In order to get rid of the weak performance of the gross profit caused by the decline in product prices, the LED factory has been actively looking for the entry point of the niche market in recent years. Taiwan’s LED packaging factory Hongqi has recently obtained a new order from the Japanese customer SMD for the game console field, and from 2014 2 Shipments began in the month, and the first batch of orders was for one year. In the future, the cooperation between the two parties will deepen, and Hongqi is expected to receive orders every year.
Hong Qi pointed out that a major operational goal in 2014 was to develop a niche market. Its SMD products have recently obtained Japanese customer certification. The products are used on game consoles. After receiving orders, they have started shipping in February. The profit margin of this niche market order is better. In the future, we expect to receive orders every year under the deepening of the cooperation between the two parties.
In addition, in addition to the order of the game machine, Hong Qi pointed out that in 2013, the vehicle factory certification was obtained, and a small amount of indicator light products in the truck has been started. In the future, it is expected to obtain other certifications in succession, and develop LED lighting outside the vehicle, including the display screen. Applications such as stage lights and mobile phone flashLEDs are also the focus of Hong Qi. According to the proportion of Hongqi's business revenue, lighting accounts for about 30%, SMDLED accounts for 40~45%, LED backlights account for 15%, and other areas account for 15~10%.
Hong Qi pointed out that a major operational goal in 2014 was to develop a niche market. Its SMD products have recently obtained Japanese customer certification. The products are used on game consoles. After receiving orders, they have started shipping in February. The profit margin of this niche market order is better. In the future, we expect to receive orders every year under the deepening of the cooperation between the two parties.
In addition, in addition to the order of the game machine, Hong Qi pointed out that in 2013, the vehicle factory certification was obtained, and a small amount of indicator light products in the truck has been started. In the future, it is expected to obtain other certifications in succession, and develop LED lighting outside the vehicle, including the display screen. Applications such as stage lights and mobile phone flashLEDs are also the focus of Hong Qi. According to the proportion of Hongqi's business revenue, lighting accounts for about 30%, SMDLED accounts for 40~45%, LED backlights account for 15%, and other areas account for 15~10%.
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