According to the latest survey by Counterpoint's market monitoring department, the smartphone shipments in the second quarter of 2017 (April-June) increased by 3% year-on-year in the Chinese market, and achieved growth for two consecutive quarters.
For the results of this survey, James Yan, director of market research at Counterpoint, pointed out: "China's smartphone market has seen a positive growth in demand and supply during the quarter ending in June. Huawei, Oppo, Vivo and Xiaomi have four domestic brands. By expanding the distribution network layout and rapid product upgrades, it became the top four brands in China in the second quarter.
Huawei and Vivo grew the fastest, followed by OPPO and Xiaomi, firmly occupying the top four seats, and gradually getting Apple and Samsung farther and farther. Apple's performance is still showing a clear seasonality, Samsung's offline channel lost to Oppo and Vivo. After losing to Huawei glory for several consecutive quarters, Xiaomi unexpectedly returned to the leading camp.
Source: Market Monitoring Department - preliminary estimates for the second quarter of 2017
According to Tarun Pathak, Deputy Director of Counterpoint, “Hua is still ahead of competitors OPPO and Vivo in this quarter, which is the top spot, with higher channel shipments. Huawei’s nova series and flagship P10 series are still very strong this quarter.â€
Pathak also believes that: "OPPO and Vivo have also achieved significant growth compared to the same period last year. The respective A and Y series in the mid-end market and the respective F/R and V/X series in the high-end market are outstanding in the market segments. Meet the needs of first-tier cities to fourth-tier towns in the fast-growing range of $100 to $199 ($600 to $1300) and the extravagant range of $300 to $399 ($2,000 to $2,700). At the same time, Xiaomiben In the first quarter of 2017, millet shipments almost fell to the level of 2013. The reason for this is that Xiaomi’s resurgence is due to the latest The flagship model Mi 6 and the lower end of the red rice Note 4X, another reason is that Xiaomi focuses on the diversity of distribution channels."
Neil Shah, director of market research, analyzes the growth prospects: “At present, the days when Huawei, OPPO, Vivo and Xiaomi can easily grow in the Chinese market are coming to an end. As the four domestic brands gradually grow in a slow-growing market A solid leading position in the environment, the markets they are vying for are overlapping. The four major brands have the hope of winning the first two seats, because as long as you take the wrong step, it is easy to fall to the top two."
“Millet is freed from the falling vortex and regaining growth, which will make the market competition more intense and even become a retail game. If the Chinese market declines, it is likely to affect global performance. Therefore, we believe that serious Brands such as OPPO, Vivo and Xiaomi, which rely on the Chinese market, will definitely focus on opening up overseas markets in the second half of this year. Among them, South Asia and Southeast Asia are key areas of interest in order to obtain additional sales and market share to compensate for the possible decline in the Chinese market. â€
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