At the beginning of the new year, all lighting and lighting companies have been gearing up for the layout of 2010. Some are involved in the capital market, and want to take the capital operation of the express train to speed up the construction of corporate brands, such as NVC lighting; some attach importance to product research and development and technological innovation, invest heavily into new energy and new products, expand production bases, such as Foshan Lighting Etc.; some focus on the development of the second and third-tier markets and the construction of terminal outlets, such as Sanxiong·Aurora. Under the new economic situation and pattern, various enterprises have formulated strategic plans in accordance with their actual conditions and are ready to do a big job in 2010.
â– Product return to the strategic brand of hegemony
What is the product return strategy?
At present, the so-called product regression strategy in the lighting industry means that enterprises are keenly grasping the trend of product development, strengthening the research and development of new products, new technologies and new energy around the core of creating more consumer value, grasping core technologies and creating differentiated products. Expand production capacity, base on the fundamentals of manufacturing, and seek long-term development.
Product return strategy four directions
1. Product structure adjustment is accelerated. Incandescent lamps have gradually been banned globally. The concept of low-carbon economy, energy saving and environmental protection has been deeply rooted in the hearts of the people. Many lighting and lighting companies are adapting to the overall economic development trend to adjust product structure, eliminate inefficient and energy-consuming products, and increase new products. And research and development of new technologies. For example, Foshan Lighting invested to establish Qinghai Salt Lake Fossil Lithium Industry Co., Ltd. to enter the new energy field, LED Semiconductor Global R&D Center will be settled in Honeywell Langen Industrial Park in Zhongshan in 2010.
2. Product differentiation. Under the fierce market competition, lighting and lighting enterprises will pay more attention to the improvement of product quality and the manufacture of differentiated products in order to find a competitive blue ocean. For example, Haoyi Electric launched the first metal panel + steel frame structure of the top electrician series in December last year to create a "switch luxury"; Philips Lighting Division recently launched the LexelLED lighting system, and entered the entertainment market .
3. Product diversification. In 2009, commercial lighting companies such as NVC and Pinshao accelerated the pace of construction of the home lighting sector, and the state invested 100 million yuan to enter the field of electrodeless lamps at the end of the year. Many lighting and lighting companies actively expanded their internal product lines, and the product categories became more and more abundant. Product diversification has become a major trend in product development.
4. Product functionalization. Lighting lighting products will also be more subdivided in function, such as life use, learning, lighting and other functions, such as the "GHS school classroom lighting fixtures" project of Chenhui Guangbao at the end of 2009.
â– Capital operation strategy, the final shortcut of the market
Lighting lighting industry has entered the initial stage of capital operation
The festive atmosphere of the 2010 Spring Festival is fascinating, and the industry is rumored that the commercial lighting giant NVC Lighting is preparing to list in Hong Kong in the second quarter of this year. It is understood that capital operation has become an important agenda for leading companies. Looking back at the close contact between Oupu, Huayi and other leading enterprises and venture capital, there are indications that capital operation as a way of realizing value-added and benefit growth has been paid more and more attention by lighting and lighting enterprises, and many excellent lightings. Lighting companies have begun to actively deploy capital operation strategies and accelerate the pace of integration of mergers and acquisitions, which will also be the general trend of competition and development of enterprises in the future.
Capital operation to help funds, management, talent upgrade
“Zhen Mingli will use the funds raised by the additional issuance to meet the demand for continuous capital expenditure and general working capital, including MOCVD equipment will increase to more than 10 units.†– In 2009, Qingyun Venture Capital spent US$30 million to subscribe for 11.3% of Zhen Mingli. The equity, Fan Minghong, chairman of Zhen Mingli, said. "The entry of Softbank Ventures not only provided NVC with strong financial support, but also helped NVC improve its management and introduced cutting-edge talents. After all, internationally renowned brands have its technology, foundation and foundation." - NVC Lighting President Wu Changjiang admits that venture capital has contributed to the development of NVC.
It can be seen that capital operation can help enterprises solve the development bottlenecks in terms of capital, talents and management. It not only covers mergers and acquisitions, asset restructuring, equity swaps, project financing, etc., but also is a business philosophy. Evolution will bring new impact to the lighting industry, which has been dominated by family management, and will become the trend of development in 2010 and in the future.
â– The three-dimensional strategy of the channel wins the sword of the gods
According to industry predictions, with the increasing competition and conflicts between enterprises, the era of relying on a single channel has already become a thing of the past. The three-dimensional and diversified channels have become an inevitable pattern for the development of the lighting industry, in a shorter time. More users providing convenient and satisfactory products will become an important means for enterprises to open up their financial resources, increase sales and reduce business risks. In 2010, there are two main directions:
Two directions of three-dimensional channels: wide-spreading, deep-cultivation
1. Channel development network with rich levels and many members: Consolidate and expand the original dealer channels, enter the lighting stores, home building materials supermarkets and hardware stores, etc. Lighting lighting enterprises constantly penetrate the channel outlets into all corners of the market in space. At the same time, we will continue to deepen cooperation with government, home improvement companies, designers and other invisible channels, and build a channel network system with rich levels and many members. In addition, new marketing methods such as online marketing, group buying, and cross-border alliances have also continuously entered the field of lighting lighting companies, and will receive more attention and practice in 2010.
2. The development of regional layout in depth: In recent years, following the fierce staking of the first and second-tier cities in major lighting companies, the layout of first-tier cities has been basically completed. With the small expansion of the secondary and tertiary market capacity and the country's focus on the rural market, more and more lighting and lighting companies will focus on the strategic layout of future competition from first-tier cities to second- and third-tier cities and county-level cities. The shift of townships and rural markets has intensified the development of these markets, and channel development has become increasingly deep.
â– Brand-friendly strategy to laugh at customers' winning magic
What is the brand-friendly strategy? In 2009, many lighting and lighting companies put forward the goal of creating a popular brand, the collective appearance of CCTV advertising, and the endorsements of popular stars such as Huang Xiaoming and Jiang Wenli. This reflects the desire of lighting lighting companies to realize the transformation of industry brands into mass brands. More energy to strengthen communication and interaction with consumers, the brand is no longer a cold and cold symbol, but is given more life connotation and the theme of the times. Here, we call this propaganda strategy that focuses on emotional communication and zero-distance contact with consumers as a brand-friendly strategy. Two main directions of brand-friendly strategy:
1. The brand connotation is close to the lives of the people and emphasizes emotional communication.
Whether it is Jinda’s “heart is bright, the world is bright†sentence is full of philosophical slogan, or the noble and harmonious home life of Belle Ante Jiang Wenli, and the warm picture created by Jon Zeng Zhiwei and her daughter, we can see Today's lighting and lighting companies are closely grasping the theme of "harmony" in the branding, injecting more emotional factors, and paying more attention to the communication with consumers and the collision of the soul.
2. Brand communication is zero-distance contact.
CCTV advertising, online marketing, in-depth community promotion, the construction of experiential fashion homes, the future lighting lighting brand will no longer be a high-profile face, it will have zero-distance contact and full interaction with consumers, and Consumers don't have to know the brand only through the introduction of the store. They can get the required brand and product information from multiple channels, multiple angles and multiple levels.
Product application:
â– Products for commercial,household,lighting
Product features:
â– High strength,impact resistance and thermal stability
--Panel material using high quality polycarbonate
â– High resistance to deformation
---Long term use without obvious distortion
â– Flame retardant grade
----The flame retardant grade of panel is in line with UL94-V2
â– Adaptation property
----American Standard socket adapter all accord with NEMA
Standard
Colour: Black Brown White lvory Almond Gray Red
Wall Plate UL,Electrical Wall Plate UL,Wall Wall Plate UL,Double Duplex Outlet Wall Plate UL
Hoojet Electric Appliance Co.,Ltd , http://www.hoojetgfci.com