The "Armenial Competition" in the Field of Speech
Giants seize smart home entrance
From the physical handle buttons, to the physical keyboard and mouse, to the touch screen, in order to achieve the original intention to make the operation easier, humans eventually shaped the ultimate input method - language. With 40 years of international and domestic exploration, voice has finally become a new paradigm for human-computer interaction.
According to the research data released by Research and Markets, it is estimated that by 2020, the global voice market is expected to reach 19.17 billion US dollars. In order to compete for the next entry point for human-computer interaction, the Internet giant has started a crazy "arms race" in the smart voice market.
With the development of voice interaction, smart homes represented by smart speakers have begun to move toward the public. Since its release in November 2014 to January 2017, Amazon Echo has reached 8.2 million users. As of the end of December 2016, Amazon Echo speakers sold more than 6 million. Behind the surge in sales of Echo is that it is rapidly entering the mass market from the niche circles of early users.
Last year, at the I/O conference, Google also introduced its own smart speaker, Google Home. This google assistant-based product can perform similar functions as Amazon Echo: including music playback and hardware control.
The reason why smart speakers will become the focus of many large hair power, a large part of the reason is its "smart home entrance" status. The entrance often determines the choice of intelligent hardware in the entire ecosystem: Users who choose Amazon Echo will inevitably choose the matching intelligent hardware. The biggest advantage of taking the lead in the intelligent speaker market is that it can have a higher share.
In the case of a small gap between product features and experience, the ecosystem that actually affects users' choices is often a smart speaker. For smart hardware providers, the more universal ecology is obviously a better choice.
The icing on the cake is not as good as snow
Smart home cannot be "smart for intelligence"
If the scene represented by smart speakers is just the tip of the iceberg, then the domestic smart home market with hundreds of billions of dollars will give birth to more opportunities.
According to the latest data, China's smart home market reached 40.340 billion yuan in 2016, a year-on-year increase of 41%. It is estimated that by 2018, China's smart home market will reach 130 billion yuan, and the future annual compound growth rate will reach 48%. .
In this regard, companies including LeTV, Alibaba, Skyworth, Midea, and TCL have actively entered the field of smart homes in various ways. Even well-known manufacturers including China Resources, Greenland, Evergrande, and Vanke actively cooperate with smart home companies. There is a smart home smart community.
Although the smart home concept is hot, it can be seen that not many consumers are willing to buy. As the saying goes, the icing on the cake is not as good as snow, but there are indeed many “pseudo-demands†in the field of smart homes.
For example, adding a variety of home appliances to the network module, and then through the APP to achieve remote mobile phone control, speaking of the function is very cool and gorgeous, but in actual use but it is spurious. Some manufacturers added refrigerators, washing machines, air conditioners, rice cookers, ovens, and other products to their networked functions. They used the word "intelligence" in a grandiose manner. This simply downplayed consumers' IQ.
For smart homes, smart should not only stay in the networking of home devices, but should be from the perspective of "human nature" to enhance people's life experience.
In the field of smart homes, we must seize the “laziness†in human nature – the work that people can accomplish in one step is no more than two steps. Efficient, convenient, and energy-saving are the pain points for users’ needs, especially for low-frequency scenes.
Smart home still has a golden triangle: hardware, cloud services and smart terminals. The hardware is Machine. The App on the smart terminal is the human-machine interface and control hub. The cloud is the center of connection, data, and service. Only openness can completely release these capabilities and improve and enhance the user experience. Interoperability standards will follow.
In the final analysis, the basis of smart home is the use of technology, such as Internet of things technology, information technology, digital technology, voice technology, sensing technology, etc. The entire industry will inevitably have a shuffle process.
People’s pursuit of “intelligence†is never-ending. Although we can't expect AI and household products that can be thought and learned like humans in a short period of time, better controllability, more practical functions, and effective The linkage mechanism and higher security are all directions that vendors can work hard.
All in all, smart home products should not seek empty, gimmick-like "tall", but only gradually improve from the basic experience, and then provide people-oriented application forms, will bring a true "intelligent experience."
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