[Global Synthetic Reporter Li Zongze] According to a report on March 2 by Reuters, the Korean tech giant Samsung Electronics stated on the 2nd that a new office has been set up to improve global product quality. The company is trying hard to recover from the failure of the Loszo Note7 smartphone failure.
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The company said that Kim Jong-ho, the president of affiliate Samsung Heavy Industries, will transfer to Samsung Electronics to lead the team. The new team is mainly responsible for improving product quality and manufacturing processes. “President Kim Jong-ho, the top expert in manufacturing, will lead the product quality and manufacturing process improvement of all Samsung Electronics' fixed services,†Samsung said in a statement.
Samsung Electronics has promised to make a number of improvements to ensure product safety, including stricter battery testing, and more stringent standards from the initial planning stage. Kim Jong-ho will report directly to Samsung Electronics Executive Chairman Wu Tong, who previously served as the head of Samsung Electronics' mobile business responsible for manufacturing processes.
Samsung Electronics hopes to rebuild consumer confidence after it was forced to stop Note7 sales due to a battery fire in October last year. The decision is the latest move of the strategy. Samsung Electronics is expected to launch its new flagship model, the Galle S8 smartphone, in April. The company is under tremendous pressure to ensure that new products run smoothly and safely.
Competitor Apple surpassed Samsung in the fourth quarter of last year to become the world's largest smartphone maker. The failure of Note7 caused Samsung Electronics to lose approximately US$5.35 billion in operating profits.
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