Broadcom Launches WICED Sense Products to Accelerate the Development of IoT Applications

· Software and hardware developers can prototype and experiment with new IoT applications

· Includes the latest WICEDTM Bluetooth® Smart Chip and five low-power MEMS sensors

· Connect the development kit to the smartphone app in minutes and start running the app

Beijing, September 1, 2014 - Broadcom , the global leader in innovative solutions for wired and wireless communications semiconductors (NASDAQ: BRCM), today announced the launch of its line of embedded device Internet wireless connectivity (WICEDTM) products A new development kit that helps developers quickly prototype ideas and concepts for IoT devices and applications. The Broadcom® WICED Sense Development Kit is a multi-function IoT prototyping suite with Broadcom's latest Bluetooth smart chip, five microelectromechanical systems (MEMS) sensors and a software stack compatible with Bluetooth 4.1.

Broadcom's WICED Sense suite provides a cost-effective platform for innovative companies of all sizes – not only to reduce setup time, but also to enable hardware and software developers to produce demos of the IoT concept faster. By shortening the time from the initial concept to the final product, companies are able to bring devices to market faster and have more confidence in product success.

Brian Bedrosian, senior director of embedded wireless services at Broadcom's Wireless Connectivity Division, said: "There are hundreds of IoT applications and devices emerging every day, so developers can quickly test concepts and push them before competitors. To the market, the key to their success. Broadcom's WICED Sense development kit provides developers, OEMs and start-ups with an easy-to-use, low-cost and complete test suite that enables wireless innovation to be used wirelessly. Creativity and push to the extreme."

Broadcom's new development kits even allow non-technical designers to build custom applications using Broadcom's industry-leading Bluetooth technology and low-power MEMS sensors. Users simply turn on the WICED Sense kit, download the WICED Sense app on their smartphone, connect the two devices using Bluetooth Smart technology, and start experimenting with applications using sensors such as direction, humidity, speed and air pressure.

The use case for this development kit ranges from a single sensor to a complex program that collects and analyzes multiple sensor data. Specific cases include:

Install a WICED Sense kit in a specific area of ​​your home, such as a children's bedroom, and send a text message alert when the temperature in the area rises above a certain temperature

Install the WICED Sense kit on the car key and use the smartphone to trigger an alert on the tag to quickly find the car key

Install a WICED Sense kit on a pet collar to create a pet safety device that is set to alert the smartphone when the pet is out of range

WICED Sense kit installed on a tennis racket, using an accelerometer and an electronic compass sensor to correct athlete movements

Use the WICED Sense kit to monitor humidity and alert you when humidity is too high or too low to maintain proper humidity levels in the room

Key features of the WICED Sense Development Kit:

· The WICED Sense Development Kit includes:

. Broadcom BCM20737 Bluetooth Intelligent System-in-Package (SiP) Module

. Five low-power MEMS sensors:

· Gyro for motion control, gaming and GPS functions

· Accelerometer for shock recognition and vibration monitoring

· Electronic compass for map rotation, position detection and motion activation applications

· Barometer for height measurement, weather equipment and smart watch functions

· Humidity and thermometer for home automation, air conditioning, heating and ventilation

· Obtained US Federal Communications Commission (FCC), European Union (CE) and Japanese TELEC certification

· Micro USB interface for faster application update and streamlined process

· Secure wireless (OTA) download capability allows firmware to be updated via central devices (smartphones, tablets and PCs)

· Privacy, encryption, certificate signing, verification, and various algorithms to protect privacy

· Support iOS and Android operating systems

· Support iBeaconTM technology

· Integrated software for direct connection to NFC tags

· Supports up to 8 master/slave connections

Time to market:

Users can now purchase the Broadcom WICED Sense kit for $19.99 through the Broadcom distribution partner network.

About Broadcom:

Broadcom Corporation (Nasdaq: BRCM), one of the Fortune 500 companies, is an outstanding technology innovator and leader in the global wireline and wireless communications semiconductor industry. Its products assist in the delivery of voice, video, data and multimedia throughout the home, business and mobile environments. Broadcom offers the industry's most complete line of advanced system-on-a-chip and embedded software solutions for manufacturers of information and networking equipment, digital entertainment and broadband access products and mobile devices. The corporate philosophy of Broadcom's "ConnecTIng Everything®" is changing the world.

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