Kazuo Hirai Announces Revival Plan Sony's Share Price Rise

February 3 news, according to Bloomberg News, Sony's new president and CEO Hirai Hirai announced plans to reverse the company's decline.

Kazuo Hirai's revival plan includes strengthening Sony's core competitiveness, integrating TV services, transforming its business portfolio, and accelerating innovation.

1. Strengthen Sony's core competitiveness: Hirai Hiroyuki believes that digital influence and game business are Sony's advantageous business. In the future he will continue to strengthen the position of these businesses in the mobile market. After fully controlling Sony Ericsson, the mobile business will be Sony. The focus of attention. In addition, Kazuo Hirai also hopes to expand the advantages of the digital imaging field to the medical device market and develop the medical device business to become one of Sony's core businesses in the future.

2. Integration of TV services: Kazuo Hirai believes that TV is the core of home entertainment, but LCD TVs have insufficient profits and Sony cannot waste time. Sony has already sold its S-LCD business, and Kazuo Hirai will continue to spin off its assets and consider cooperating with other companies to reduce costs. At the same time, he believes that Sony can use its own Crystal LED and OLED technology to develop new television products.

3, transformation of business portfolio: Sony has a variety of different types of business, which from some perspective on Sony's advantage. However, Sony needs to determine which businesses' products are being commercialized at a low price and do not have too high added value to strip off these businesses. In addition, Sony should better coordinate different businesses to reduce costs.

4. Accelerate innovation: Kazuo Hirai believes that Sony is in a dominant position in the field of medical equipment. Sony has many innovative technologies in sensors, signal processing, lenses, displays, etc. If these technologies are applied to endoscopy, X-ray and ultrasound diagnostic equipment, Sony can develop innovative products. According to reports, Sony intends to acquire 20-30% of Olympus shares, but Kazuo Hirai refused to comment on this matter.

Affected by this news, Sony's share price soared 8% in Tokyo stock exchange to close at 1,434 yen.