NXP and Baidu Establish Partnership

NXP Semiconductors (Nasdaq: NXPI, hereinafter referred to as "NXP"), the world's largest automotive semiconductor supplier, today announced that it has officially become a partner of Baidu's Apollo open platform. Baidu and NXP signed a cooperation memorandum of understanding in July this year. The two sides will conduct comprehensive business and technical cooperation based on the autopilot system and hardware solutions to provide comprehensive and reliable information for driverless, intelligent networked vehicle and vehicle information security. solution.

The Apollo Open Platform aims to provide an open, complete, and secure platform for partners in the auto industry and autonomous driving areas, helping them to quickly build a complete autopilot system of their own, combining vehicle and hardware systems. According to the agreement, NXP will work with Baidu to conduct technical research and development of assisted driving and driverless solutions, formulate a combination of artificial intelligence algorithms and hardware platforms, build a new intelligent network industry chain, and promote related technologies and services in the automotive industry. Applications. Specifically, NXP will provide Baidu with semiconductor products and solutions for unmanned driving, millimeter-wave radar, V2X, information security, intelligent networking, and automotive multimedia entertainment information systems. At the same time, the two parties will also develop Apollo sensor fusion solutions based on the performance-optimized Bluebox development platform with low-power and high-functional security design; conduct evaluation of deep learning network performance based on NXP high-performance processors; Baidu Apollo small-scale vehicle system Intelligent networking solutions such as these will also be integrated into NXP's automotive chips, which will help shorten the development cycle and achieve rapid landing of products.

According to Kurt Sievers, NXP Global Executive Vice President and General Manager of the Automotive Division, “In recent years, Chinese car companies have experienced phenomenal innovation and product development. Thanks to strong policy support, China is already global in the driverless field. Leading position: Baidu is China and even the world's leading enterprise that can build an open ecological platform for autonomous driving, and NXP has global leading technology and experience in automotive electronics. We look forward to accelerating Apollo Ecology through advanced automated driving solutions. The innovation of the circle promotes a new round of revolution in the automotive industry."

Li Zhenyu, general manager of Baidu’s automatic driving business group, said: “Apollo is a landmark step for the entire driverless and automotive sector. NXP is the world’s leader in automotive information security and has a leading edge in smart networked automotive semiconductors. With its advantages, market resources and advanced experience, the cooperation with NXP is of great significance to the rapid landing of technologies such as Baidu's automatic driving and intelligent networking, and the addition of NXP will add momentum to the Apollo ecosystem.We hope to work with NXP. We will work together to promote the intelligent upgrading of the automotive industry, build a new ecosystem of smart cars and driverless cars, and work together to create a win-win situation for smart cars in China and even the world."

The China Investment Consulting Research Report predicts that in 2020 China's auto sales will reach 32.12 million, of which the penetration rate of smart driving new vehicles will reach about 15%, and the market for smart driving products will be nearly 100 billion yuan. As a global leader in safe connected vehicles, NXP has not only 60 years of experience and leading technology, but also has the most comprehensive ecosystem resources in the industry. In China, NXP has conducted strategic cooperation with leading auto companies such as Geely, Chang'an and Guangzhou Automobile Group, and is committed to supporting the innovation and upgrading of China's auto industry and the construction of smart transportation systems.

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