2-year-old Hololens lands in China today to experience Volvo's AR marketing case

On the evening of May 23, 2017, Microsoft held a press conference at the Shanghai Waterhouse Hotel to announce that Hololens, a mixed reality device, will land on the Chinese market from now on. In the experience area, 87870 reporters experienced the charm of this product in car marketing.

On the evening of May 23, 2017, Microsoft held a conference at the Shanghai Waterhouse Hotel. At the conference, Microsoft announced that Hololens, a mixed reality device, will land on the Chinese market from now on.

Terry, the head of Microsoft’s Windows and Devices Division, introduced at the conference that since 2016, over 20,000 developers have conducted thousands of experiments on Hololens, accumulating more than 500,000 hours of experimental data. At present, Hololens has been applied in many commercial fields including education, medical care, construction, and advertising marketing.

Terry, for example, in a famous American restaurant chain, designers use Hololens as the restaurant's virtual design, greatly shortening the store design cycle; Japan's famous airlines use Hololens training, auxiliary maintenance personnel; and home improvement, A company that makes elevators uses Hololens to assist elevator design...

As the warm-up aspect of the Surface computer, Microsoft did not publish too many details of the Hololens state-run version at the press conference. In the official website of the Microsoft Mall, you can see that Hololens is currently open for booking and is specifically divided into a developer version and a commercial version.

The Hololens Developer Edition mainly serves content developers in China. Microsoft refers to this version as a special limited edition, intended for developers who are interested in developing Microsoft HoloLens applications. The usage scenario must be related to product application development. In order to reduce the developer's cost, the price of 23,488 yuan is cheaper than that of the commercial version, so Microsoft stipulates that this equipment is prohibited from reselling and returning.

Hololens Business Edition has a full range of services, including enterprise-level features such as data security, identity management, enterprise application stores, and better after-sales services. The price is also higher than the developer version, up to 39,188 yuan.

87 The staff of the Junhe Experience Zone chatted about the fact that buyers of high-volume (dozens of sets of equipment) can directly contact Microsoft’s sales department. The mall’s service is mainly for those who purchase one or two devices at a time. user.

In the experience area, 87 Jun also experienced Hololens and a Volvo car case developed for the 4S shop. Under the guidance of the staff, 87-jun wore Hololens. A small car model appeared on the front table. Clicking on the gestures of Hololens' particular gesture will show a 3D model of the size of the car on the front wall. The internal structure of the car, power modes and various details of industrial design, before buying, you can also choose different colors and accessories to match your favorite car.

Hololens was first released in 2015 and 87 Jun experienced several times last year. From the initial surprise to today’s experience, it does not bring much freshness. But during the experience, 87-jun noticed a detail: in the process of experience, beside the Microsoft staff who also wear Hololens, you can control the experience of 87-jun, and experience what links.

According to Microsoft staff, her device is the "host" that controls what content we are wearing. These broadcast control systems are currently integrated into the Hololens content development tool Unity.

Finally, how to attract developers into Hololens Ecology. According to Microsoft's related staff, they believe that Hololens' high-quality holographic visual experience will attract users and developers. Secondly, Hololens, a universal development tool based on Unity's development tools, can effectively reduce developers' learning costs. This will attract more developers to enter.