Apple equipment global use activation reaches 1 billion mark

NetEase Technology News January 27, according to foreign media reports, as an important part of its quarterly earnings report released in the local time week, Apple announced an important milestone, that is, Apple's fiscal year 2016 as of December 31 In the first quarter, the global use of Apple devices has reached 1 billion.

The statistic is available to investors as an attachment to Apple's fourth-quarter earnings report, and Apple's fourth-quarter earnings report was submitted to the US Securities and Exchange Commission on Tuesday. Apple device computing range, including iPhone, iPad, Mac, iPod touch, Apple TV and Apple Watch.

The 2015 holiday shopping season is Apple's most successful quarter in sales history, not only achieving a profit of $18.4 billion, achieving revenues of $75.9 billion, and completing 74.8 million iPhone sales. Apple's first-quarter glory is largely driven by the iPhone's record sales.

In its first fiscal quarter of fiscal 2016, Apple achieved a profit of $18.4 billion, but the quarter's results sparked concerns among investors that the iPhone market is declining.

In the quarter, Apple Macs sold 5.3 million units, down 4% from 550 units in the same period a year ago; iPad sales were 16.1 million units, down 25% from a year earlier. Apple did not give quarterly sales figures for Apple Watch and Apple TV, but instead included the two devices in the other categories along with the iPod. However, Apple CEO Tim Cook said in the company's first-quarter conference call that Apple Watch and Apple TV achieved record sales in the past quarter.

Apple's first-quarter gross margin was 40.1%, compared with 39.9% a year ago; earnings per share were $3.28, up from $3.06 a year. In the first quarter, its overseas sales accounted for 66% of Apple's revenue for the quarter.


"Despite being in a very difficult macro environment, our record sales performance and strong profit margin performance have driven the company's net profit and earnings per share to a record level," Apple Chief Financial Officer Luca Metz "In the quarter, we generated $27.5 billion in cash flow and returned more than $9 billion to investors through stock buybacks and dividends," said Luca Maestri. "In the $200 billion capital return plan, we It has now completed $153 billion."

Looking ahead to the second fiscal quarter of fiscal 2016, Apple expects revenues to reach $50 billion to $53 billion, gross margins ranging from 39% to 39.5%, and operating expenses to be between $6 billion and $6.1 billion.