Lighting industry high-end stores favored

Real estate control policies on the one hand restrict the real estate market, but also affect the downstream industry of real estate - lighting industry. However, a large number of urban construction still needs to continue. In the transformation of old cities and the construction of new cities, the lighting industry will continue to grow.

In fact, in the home improvement market, lighting has been called one of the top ten wealth industries in the country. There is a very widespread saying in private: “The 40 yuan price of gold lighting, you can certainly sell 120 yuan! 300 yuan to sell you to talk about friendship , 400 yuan to sell to you to talk about the market ... see this is not feel that this is a bit too bizarre? Lighting profits so high!

However, in today's market, 2012 is relatively cold for the entire home industry, because in 2011 all kinds of regulation are reflected in 2012, so the response is more obvious, whether it is a furniture store or a lighting store sales this year are not Too optimistic, but it is also an industry reshuffle time for us to develop the home and lighting markets. From the lighting market point of view, the impact on large, powerful companies is not great, but that this is a good thing, can promote the industry reshuffle, survival of the fittest, survival of the fittest. Therefore, our expectations for the future market are still very optimistic.

Lighting industry marketing model development more than 20 years ago, do light people use the marketing of this most primitive marketing methods, will make a lamp into an industry. For more than 20 years, the lighting industry has grown bigger and bigger, marketing tools have become more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper. However, today, under the background of severe product homogeneity and weak regional differentiation, the lighting industry is at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting.

According to the reporter’s visit to the market, some lighting wholesalers have been taking the high-end route from the initial investment and positioning, and have created a layout of stores that have never been tried by lighting companies throughout the country, creating a way to divide the area by lamps. , Each floor operates different categories, such as one floor mainly in modern; the second floor operates crystal lamps; three European-style desk lamps; the fourth floor is to do luxury famous lamps, there is not a single lighting area in Beijing. To do domestic top and foreign top luxury imported luxury products.

With the rapid economic development, China's lighting lighting market has good prospects, home lighting industry will truly turn from the era of lighting to the lighting era. With the rapid growth of LED lighting industry, many lighting companies have entered the field of LED lighting. High-tech, large-scale investment, and the post-era trend of the LED lighting market, if blind investment in the LED lighting market, the consequences will be very serious. Although after many years of development, the lighting industry has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding the market scale has become an inevitable form of rapid development of the lighting industry.