The gross profit margin of LED driver IC accumulation technology in the third quarter has dropped sharply from 40.2% in the second quarter to 36.7%. General Manager Chen Qikai said that almost 90% of the products are LED driver ICs. After the second quarter, the economy began to recover. Sudden increase, although the shipments are large, but also indirectly compress the space of gross margin, the future accumulation will start to develop more multi-functional ICs to increase product value and maintain gross profit margin.
Chen Qikai stressed that since the LED display driver IC has entered a mature stage, it has accumulated 500 million shipments from 2002 to September this year, occupying the first place in the market, and the monthly shipment in August It has reached 23 to 24 million, but due to large shipments, it is inevitable to compress gross profit margin.
Chen Qikai pointed out that since the product has entered the mature market, it can only improve the performance of the function, increase the action of an IC can be calculated to enhance the value of the product, and the accumulation will also be a series of marketing strategies to guide the customer gradually from the basic type. The IC moved to a functional IC; therefore, 11 ICs have been released so far this year, and 6 new ICs are expected to be released in the fourth quarter.
Chen Qikai revealed that the unit price of functional ICs is much higher than the price of existing basic ICs, but it can save customers the number of ICs installed, indirectly save costs, increase profitability, and at the same time, accumulation will not over-utilize ways to reduce production costs. interest rate.
As for the timetable for the shipment of products for the Shanghai World Expo in 2010 (2010), Chen Qikai said that the products in the fourth quarter have been gradually completed. Currently, the customers who have won the bid on the market are mostly used to accumulate products. In addition, the company invested in Shanghai, the amount Up to 120 million yuan, mainly used to master the Chinese market and guide customers to use higher-end IC products. (Editor: Happy)
ROHM develops new structure flexible OLED device main
LED Wiring Control System can also called Led Smart Control System. The system include control box and sensors. LED Cabinet Light control system can connect the light to control the light on/off or dimming. For the control box, we got patented design already.
LED Wiring Control System Specification:
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Smart Control Box Information |
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Design |
Patented Design |
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Functions |
Dimming |
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Material |
Plastic |
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Ports |
3 Ports Optional |
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Installation |
Surface Mounted |
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Max Power |
30W/12V 60W/24V |
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Input |
DC 12V/24V |
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Output |
DC 12V/24V |
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Sensors Information |
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Type |
IR Sensor/ Pir Sensor / Touch Sensor/Push |
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Installation |
Surface Mounted/ Recessed |
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Function |
On/off Dimming |
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Voltage |
3V |
Typical Applications: LED indoor light, kitchen, display case, bedroom.
If you have any questions, please contact with us directly. Welcome you can visit our factory. For inquiry, please send mail directly to us.
LED Wiring Control System
Led Wiring Control System,Color Changing Led Control System,Led Smart Control System,Led Smart Control Box
Shenzhen Jedver Smart Lighting Co., Ltd. , http://www.jederwell.com