blog topic) lighting, Sanxiong Aurora (corporate blog).
Products--home lighting products have special attributes, they must have decorative functions, but also have lighting functions, the design must be reasonable, in line with the aesthetic needs of consumers, so home lighting companies are trying to gain insight into consumer trends, research consumer psychology, which It is the first step in making a good market. When consumers buy lighting products, they attach great importance to the matching of styles and rooms, and match with furniture. More home lighting companies are also working on the style, design, and research and development of lamps, and they are constantly introducing new styles. However, the market chaos and plagiarism, and the lack of in-depth study of consumers before design, etc., make many products difficult to flow normally. The market causes waste of resources.
In short, the current market competition is mainly concentrated on prices and channels. On the surface, price is the decisive factor in competition. In fact, from the perspective of brand operation, no matter how the channel is crucial, it is also decided. The key to the growth and success of a brand is of course the basis for branding. However, a large number of similar products cannot bring more market advantages. The price is not a major problem for brand operation, and can only be used as a market measurement index. And the market's means of competition to use. Channel construction and product planning are an important part of the company's long-term brand strategy, and the lifeblood of brand building and career development.
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Round High Power High Bay Fixtures Driver
High power 100W or more, the specific anti-high pressure waterproof performance, AC100-277V input, high PF value,can do the triac-dimming or 0-10V/PWM/RX dimming,short circuit protection,class 2 satety output design, passed the UL/FCC/TUV/RCM/CB/CE Certified. Europe and North America market.
Constant current LED driver, Ul Dimmable Transformer, With global manufacturing standards and various certifications including CE, UL and FCC, our lighting products are sold in domestic market and are exported to various international markets including US, UK, France, Germany, Australia, Africa, Korea etc. We offer a wide range of Led Lighting Solutions which includes LED Linear Lighting or System, , LED Lams, LED High bay lights etc. Maximize beauty of your workplace with our beautiful Warehouse Lighting, Warehouse Lights Driver, Workshop Lighting, Supermarket Lighting and Factory lighting solutions.
Application: Specifically for high bay light, High Power Led Driver above 100W,normal for outdoor for waterproof, AC100-277V, 0-10V/PWM/RX dimming,short circuit protection,class 2 satety output design, passed the UL/FCC/TUV/RCM/CB/CE Certified. Europe and North America market.
Parameter:
Input voltage: 100-277vac
output voltage: 25-143vdc
current: 100mA-8000mA.
Power:240W
Power factor: >0.9
IP degree: IP65
Dimming:0-10V / PWM / RX / DALI.
>=50000hours, 5 years warranty.
certificate: UL CE FCC TUV SAA ect.
FAQ:
Question 1:Are you a factory or a trading company?
Answer: We are a factory.
Question 2: Payment term?
Answer: 30% TT deposit + 70% TT before shipment,50% TT deposit + 50% LC balance, Flexible payment
can be negotiated.
Question 3: What's the main business of Fahold?
Answer: Fahold focused on LED controllers and dimmers from 2010. We have 28 engineers who dedicated themselves to researching and developing LED controlling and dimming system.
Question 4: What Fahold will do if we have problems after receiving your products?
Answer: Our products have been strictly inspected before shipping. Once you receive the products you are not satisfied, please feel free to contact us in time, we will do our best to solve any of your problems with our good after-sale service.
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ShenZhen Fahold Electronic Limited , http://www.fahold.com