To say that the current Chinese Internet companies have the loudest noise, not the old giants such as BAT, nor the newcomers of the sharing economy such as Mobai OFO, but LeTV. Arrears, layoffs, plunging, and suspension of trading, LeTV seems to be on the edge of the cliff, and every day can see different negative news.
On December 11th, Le Yue CEO Jia Yueting, who is at the center of the public opinion storm, revealed at the 2016 China Entrepreneur Annual Meeting that he would complete a “larger scale†round of financing in the next month. Then Jia Yueting also announced that the LeTV super car production car will be officially unveiled at CES next year.
Coincidentally, the first production car of Faraday Future invested by Jia Yueting will also be unveiled at CES next year.
It’s a word worse than Ferrari. What the hell is Faraday?The little friends who have studied physics know that Faraday is the name of a physicist. But using this name on the name of the car brand, and only one word from another car brand Ferrari, is really a big call.
So what does it matter with the LeTV supercar? In fact, Faraday's future and LeTV supercar are also two companies, but they have the same investor background. Faraday has a large investment from Jia Yueting and is also a technology provider for LeTV supercars, so both are usually classified as Jia Yueting's layout in the automotive field.
At the CES at the beginning of this year, Faraday's future ZERO1 concept car debuted with a video, and quickly gained the attention of the global media. Not only is it a cool look and a brand name similar to "Ferrari", but because the car has a power output of 1000 horsepower, it accelerates from a standstill to 96 km/h in less than 3 seconds. In addition, the ZERO1 also has an automatic driving function that can be operated on both the daily road and the track.
ZERO1 is also made up of a large number of carbon fiber materials and composite materials, which makes it extremely light body weight. The car seat design is inspired by the NASA zero-gravity seat, with a seat angle of 45 degrees, which ensures high-speed driving without affecting the driver's blood circulation and ensuring comfortable ride.
Nearly a year later, Faraday will release an official preview of the production car in the future. This positioning is the world's first Internet eco-electric vehicle, which will officially debut in Las Vegas on January 3.
A few days ago, Faraday will release a trailer on YouTube. The Faraday prototype will be blocked from the same starting line with Ferrari 488 Italia, Bentley Tim, and Tesla Model S. The straight-line accelerated race, the final result was left suspense, and it will be revealed after one month.
â–² Ferrari 488 Italia VS Faraday future
â–²Bentley Tim VS Faraday future
â–²Bentley Tim VS Faraday future
The film that has spent a lot of thought not only compares with the luxury car, but also highlights the performance of Faraday's future electric cars, and implies that they may take the luxury car route, that is, the price of the production car will not be cheap.
Positive news is not enough, marketing promotion to make up. The future of Faraday has indeed played a good role in maintaining the image of LeTV, but the real decision is the product itself.
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