China's Organic Luminescent Materials Market Continues to Expand

Recently, the Research Center for Professional Markets issued a research report that specifically analyzed the current development form and development scale of organic materials in China, and forecasted the organic luminous materials market in China from 2011 to 2014. It is estimated that the organic luminescent material market in China will reach 20% or more by 2014. Starting from 2011, organic luminescent materials in the Chinese market will also maintain an increase of over 18%.

1. Brand Structures Organic light-emitting material products of international brands such as Japan, the United States, and the United Kingdom are high-end technologies and market prices; the market share of mid-to-low-end organic light-emitting material products of domestic first-line brands will continue to expand, and the share of high-end brands will increase with new products. Technological R & D progress. Market share will increase. Some brands with backward technology, poor quality and low performance may be eliminated or converted in the fierce competition.

2. Channel structure In order to further directly face the terminal and reduce the cost of competition, the giants of the organic light emitting material industry will gradually adopt a pervasive approach and target self-built channels for key markets. If the "dual-channel" strategy is adopted, a true "production and sales integration" will eventually be formed. Save on circulation costs and manage more efficiently. The organic light emitting material channel model will develop in a flat direction.

In the production process of organic light-emitting material products, reasonable resource allocation is conducive to reducing costs, increasing economic benefits, and promoting the sustainable development of the industry. The resource allocation of the industry is mainly reflected in the following aspects:

1. Appropriate investment area selection. The risk of investing in the same area to follow suit is a reduction in the rate of return on investment, which can easily lead to losses. Because when a local production of organic light-emitting materials increased significantly, it will inevitably lead to a decline in prices, leading to decline in industry profits, then large companies have strong anti-risk capabilities, and small businesses are in danger.

2. Market-oriented, earnestly studying the market, actively exploring the market, mass production according to economic scale, improving quality, lowering costs, improving services, enhancing market competitiveness of products, and increasing market share. The demand for organic light emitting materials in China's telecommunications, satellite, radar, display, and optical computers will continue to increase. Under such circumstances, manufacturers must win the market with quality, price, brand, and service advantages.

3, the security investment is regarded as one of the operating costs that can be saved. Security accidents are one of the biggest obstacles to the development of the industry and are also detrimental to the long-term development of the industry.