New iPad price is not up to fruit powder expected iPad 2 continues selling

The new generation of iPad, which can be called “meat” by “fruit powder”, will be cool in the spring. According to media reports, recently Apple’s flagship store on Fifth Avenue in New York, a large number of Chinese people to bring “steak” to come for return. At Foxconn Shenzhen Longhua Plant, the production of “steak” has also been declining. Since March, workers who assemble a new generation of iPads have had shorter and shorter start-up times, and sometimes they have been unable to maintain even five days of regular classes. Yesterday, the reporter visited Hangzhou Xixi Cyberport and Bainaohui Digital City and found that the price of the new iPad parallel plummeted, lacking interest, and the iPad 2 was hot.

In the Xixi Cyberport, the reporter learned that the new iPad's supply is sufficient, but the price is low, some "outrageous", the new iPad16G Wi-Fi version of the Hong Kong version of the black and white prices are at 3,600 yuan, while 32G about In 4300 yuan or so.

"Since the launch of the new iPad, the price dropped from 6,000 yuan to 4,400 yuan. I sold it for 5 days and the price dropped to 3,800 yuan. Now I've reduced the price by 20%." "Mercury," Mr. Lee told reporters, "Now see Even if it comes, I will follow you all. The price is already 3,500 yuan. There is very little profit. I don't plan to purchase any more."

Even if the price drops, the sales of the new iPad are not optimistic. In the Bainaohui Digital City, the reporter asked a number of digital stores, the new iPad sales are not ideal, most of the store sales are in single digits, some shops only sold two or three.

"There are very few customers buying a new iPad. You still have to look at the iPad 2. Because of the price cuts, the price/performance ratio is quite high." A digital booth owner told the reporter truthfully.

The iPad 2's comeback is in stark contrast to the "steak" sales. The iPad 2 is a comeback and sales are good.

Reporters visited the Digital City and found that the 16GB Wi-Fi version of the Hong Kong Bank iPad 2 is currently priced at around 2,200 yuan, the National Bank of 2,700 yuan, are lower than the official price of 2,988 yuan. Many businesses still put the iPad 2 in a prominent position on the counter and sell it as the main product. The reporters interviewed two digital shops in the computer market. The iPad 2 has an average of more than 10 shipments per day and is more favored than the new iPad.

Because the new iPad is far less than the market expectation, and iPad 2 price advantage is obvious, the consumer's psychological trend is rational, is the "steak" sales are bleak, the key to oversupply.

“Mercury,” said Mr. Li, “After the iPad 2 went on the market in March last year, the 'fruit powder' was crazy. I sold more than 10 new parallel machines at a high price of 15,000 yuan. Now everyone is rational, the new machine. I also think that there is not such a high expectation that the price of parallel imports will be hard to get high. Now that the supply is abundant, it is even more impossible for me to raise the price here."

Consumers pursuing more cost-effective reporters learned in several forums that the “quality gates” of “steak steak” emerge in an endless stream: the new iPad is prone to overheating after use, the Wi-Fi Internet signal strength is weak, and the charger cannot be charged. Video traps and other issues have become the cause of the "fruit powder" disappointment with its performance.

There is no obvious advantage for the new iPad performance, which is not much different from the iPad 2, so many consumers would rather buy the iPad 2. Yesterday, Miss Wang of Hangzhou University of Electronic Science and Technology, Miss Wang repeatedly compared the configuration of the old and new generations, the final order spent 2500 yuan in Bainaohui to buy a parallel iPad 2. "To be honest, the new iPad did not attract my new features, and the price is higher, I'm still a good point." She told reporters.