What is LED? People who have seen the opening ceremony of the 2008 Beijing Olympic Games have actually seen it. The flying people have a sparkling light, a picture of a changing picture, thousands of people hitting the countdown with a flashing second hand, traffic lights, mobile phone displays, etc. These are LED light sources, known as the fourth generation of light sources, which are characterized by environmental protection, energy saving, long service life and beautiful light color. Lamps with LED as the light source are extremely popular in foreign markets, but they are not popular in China due to their high cost. In this regard, Wang Baoping, secretary-general of the 32nd branch of the Zhejiang Regional Economic Cooperation Enterprise Development Promotion Association and director of Zhejiang Zhongzhou Optoelectronics Co., Ltd., said: It is now the climbing stage of LED. Although it has not been applied to daily lighting for a while, the prospects are very optimistic. Even in the face of the economic tsunami, we are still optimistic that next year is a crucial year for the development of our company. This year's output value is about one billion, and I hope to reach 220 million next year.
In the face of the crisis, there can be such confidence, in addition to the industrial characteristics, or because of the secret weapons of Zhongzhou Optoelectronics itself.
Underground defense work research
In a battle, underground fortifications are the first equipment that can begin to prepare and play an important role in battles and battles. For the development of technology companies, only the R&D department can match.
As a three-industry enterprise with capital-intensive, technology-intensive and personnel-intensive integration, Zhongzhou Optoelectronics has abandoned the industry habits of learning fur and making quick money, but is doing technological innovation in a down-to-earth manner. Each year, the company invests 6% of sales in research and development, and cooperates with Zhejiang University of Technology and China Metrology Institute to jointly develop new products, and strives to combine several specialties to maximize the principle of LED light efficiency.
After continuous efforts, Zhongzhou Optoelectronics has obtained more than a dozen patents and became the top ten innovative small and medium-sized enterprises in Hangzhou West Lake District. The experts who have been evaluated are the fastest-growing technology companies. Their research results in semiconductor lighting 100 lumens / watt technology breakthrough to obtain the first prize of the Ministry of Science and Technology 863 project power-type white LED industrialization key technology development project. Now, Zhongzhou Optoelectronics has applied to the Ministry of Science and Technology Technology-based SME Technology Innovation Fund, and will strive to get the title of national high-tech enterprise next year.
In this regard, Wang Baoping said: Technology companies can only develop at the forefront, we are now the only LED enterprises in East China to follow the development of lighting routes.
Gunpowder talent
The battle started, the quantity and quality of military funds determine the success or failure. For a company, the quantity and quality of talents are equally important, and management is also an aspect that cannot be ignored.
Talent is another important driving force for enterprise development. For the management of enterprises, Zhongzhou Optoelectronics also has its own set, which is humanization and pursues the harmonious development of enterprises and employees. From the very beginning, we have been committed to creating a clear and sound management system, and we have attached great importance to cultivating employees' sense of identity with the company. Wang Baoping said. Two or three times a year's employee activities have narrowed the distance between people; established mutual funds to provide charity when employees need help most; establish internal company websites and publications to create a transparent corporate policy atmosphere; next year, Zhongzhou Optoelectronics also Ready to launch employee stocks, so that more employees feel the joy of growing up with the company and working for themselves.
It is also a great magic weapon for Zhongzhou Optoelectronics to improve management level in a gradual way. After experiencing the failure of airborne management personnel, Zhongzhou Optoelectronics gradually explored the middle path of cultivating middle management talents and drawing on the combination of advanced experience in the industry: now, we have one A consultant from Taiwan’s management and a sales consultant from Hong Kong did not let them manage directly. The main reason is that they should first understand the management and sales culture and the company’s situation in the mainland, and integrate their existing experience to find a set. The mode of suitable Zhongzhou Optoelectronics can work again, which can be said to be a buffer period of the upper and lower integration. This is the way we think it is the fastest and the least harm to the company.
In the eyes of Zhongzhou Optoelectronics' leadership, talents are the embodiment of corporate competitiveness, and they still need to change their talents.
Leadership vision
The ability to strategize and win thousands of miles is the determining factor in the victory of the battle. Leaders’ eyes and minds are sometimes more terrible than nuclear warheads.
If talent is the driving force for enterprise development, and the sober understanding and thinking of entrepreneurs may be the source of this motivation.
From the perspective of the world LED industry, the technical basis and level of China's LED display industry should be said to be quite advanced. The main products and key technologies can be consistent with the international advanced level of the same industry, except for advanced countries such as Europe, America, Japan and South Korea. The level of mainland China and Taiwan cannot be underestimated. In terms of output, LEDs produced in mainland China and Taiwan account for three-quarters of the world's total output. As one of the leading LED companies in mainland China, Zhongzhou Optoelectronics can be said to have obvious advantages. Since we are a new type of industry, technological progress will always be the direction of development, so although we will be affected by the economic crisis, but the impact is not big, and even find new business opportunities. First, because in the economic crisis, the more economic difficulties, the more economical, the governments of all countries will inevitably promote energy-saving products, and LED is a non-polluting product, so it has been favored abroad, so our Foreign orders have not been affected. The second is the domestic environment. Due to the impact of the economic crisis, the state has stepped up efforts in infrastructure construction. We can also seize the opportunity to adjust to the lighting requirements and street lighting in line with national needs.
In view of the changes in the situation, Zhongzhou Optoelectronics also responded quickly, adjusted the product structure, made domestic demand, lowered the low end, and focused on product packaging, focusing on high-end lighting products and grasping the city lighting products such as display screens. Quickly complete the industrialization process to strengthen the ability to cope with the crisis.
Now our strategy is to be optimistic about pocket cash, not over-expanding, and not to invest, but we can definitely say that our factory will be built, equipment will go in, plan to move into a new factory before the end of this year, and build a professional team next year. . Doing everything, listening to the fate is our current state of mind. Wang Baoping said.
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