Samsung's LCD TV sales in the first half of the year were not satisfactory under the influence of Sony, Lejin, and TCL. IHS senior research director Xie Qinyi said that Samsung Songkou lowered its shipment target this year, from the previous 48 million to the next 44 to 45 million. As the adjustment range is as high as 300 to 4 million units, it is worth observing whether there will be any impact on panel purchases in the second half of the year. Sony and Lucky Gold are very active sales this year. Under the OLED TV topic, the sales volume is expected to grow against the trend. In addition, mainland brands have continued to attack cities this year, and TCL and other brands have risen steadily. Samsung is facing the Japanese and South Korean brands and mainland brands. This year, shipment growth has stagnated, and even rare shipments do not increase. Samsung shipped more than 47 million LCD TVs last year. This year, it called for a goal of 48 million units. However, Samsung’s sales performance in the first half of the year was not satisfactory. The shipments are expected to decline in the near term and shipments will decline throughout the year. To 4,400 to 45 million units. Xie Qinyi pointed out that Samsung recently pointed out that the product strategy will be adjusted, changing the past high school low-level full-line product line strategy, the future will focus more on high-end product positioning, sprint QLED TV and other high-end LCD TV market. Samsung is the global leader in LCD TVs and the largest purchaser of TV panels. Xie Qinyi said that if Samsung plans to revise its shipping target for the full year, it will also adjust panel purchases in the second half of the year, which will also impact TV panels. In May, June and July, the TV panel maintained a slow-down trend. The price of the 40-inch to 65-inch TV panel was estimated to have dropped by 2-3 US dollars in July. The 32-inch TV panel was flat or fell by 1 US dollar. The price trend is similar to that in May and June. The main reason is that the brand TV maker hopes that the panel maker can make profits and stimulate the brand factory to pull goods. Due to the high inventory of the mainland TV supply chain, the pull of goods in the first half of the year was relatively weak, extending to July. Xie Qinyi said that the key is next, in August, Europe and the United States traditional peak season stocking will start from August, then the mainland 11 Golden Week, Double 11 Singles Festival will debut gradually, if pull the kinetic energy can continue, the second half of the overall TV panel It will maintain a steady trend, but if Samsung's purchases are revised down, it may also affect the willingness of mainland brand manufacturers to purchase, which may make the panel not flourish in the second half of the year. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.