According to the latest report released by the UK consulting company Ovum last week, the high-potential telecom market segment will generate new revenue of US$213.8 billion between 2012 and 2015. Among them, mobile broadband will become a big income earner, and its revenue will reach 92 billion US dollars.
In recent years, voice revenues in the global operating industry have continuously declined, and the data market for mobile broadband brought by mobile broadband is maturing. It is in such a situation that global operators have been able to maintain their revenue growth. In the future, they may be able to subdivide their data services and embrace the mobile Internet better through the mobile broadband market, which has the greatest growth potential.
The global mobile broadband market has great potential
According to a report from the International Telecommunication Union, mobile broadband has reached 1/8 of the world’s population. Currently, more than 5 billion people worldwide have connected to the Internet. These people use mobile phone services. It can be seen that a huge market for mobile broadband has spread.
From the aspect of network data flow, according to a data released by Ericsson in the “State of the Internet†report, the growth rate of mobile data traffic in the second quarter of 2011 was 8%, as global mobile data traffic continues to grow rapidly. 2010 From the second quarter of the year to the second quarter of 2011, the figure has doubled, and operators need more network capacity, better service experience and more efficient operation and maintenance. This also illustrates the great potential of the mobile broadband market from the side.
In terms of mobile terminals, a report released by the market research firm comScore shows that in August of this year, data generated by mobile devices accounted for 6.8% of US data traffic, of which two-thirds came from mobile phones. Of this, about one-third of mobile phone data traffic is accessed via the Wi-Fi network, which has increased by 3% within three months.
The development of Internet services driven by mobile broadband has brought a tremendous increase in data traffic to telecom operators, and traffic has become the most valuable growth point for operators. In the Chinese market, Wang Jianzhou, chairman of China Mobile, disclosed that China Mobile’s data traffic revenue accounted for only 8% of its total revenue. Compared with foreign telecom operators, this data in Japan has reached about 50%. Although the starting point of China's operator data business is low, the development will be even more rapid and the opportunities will be even greater.
Mobile broadband is the cornerstone of the mobile Internet
The development of the mobile Internet has spawned an endless stream of upper-layer applications based on mobile broadband, serving different types of terminals and placing higher demands on network access. The Universal Mobile Telecommunications System (UMTS) Forum predicts that voice and data traffic in mobile networks will increase 30-fold in the next decade.
From the service level of telecom operators, with mobile broadband as the cornerstone, besides the rich and varied personalized mobile Internet applications, the larger market is still in a range of vertical industry applications, including healthcare, automotive, utilities and consumer electronics. . The value provided by these embedded services and devices will be greatly enhanced through the superior data processing capabilities and bandwidth provided by the 3G mobile broadband mobile network infrastructure.
With the advent of the mobile Internet, the biggest pressure for telecom operators is the growth of data traffic at a geometric multiple. According to a survey conducted by traffic management vendor Allot Communications, in the first half of 2011, the use of mobile data bandwidth continued to increase steadily by 77%. According to industry insiders, the trend of broadband mobilization has become apparent from the development of broadband technologies. Last year, the number of mobile broadband users exceeded the number of traditional broadband users. This year it is expected that the number of users will double, and the average annual speed will increase by 40% in the next decade.
The relevant agencies expect that by 2020, more than half of mobile broadband revenue will come from two models: “wholesale†and “bilateral†fees that increase payment access capacity and quality. The increase of mobile Internet traffic directly promotes the development of LTE. At present, 14 LTE commercial networks have been opened worldwide and LTE users will reach 1-2 billion by 2014.
Improve the 3G network into a top priority
Currently, 3G is popular, and from the three major elements of 3G development, operators need to have three major elements to overcome the mobile broadband market: First, the most destructive terminals; second, differentiated application services; and third, provide better quality. Good network.
With the rapid growth of mobile broadband, mobile data traffic is increasing, content and applications are becoming more abundant, and the types of terminals are becoming more and more diverse. At the same time, the network is also facing enormous challenges: first is the challenge of network capacity and cost. With the increase in transmission and maintenance costs, the investment output will have a ceiling effect. Secondly, network traffic will burst out a hundredfold, while P2P applications such as BT and eDonkey plague traditional telecom operators. Third, transmission and expansion, site deployment, and civil engineering all bring operational and maintenance problems.
Obviously, to tap the mobile broadband market, the network is the foundation of the foundation, and domestic operators have also realized this. After the first three domestic operators launched the WiFi war in the first half of the year, they began to upgrade the 3G network and deploy to 4G in the second half of the year. At present, China Mobile has completed the TD-LTE scale test of 6+1 cities in China; recently, Shanghai Bell assisted China Telecom to expand and upgrade 3G networks and deploy 4G development. At the same time, China Unicom is also working on FDD-LTE.
Domestic operators are accelerating the diversion of data services from 2G networks to 3G, LTE and WLAN networks through various effective means, and reasonably controlling the proportion of data services to 2G network resources to ensure the development of basic services such as voice and SMS. Consolidate network quality and lay the foundation for traffic management.
In recent years, voice revenues in the global operating industry have continuously declined, and the data market for mobile broadband brought by mobile broadband is maturing. It is in such a situation that global operators have been able to maintain their revenue growth. In the future, they may be able to subdivide their data services and embrace the mobile Internet better through the mobile broadband market, which has the greatest growth potential.
The global mobile broadband market has great potential
According to a report from the International Telecommunication Union, mobile broadband has reached 1/8 of the world’s population. Currently, more than 5 billion people worldwide have connected to the Internet. These people use mobile phone services. It can be seen that a huge market for mobile broadband has spread.
From the aspect of network data flow, according to a data released by Ericsson in the “State of the Internet†report, the growth rate of mobile data traffic in the second quarter of 2011 was 8%, as global mobile data traffic continues to grow rapidly. 2010 From the second quarter of the year to the second quarter of 2011, the figure has doubled, and operators need more network capacity, better service experience and more efficient operation and maintenance. This also illustrates the great potential of the mobile broadband market from the side.
In terms of mobile terminals, a report released by the market research firm comScore shows that in August of this year, data generated by mobile devices accounted for 6.8% of US data traffic, of which two-thirds came from mobile phones. Of this, about one-third of mobile phone data traffic is accessed via the Wi-Fi network, which has increased by 3% within three months.
The development of Internet services driven by mobile broadband has brought a tremendous increase in data traffic to telecom operators, and traffic has become the most valuable growth point for operators. In the Chinese market, Wang Jianzhou, chairman of China Mobile, disclosed that China Mobile’s data traffic revenue accounted for only 8% of its total revenue. Compared with foreign telecom operators, this data in Japan has reached about 50%. Although the starting point of China's operator data business is low, the development will be even more rapid and the opportunities will be even greater.
Mobile broadband is the cornerstone of the mobile Internet
The development of the mobile Internet has spawned an endless stream of upper-layer applications based on mobile broadband, serving different types of terminals and placing higher demands on network access. The Universal Mobile Telecommunications System (UMTS) Forum predicts that voice and data traffic in mobile networks will increase 30-fold in the next decade.
From the service level of telecom operators, with mobile broadband as the cornerstone, besides the rich and varied personalized mobile Internet applications, the larger market is still in a range of vertical industry applications, including healthcare, automotive, utilities and consumer electronics. . The value provided by these embedded services and devices will be greatly enhanced through the superior data processing capabilities and bandwidth provided by the 3G mobile broadband mobile network infrastructure.
With the advent of the mobile Internet, the biggest pressure for telecom operators is the growth of data traffic at a geometric multiple. According to a survey conducted by traffic management vendor Allot Communications, in the first half of 2011, the use of mobile data bandwidth continued to increase steadily by 77%. According to industry insiders, the trend of broadband mobilization has become apparent from the development of broadband technologies. Last year, the number of mobile broadband users exceeded the number of traditional broadband users. This year it is expected that the number of users will double, and the average annual speed will increase by 40% in the next decade.
The relevant agencies expect that by 2020, more than half of mobile broadband revenue will come from two models: “wholesale†and “bilateral†fees that increase payment access capacity and quality. The increase of mobile Internet traffic directly promotes the development of LTE. At present, 14 LTE commercial networks have been opened worldwide and LTE users will reach 1-2 billion by 2014.
Improve the 3G network into a top priority
Currently, 3G is popular, and from the three major elements of 3G development, operators need to have three major elements to overcome the mobile broadband market: First, the most destructive terminals; second, differentiated application services; and third, provide better quality. Good network.
With the rapid growth of mobile broadband, mobile data traffic is increasing, content and applications are becoming more abundant, and the types of terminals are becoming more and more diverse. At the same time, the network is also facing enormous challenges: first is the challenge of network capacity and cost. With the increase in transmission and maintenance costs, the investment output will have a ceiling effect. Secondly, network traffic will burst out a hundredfold, while P2P applications such as BT and eDonkey plague traditional telecom operators. Third, transmission and expansion, site deployment, and civil engineering all bring operational and maintenance problems.
Obviously, to tap the mobile broadband market, the network is the foundation of the foundation, and domestic operators have also realized this. After the first three domestic operators launched the WiFi war in the first half of the year, they began to upgrade the 3G network and deploy to 4G in the second half of the year. At present, China Mobile has completed the TD-LTE scale test of 6+1 cities in China; recently, Shanghai Bell assisted China Telecom to expand and upgrade 3G networks and deploy 4G development. At the same time, China Unicom is also working on FDD-LTE.
Domestic operators are accelerating the diversion of data services from 2G networks to 3G, LTE and WLAN networks through various effective means, and reasonably controlling the proportion of data services to 2G network resources to ensure the development of basic services such as voice and SMS. Consolidate network quality and lay the foundation for traffic management.
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