Energy-saving subsidies "flooring" full promotion of the store

◆ On June 4th, the first batch of “Energy-saving Appliance Subsidy” attracted a lot of attention. On June 5, the implementation rules for the promotion of refrigerators, washing machines, and water heaters have also been announced. The energy-saving products Huimin project subsidy policy compared to the 2009 energy-saving Huimin project in the range of categories, subsidies have greatly improved ◆ Since the end of last year, "old for new" after the end of the home appliance subsidy policy, the home appliance market has been very bleak, this time Energy-saving appliances Huimin project can wipe out the gloom, promote the upgrading of the home appliance industry, with reporters interviewed several major shopping malls in Jinan.

□ Du Wenjing, reporter of the newspaper, Yan Tingkun, an intern of this newspaper, can save much money. The reporter discovered that large-scale home appliance chain stores such as Suning and Gome in Jinan have found that “energy saving products and Huimin projects” have been officially launched, and the appliance stores in Suning Mall have been posted. Huimin project's subsidy standards, various brands of televisions, air conditioners and other energy-saving products have also been affixed with "energy-saving products, Huimin project" signs, according to different models, signs also indicated the amount of subsidies, from 180 Yuan to 400 yuan.

In order to sell more energy-efficient home appliances, sales staff in Suning stores became “speakers” to popularize energy-saving knowledge for consumers. “Energy-efficient air conditioners consume about 1 kwh of electricity in 4 hours, 1 kwh in 3 hours, and 1 kwh in 3 hours. In this energy-saving product, the nation will The first and second-level energy-efficiency air conditioners include subsidies."

It is understood that the relatively good price for selling energy-saving televisions is between RMB 3,000 and RMB 5,000. This is the low-end price, and the subsidy is between RMB 250-400. Energy-saving air-conditioning sold better also between 3,000-5,000 yuan, and subsidies were more than 240 yuan. The subsidy policy for home appliances such as washing machines and refrigerators has not yet been officially launched.

"Two-phase frequency conversion of more than 4,000 yuan, after the subsidy of 400 yuan is more than 3,600 yuan, and the three levels of the price is not to enjoy the subsidy, so that would be better to buy two frequency conversion, and energy saving." Kelon electrical sales personnel in the When customers recommend air conditioning. The reporter learned that in the future, subsidies for energy-saving products will be affixed with "energy-saving products, Huimin project" logo, each label is marked with a specific amount of subsidies, such as 200 yuan, 400 yuan and so on.

The energy-saving products Huimin project subsidy policy compared to the 2009 energy-saving Huimin project has greatly improved the range of categories and subsidies. There are a total of 5751 air-conditioning models for 27 companies and 1460 black-box models for 15 companies. Among them, Suning has operated a total of more than 2,000 successful air-conditioning products, including more than 20 brands such as Midea, Haier, Oaks, Changhong, Hisense, Kelon, etc.; more than 400 models of black winning bids, including Hisense, Changhong, Haier, Samsung, Skyworth, Konka, Sony and more than 10 brands of mainstream energy-saving products.

It is imperative to increase publicity. "How can this energy-saving appliance be so expensive?" "Is this a trade-in policy?" Many customers in the mall asked this question.

"The most conservative estimate for purchasing high-grade energy-saving air-conditioning is that it costs more than a few thousand yuan for ordinary air-conditioners that are not within the subsidy range. Customers choose to use the latter because they are expensive." A sales person at Gome Jinan Store told the reporter. "If manufacturers and retailers combine the national preferential policies for the promotion of energy-saving subsidies, the effect should be much better. The state's subsidies are not as effective as they are on individual items."

Since the second half of 2011, the household appliance industry has been caught in a cold winter. Especially at the end of the year, the “new-for-new” home appliance preferential policies have ended, and the home appliance industry has fallen into a haze. The performance in the first half of 2012 was also not satisfactory. Data shows that during the “May 1st” Golden Week this year, the sales of major home appliance products have fallen by more than 10%. Therefore, the country recently issued a series of preferential policies to announce the implementation rules to support the development of related industries.

"A lot of consumers do not know this policy, and many customers regard this policy as a trade-in policy." Haier Electric sales personnel told reporters, "Intensifying publicity, so that more customers understand the benefit of the project preferential subsidy policy is the top priority. ”

In addition, many consumers do not know how to purchase energy-saving appliances within the scope of the Huimin Project's preferential subsidy, and how subsidies can be honored. According to the relevant person in charge of Suning, consumers who purchase energy-saving appliances must bring their ID cards to buy them. After they arrive at the store, they must first check the product logo or ask the sales staff to confirm whether the selected home appliances are within the scope of the subsidy list. If they are, they can Directly according to the price paid after the subsidy, for example, in the scope of the catalogue, a first-grade energy-saving color TV with original price of 4,000 yuan can enjoy a 300-yuan energy-saving allowance, and citizens can directly pay 3,700 yuan when they purchase.

After the payment, the consumers have to leave a copy of the shopping invoice, a copy of the ID card, and fill out the "Energy Saving Products, Huimin Project" subsidy confirmation letter, which includes the purchaser's name, telephone number and other information. It is worth noting that before the purchase of new home appliances, the purchase of energy-saving subsidies did not limit the number of home appliances.

Factory shopping malls to help "add code"

With the increasing emphasis on the country's environmental protection and the introduction of relevant energy conservation policies, major production companies are now increasing the production of high-end energy-saving products. It is reported that in addition to ordinary subsidies, the country has also decided to implement energy efficiency "leaders" system for the consumption of energy-saving products and establish higher subsidies for ultra-high-efficiency products. The higher the energy efficiency level, the greater the amount of subsidies.

Chuangxin Investment Consultant Wang Bo analyzed: “The 'leader' system is a blue ocean for energy conservation policies. Major brands actively develop 'leader' products and try to obtain additional profits on the basis of generalized subsidies. Promoting the development of corporate science and technology's internal forces will benefit all parties in the long run. For consumers, it means that the most energy-efficient products will be used at the most favorable price. No matter whether it is used for early or late use, it can save a lot."

The Konka sales store launched Konka Synchronous Cloud TV and noted the indication of double subsidy, that is, the manufacturer will make up to 1,000 yuan on the basis of a state subsidy of 400 yuan. In addition, Skyworth, Haier and other manufacturers also introduced different levels of preferential policies.

It is reported that Shandong Suning will usher in the 9th anniversary of the opening of the store. They plan to use this opportunity to increase sales promotion, further optimize the product structure, and simultaneously launch color TV and air-conditioning energy-saving subsidies activities, and jointly adopt black- and air-conditioned mainstream first-line brands to adopt partial subsidy products. National policy subsidy + Suning green subsidy + factory brand subsidy "threefold subsidy method, increase subsidies, up to 30% subsidy concessions, so as to eliminate consumer purchase concerns in all directions and promote the promotion of energy-saving products.

"The introduction of the new energy-saving policy will effectively promote the popularization of energy-saving products and promote the upgrading of the home appliance industry. Gree and other industry leaders with energy-saving core technologies will become the biggest beneficiaries." Wang Bo said, "I hope energy-saving technology can become the entire home appliance industry Labels, the use of energy-saving technologies to promote the overall progress of the industry and achieve national energy-saving emission reduction, this is the development of the appliance industry.

“The key is to form a good social atmosphere and awareness of energy saving and emission reduction in the whole society, strengthen and popularize the citizens’ scientific knowledge and common sense in energy conservation and emission reduction, and in particular strengthen the policy encouragement and guidance role of the governments at all levels, the law enforcement inspection and supervision of law enforcement supervision departments. , the media's propaganda-oriented role and the public's awareness of active participation. Correct understanding of the relationship between energy saving and emission reduction, especially to establish the concept of 'energy conservation is emission reduction'," Professor Han Jitian of the School of Energy and Power Engineering of Shandong University told the reporter.