Former CCTV female reporter Chai Jing’s own smog publicity film “Under the dome, mother Chai Jing declared war on the smogâ€, the speech video of more than 100 minutes, the hit rate exceeded 100 million, directly awakened the alarm of smog.
There is no doubt that the public is the most direct beneficiary, as well as the air purifier under the “smog economyâ€. Further promoted consumers' concern for air quality, the demand for air purifiers soared, and entered the lives of more people, becoming the fifth major household appliance after TV, air conditioner, refrigerator and washing machine.
From the rise to the popularization, the dividend in the air purifier market does not seem to be exhausted. On the contrary, in addition to the efforts of traditional home appliance manufacturers, more Internet companies have announced their participation in the net industry. In the past, there were traditional home appliance giants such as Gree and Midea, and later, there were Internet brands such as Xiaomi and Netease, which cut into the small household appliance market.
Recently, the air purifier market is not even flat. On November 6, the unknown 352 environmental technology announced that it has received more than 200 million yuan in financing, which is the largest financing in the air net industry to date. On the following day, Luo Yonghao launched the first hammer air purifier at the autumn new product launch held by Hammer Technology.
Not wrong, the well-known stand-up comic actor Luo Fatzi released the first hammer air purifier in the scientific and technological circles to fulfill his promise of "one word is determined".
In any case, Lao Luo’s stand-up comic dialogue is worth watching. This conference has at least popularized the performance parameter concept of the air purifier industry content for many consumers. At the press conference, several parameter words about empty net were extracted, one is CADR and the other is CCM. And when Luo introduced the new product, the CADR value reached 800+, and the purgable area reached 56~96 square meters. This parameter is really horrible. What do these parameters represent?
What is CADR?
Lao Luo has always emphasized that the CADR value of its products can reach up to 800+. What exactly is CADR? According to the interpretation of the new national standard GB/T 18801-2015, CADR is the amount of clean air, which is filtered by the purifier per unit time. After that, the total amount of clean air output, in m3/h, contains particulate matter CADR and formaldehyde CADR. For example, if the CADR of the particulate matter is 500m3/h, it means that the particulate matter is purified by using an air purifier for 1 hour, and 500 cubic meters of particulate matter can be purified.
The CADR value is a value for measuring the purification efficiency of the air purifier, and the higher the value, the higher the purification efficiency of the air purifier. The CADR value of the particulate air purifier reaches 800+, which means that more air can be purified in the same time. This explains that there is nothing wrong with it, but the data may also be deceptive, not to say that the data is fraudulent, but the fact that the data is reflected is a bit confusing.
Simply speaking, the CADR value of the particulate matter actually contains the purification efficiency of large particles, PM10, PM2.5 and smaller particles. CADR is a value used to measure the efficiency of product purification. It is targeted. For example, formaldehyde CADR is a CADR value measured specifically for formaldehyde purification efficiency. Therefore, if only the CADR value of the particulate matter is marked, it is impossible to judge the filtering ability of the empty net except PM2.5.
The CADR value is greater than the absolute product.
The CADR value is the core evaluation parameter for the performance of the air purifier. However, when we purchase empty net, we must consider the cumulative purification (CCM) and noise in addition to the value of particulate matter. In general, higher CADR values ​​tend to be accompanied by louder noises and more power. When the CADR value reaches 800 or more, the working sound has reached 66.3dB, and the sound is noisy at this time. The lowest noise given by Luo Yonghao is 35dB. Note that the noise level at this time is the lowest, and there are many in the industry.
Therefore, in actual use, the highest position is only suitable for a short time after we go home, and most of the time will run in the low mode, in the normal case of 40 decibels, the CADR value is only about 200-300. Therefore, you should pay attention to the working noise and purification ability of the air purifier in different gears when purchasing. The so-called highest value is just a copy of the need, it is not practical.
For PM2.5 or even smaller particles, the purification relies mainly on HEPA filters, ie high efficiency air particulate filters. From the parameters of the product, we can see that the Breathing Smart Air Purifier is equipped with H13 filter. According to EU regulations, the filter above H13 is specially treated with PM 0.3, and its filtration efficiency can reach 99.95%. It’s all filtered.
In the industry, the top-level configuration is considered to be the biggest highlight of the product. However, the whole "communication performance" came down. Lao Luo did not give a detailed introduction. It was a misuse of the H13 filter, or it was known. The heart is deeply rooted in the name and name, and it is worth investigating here.
Cross-border wind is not a strange thing
Before Luo Yonghao, Xiaomi Company, Cheetah Mobile and so on have introduced air purifiers. Since the beginning of this year, Internet companies such as Netease's strict selection, Jumeiyou products, ink weather, and what is worth buying APP have all taken a fancy to this big cake.
The cross-border spoiler is not unique to air purifiers. In the entire home appliance industry, from the beginning of television, to white goods, to kitchen and small appliances, the shadow of Internet companies can be said to be everywhere.
In May 2013, Internet video company LeTV took the lead in launching a disaster, calling for "TV is dead", and high-profile release of LeTV Super TV, officially into the home appliance industry. Subsequently, iQiyi, Xiaomi, micro whales and other "squid" from the Internet industry have poured into the home appliance circle. Internet companies rely on their own content, platform advantages and "fan marketing" models to create a "blue ocean" in the highly competitive home appliance industry, bringing a business model driven by video content and advertising.
Only a piece of cake on the color TV is naturally fed to many Internet companies, and it has begun to target the white goods market. Aux Air Conditioning is the first to cooperate with 360. It is suspected to add a fire to the intelligentization of home appliances. Smart air conditioners will be introduced. At the technical level, the WIFI module will be loaded, and user information and behavior data and fault information will be collected and further processed. Data analysis, the application of networked, intelligent frontier technology in air conditioning products.
The washing machine industry seems to be unremarkable. Under the toss of the Internet company, it has also played a lot of tricks. First, there is a good point to cross-border the washing machine, pushing the washing machine to the wall, and then Jingdong Weilian and Little Swan cross the border. Launched a custom washing machine, relying on the Jingdong cloud back-end system to create a new model of scene shopping.
How can the refrigerator be let go, Master Ma and Whirlpool join hands with the cross-border Mr.Bin smart refrigerator, Jingdong also follows the pace to introduce smart refrigerators, as well as a variety of small appliances in the name of "smart".
More and more home appliance companies and Internet companies have come together under the name of “intelligenceâ€. TCL hand-in-hand iQiyi released smart TV, and 360 also promoted Internet smart air purifier; Skyworth married Ali pushed Internet smart TV; Midea and Alibaba jointly developed IoT smart air conditioner, etc., home appliance enterprises and Internet companies cross-border cooperation Into the normal state.
Do not work or the general trend?
Under the impact of the Internet wave, the competition in China's home appliance industry is changing from a cold hardware competition to a competition mode of “combining software, hardware, content, service and operationâ€, and a “big wash†for the entire home appliance industry. The brand has also brought enormous challenges and attractive business opportunities for the development of China's home appliance industry.
With the help of Internet companies, the smart TV that once was tall has turned into a hardware product that ordinary people can easily possess. Under the spoiler of Internet companies, breaking the information monopoly between traditional home appliance manufacturers has lowered the threshold for entering the home appliance industry, and more fresh blood injection will undoubtedly contribute to the iterative update of technology. Internet companies sell products at a price that is flat or even lower than the cost of hardware equipment. It can be said to be the "murderer" that directly leads to the collapse of high-priced walls of traditional home appliances. Of course, the cross-border of Internet companies has accelerated the application layout of artificial intelligence and Internet of Things, forcing the transformation of traditional home appliance manufacturers and phasing out companies with backward technology.
In the Internet thinking penetrates into the traditional home appliance industry, it is easy to form a strange circle of cost-effective competition, and it is easy to become a simple and priceless "price war", ignoring product quality and after-sales service. Lack of hardware manufacturing experience LeTV TV and Xiaomi TV entered the market in early 2013, and they were frequently hacked by netizens in terms of hardware quality.
Summary: China's home appliance enterprise transformation is at the stage of exploration. Internet thinking as a new business model is more about optimizing resource allocation, but only technological breakthroughs can bring real innovation. In particular, home appliances need to be supported by hardware quality. All of this is inseparable from the “artisan spirit†and “innovative spirit†of traditional manufacturing, in order to get rid of the vicious circle of low price and low quality.
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