Beijing time on June 17 news, according to foreign media reports, in order to promote the performance advantages of the upcoming Mac OS X Lion operating system, Apple has temporarily suspended the release of new Mac products. Before the release of the new operating system software, Apple at least postponed the release of a new Mac product.
According to people familiar with the matter, the MacBook Air based on Intel's Sandy Bridge processor and Thunderbolt technology was originally planned for production this month, but it is now waiting. Apple is now reluctant to introduce a new Mac based on the Mac OS X10.6 Snow Leopard operating system.
It is said that Apple wants the new laptop to carry the Lion operating system directly so that consumers can enjoy the latest and best Apple computing experience. The new operating system will integrate iCloud services and provide the industry's best automated data synchronization service.
Industry insiders believe that the new Mac mini and LED Cinema Display based on Thunderbolt technology are also waiting. In addition, Apple's upcoming new iOS devices such as the new iPhone and iPod touch are also waiting for the release of iOS 5.0 software that integrates the iCloud service.
Industry sources said that if any of the new Mac OS X Lion operating system or iOS operating system has a delayed release plan, it will disrupt Apple's new product launch plan.
Before Apple announced Lion and iCloud at the Global Developer Conference this month, relevant media had announced a company’s corporate goals. Apple has developed an aggressive product promotion strategy for this purpose. It is said that Lion's price will be extremely competitive, and iCloud will be a free service. The purpose of this is to allow new software to reach consumers as soon as possible.
In a keynote speech delivered a week ago, Apple CEO Steve Jobs confirmed that Apple's price for the Lion system was $29.99, while all previous releases of its operating system were priced at $129.99. In addition, users will be able to use most of iCloud's features for free, and only expanding storage capacity and music capabilities will be a nominal fee.
Although Apple’s strategy will change over time, its fundamental principle remains the same. Apple is a software-driven company that profits primarily by selling copyright hardware products that maximize its software advantage. .
Apple’s investment in advanced laptops has brought great returns to the company, especially the MacBook Air, which was redesigned and released last fall. Informed sources familiar with Apple's supply chain disclosed in February that thin and light laptop sales have reached half of the sales of MacBook Pros.
Even before the introduction of the new MacBook Air, Apple's development in the PC market over the past five years has also been stable. Phil Schiller, senior vice president of global product marketing at Apple, spoke at the keynote address at the Global Developer Conference last week and specifically mentioned the ultra-thin Air.
He said: "The latest ultra-thin Air is beautiful, lightweight and fast, and the entire PC industry wants to imitate it."
Apple has already dominated the development of the entire PC industry. Mac has more than 54 million users worldwide. Its growth rate was 28% compared to the same period of last year. The entire PC market has shrunk by 1% over the same period.
Earlier this month, it was reported that Apple was preparing to produce nearly 400,000 next-generation MacBook Air this month. The new Mac OS X Lion will be available starting in July. Before that, Apple MacBook Air sales may not be too big.
Apple hopes to increase the value of its products through new software and services while building a new ecosystem around new iCloud services. Apple has introduced some features of iCloud through iTunes 10.3 or App Store.
In addition to seamlessly synchronizing data, contacts, and calendars between different Apple products, iCloud simplifies user operations and makes it easier for users to access images, videos, and personal files. Apple claims that iCloud has more features than its competitors. And no one PC maker can provide a comprehensive solution like Apple's Mac.
According to people familiar with the matter, the MacBook Air based on Intel's Sandy Bridge processor and Thunderbolt technology was originally planned for production this month, but it is now waiting. Apple is now reluctant to introduce a new Mac based on the Mac OS X10.6 Snow Leopard operating system.
It is said that Apple wants the new laptop to carry the Lion operating system directly so that consumers can enjoy the latest and best Apple computing experience. The new operating system will integrate iCloud services and provide the industry's best automated data synchronization service.
Industry insiders believe that the new Mac mini and LED Cinema Display based on Thunderbolt technology are also waiting. In addition, Apple's upcoming new iOS devices such as the new iPhone and iPod touch are also waiting for the release of iOS 5.0 software that integrates the iCloud service.
Industry sources said that if any of the new Mac OS X Lion operating system or iOS operating system has a delayed release plan, it will disrupt Apple's new product launch plan.
Before Apple announced Lion and iCloud at the Global Developer Conference this month, relevant media had announced a company’s corporate goals. Apple has developed an aggressive product promotion strategy for this purpose. It is said that Lion's price will be extremely competitive, and iCloud will be a free service. The purpose of this is to allow new software to reach consumers as soon as possible.
In a keynote speech delivered a week ago, Apple CEO Steve Jobs confirmed that Apple's price for the Lion system was $29.99, while all previous releases of its operating system were priced at $129.99. In addition, users will be able to use most of iCloud's features for free, and only expanding storage capacity and music capabilities will be a nominal fee.
Although Apple’s strategy will change over time, its fundamental principle remains the same. Apple is a software-driven company that profits primarily by selling copyright hardware products that maximize its software advantage. .
Apple’s investment in advanced laptops has brought great returns to the company, especially the MacBook Air, which was redesigned and released last fall. Informed sources familiar with Apple's supply chain disclosed in February that thin and light laptop sales have reached half of the sales of MacBook Pros.
Even before the introduction of the new MacBook Air, Apple's development in the PC market over the past five years has also been stable. Phil Schiller, senior vice president of global product marketing at Apple, spoke at the keynote address at the Global Developer Conference last week and specifically mentioned the ultra-thin Air.
He said: "The latest ultra-thin Air is beautiful, lightweight and fast, and the entire PC industry wants to imitate it."
Apple has already dominated the development of the entire PC industry. Mac has more than 54 million users worldwide. Its growth rate was 28% compared to the same period of last year. The entire PC market has shrunk by 1% over the same period.
Earlier this month, it was reported that Apple was preparing to produce nearly 400,000 next-generation MacBook Air this month. The new Mac OS X Lion will be available starting in July. Before that, Apple MacBook Air sales may not be too big.
Apple hopes to increase the value of its products through new software and services while building a new ecosystem around new iCloud services. Apple has introduced some features of iCloud through iTunes 10.3 or App Store.
In addition to seamlessly synchronizing data, contacts, and calendars between different Apple products, iCloud simplifies user operations and makes it easier for users to access images, videos, and personal files. Apple claims that iCloud has more features than its competitors. And no one PC maker can provide a comprehensive solution like Apple's Mac.
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