Hoods move into low carbon

The range hood industry in 2013 can be described as hot spots. On the one hand, the homogenization of low-end and middle-end products continues to create price wars. On the other hand, some mid- to high-end products appear to be in short supply in the market. Data show that this year's 1- In August, the retail value of China's hood market increased by 25% year-on-year, becoming a new bright spot for the consumer electronics market. The growth of the hood market represents an ever-increasing demand from consumers, while the high-end trend is gradually emerging. The implementation of the new standard of energy efficiency will undoubtedly eliminate about 20% of the products, which will further enhance the high-end trend of the hood industry.

High-end trend "high efficiency static suction" attracts attention

It is understood that since the 1980s, hoods have entered the Chinese market for more than 20 years. Although many technological changes have been made to meet the most basic consumer needs, few companies are concerned Consumers have deeper consumer needs, such as low-carbon environmental protection, efficient static suction, and stylish designs. The first implementation of this hood's energy efficiency standard has undoubtedly brought about a change in the development of the industry.

According to industry experts, the first energy-efficiency standard for range hoods implemented from October 1 this year, in addition to setting energy efficiency standards for hood products, will further increase the high-end trend of the hood industry, especially for range hoods. Low-carbon environmental protection and other quality will have higher requirements. "As we all know, although the hood has undergone more than 20 years of development in China, its appearance has always been the same, therefore, subverting the traditional fashion design is also a problem that many companies need to solve." The above experts said that in fact, Internet consumption In the era, many companies also introduced many innovative products. For example, Fang Tai's "Efficient Static Inhalation" range hoods that won the first prize of the China Light Industry Association's scientific and technological progress have won recognition from many users.

The reporter has learned that the side-effect suction technology has become a mainstream technology that is recognized by the industry and consumers. Through intensive research and development, Fang Tai has made major breakthroughs in high-efficiency static suction, shared flue, near smoke absorption and other aspects in recent years. Among them, Efficient Suction Technology is the foundation of the top priority. This technology, which won the National Award “First Prize for Scientific and Technological Progress of China National Light Industry Council” (the highest award in the light industry), is a joint effort by Doota to support dozens of domestic companies.” The top experts of the 11th Five-Year Plan National Science and Technology Support Program project took three years of hard work. Not only greatly improved the effect of smoke absorption, so that the effective emission of fumes increased by 34%, but also to library-level quiet standards, perfect realization of the "clean and quiet" kitchen dream.

In addition, in 2012, at the “China Household Appliance Innovation Awards Ceremony” held by the China Household Electrical Appliances Research Institute, “Efficient Silent Drinking” technology once again picked up the “Technical Innovation Award” with high gold content; Among them, "Efficient Static Suction" technology has been rated as "the most recognized hood technology for consumers." Today, Fanta's "Efficient Static Inhalation" technology has spawned two generations of machine hoods in the hood industry (refers to the top ten best-selling models in the top industry, such as the Efficient Silent II Generation EQ01T, Fantasy New Generation Wind Cube JQ01T, etc. ). In particular, the Rubik's Cube has continued to sell hot in 2013 and many cities have been out of stock.

Experts believe that the core technology and market position of China's kitchen electricity industry are always dominated by companies such as Fang Tai and have never been sidelined. As a leader in high-end kitchen appliances, from 2004 to the present, Fangtai has been a long-term leader in sales for nine consecutive years, ranking first in the industry. Fang Taiye only represented China in the formulation of international standards for hoods and won a better international voice for the development of the industry.

At the same time, Fang Tai is the drafting unit of the national standard for range hoods, cooking appliances, and disinfection cabinets. At the same time, Fang Tai is also the national standard unit leader for range hoods. In terms of technical innovation, Fangtai has established the world's largest and most advanced kitchen and electric laboratory in the industry, and has the industry's first national-level enterprise technology center. It has always mastered the core technology of kitchen electric products, which undoubtedly represents its industry leader. The innovative strength is also bound to lead the high-end trend of the hood industry.

Who is the "good smoke machine" in the minds of consumers?

As we all know, in China’s home appliance market, kitchen power is the only area where local companies control high-end voice rights. The most important weapon of the sniper foreign brand is "more understanding of the Chinese kitchen." However, at present, China's kitchen and toilet market has a tendency of “polarization”: on the one hand, the homogenization of low-end and middle-end products has caused severe price competition, and on the other hand, some high-end products have appeared “in short supply” in the market. The reporter found that in the “golden nine silver ten” home decoration peak approaching, the kitchen power market once again appeared in the ice and fire two heavy days. The reporter learned from the company’s sales department that its new product, the all-new-generation wind-magic range hood, has been hitting a new high since Mid-Autumn Festival and National Day after the “May 1st” out-of-stock period.

In the increasingly mature market of kitchen appliances, and the era of "overcapacity excess" in the high-end product line, why does the range hood like the new wind cube become a "narrow stock" in the market? In this regard, the industry believes that high-end, quality has become an irreversible historical trend of the range hood industry, high-end range hoods constantly refresh the "good effect" standard. And Fang Fang has almost become a professional household who has never broken the creation of Chinese range hoods and embedded kitchen appliances. This will inevitably lead to a positive interaction between the industry and consumers, and thus expand market advantage. The latest monitoring report on the kitchen electricity industry in the first half of 2013 released by China Yikang shows this point. According to statistics, from January to June 2013, Fangtai’s high-end market share accounted for 41.04%, accounting for almost half of the total.

Liang Zhenpeng, an analyst in the home appliance industry, also believes that with the general increase in the income of Chinese consumers, the kitchen power industry can give high-end product pricing rights, high-end products and service standards to consumers. In a diversified market, some consumers have the ability to spend. High-end consumers can choose high premium products with high added value.

2014 hood will blow "low-carbon wind"

The range hood market brands have a high level of differentiation, and not every range hood can blow out “low-carbon winds”. As some high-end range hood products can provide better low-carbon emission reduction and energy saving and environmental protection technologies, they are increasingly popular in the market.

At the same time, with the release of the Detailed Rules for Implementation of the Atmospheric Plan in the Beijing-Tianjin-Hebei Region, air quality has once again become the focus of public opinion. Some experts believe that the energy-saving and emission-reduction of the range hoods used in kitchen cooking for thousands of households will also directly affect the city’s air quality and require attention.

The research results of the "Kitchen Toilet Pollution Control and Environmental Function Improvement Technology Research" project show that, in the public flue environment, a good hood effect depends on the oil suction distance, structural design, fan performance, product installation, effective displacement, air volume, Many factors, such as noise, are not the better the air volume of a single indicator. Therefore, excessive wind volume is wasteful and contrary to the concept of energy saving and low carbon development.

Zhang Yachen, deputy chief engineer of the China Household Electrical Appliances Research Institute, said that in reality, what consumers really need is not the hood itself, but the kitchen environment that is clean, has no cooking fumes and no noise. Nowadays, when purchasing range hood products, consumers are more concerned about "the kitchen is clean and quiet" and hope that the range hoods will reduce the noise at work while reducing the consumption of soot.

Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, also stated that many companies have already felt the urgency and business opportunities brought about by the energy crisis. They have also recognized the importance consumers attach to product health, energy conservation and environmental protection. Bottlenecks, put a lot of energy.

Sun Liming, vice president of Fanta Group, stated that Fantasy has made significant breakthroughs in high-efficiency sorption, public flue, near-smoke and smoke extraction in recent years. The combined effect of these technologies is to reduce smoke while reducing smoke. Energy consumption.

At the same time, Sun Liming stressed that the range hood market is a mature market, there are a variety of technical sounds and high-end low-end price difference is reasonable, but from the perspective of consumer interests, high-end range hood should provide more protection Users are healthy and can better support the "high-end value" of green kitchens.

In the eyes of the industry, in 2013, the new generation of Fantasy range hood from Fantasy was able to sell well in the overcapacity era. The fundamental reason was that it created a good effect of smoke absorption. I believe this is not the end point but just a new starting point. . In the future, consumer demand for health and quality of home life will continue to increase. It is believed that the range hoods in 2014 will have a “low-carbon wind”.