If the 2008 financial crisis ended the "golden decade" of commercial lighting, then the emergence of LED commercial lighting products made people look forward to the next decade of commercial lighting.
In 2009, traditional commercial enterprises such as NVC and Sidon stepped up their strategic layout, scrambling to develop LED products, and Guzhen Commercial Enterprises competed to show their LED business photos. Langshi, Lake and other Nanhai commercial companies also Actively squeezed into the LED business photo market, the old business license brand landscape is facing new adjustments.
Silent 2009 contains a few sway
The LED lighting industry can be described as prosperous in 2009. The media and academic circles are not afraid to pay attention to it, and many foreign brands are actively cutting into the LED field. However, in the field of LED commercial lighting, the enterprise and terminal market are relatively rational. For example, Ding Jianbo, director of sales of Raymond Lighting, said that there are many emerging companies and export-oriented enterprises in the field of LED commercial lighting. The old lighting companies are relatively conservative and opportunistic, and most of them only have launched their LED light source products.
Raymond, Golden Jazz, and Guguang Lighting tentatively launched some LED commercial products this year; Delta's LED products are mainly sold to the Japanese market; Auxos LED business photos are growing rapidly, focusing on export; Honeywell Longneng began to focus on the development of LED light source products, and reached a cooperation with Wal-Mart to change LED lighting fixtures for its 35 stores in China.
It can be seen that although the LED business photos were slightly quiet in 2009, many enterprises have begun to gather their eyes, or wait and see the city to taste or explore and explore, behind the silence contains the enthusiasm and tremendous energy.
"Brand competition" will start in full swing next year. With the LED core patent gradually "thawed" after 2010, the price of LED chips will drop sharply, and the cost of LED commercial products will also be greatly reduced. At the same time, the implementation of government energy-saving policies and the development of LED technology have made it more likely that LED products will be included in government procurement plans. Emerging brands and export-oriented enterprises will prepare for this year's domestic market. Next year's domestic market will become the main battle for LED branding. Chang Leike Lighting plans to open 500 outlets in China in the future to further enhance the brand's domestic influence. force.
Raymond sales director Ding Jianbo believes: "Any product is introduced to the market after commercial use, and LED commercial lighting will naturally develop before LED home lighting." The reporter visited the market and learned that 2009 is the explosive growth of LED decorative lights. The year, and the development of LED lighting will also be transferred from outdoor decorative lighting to indoor commercial lighting.
Looking at the domestic market, a LED commercial lighting war is inevitable. Emerging brands and export brands will become a new force in instigating the traditional traditional business landscape in this brand war.
Langshi Lighting: High-power LED ceiling light can replace halogen lamp Langshi Lighting started to develop LED commercial products in 2004, which is regarded as the pioneer in the field of domestic LED commercial lighting. The products are positioned at the high end, both domestic and foreign. According to Xie Lunhua, general manager of Langshi Lighting, the LED high-power ceiling lamp produced by Langshi has already replaced the halogen lamp. Its LED commercial products are relatively complete, from small aperture LED flower lights to high-power LED downlights and factory lighting lamps, etc., Langshi has production.
Xie Lunhua said: "Lance Lighting has been committed to the development and sales of LED commercial products in recent years, and has achieved a certain market share. In 2009, for Langshi, it was the best year for sales." It is also predicted: "In the next 5-10 years, with the dramatic improvement of LED light efficiency and ease of use, LED will definitely set off a light source revolution in the field of commercial lighting." Xie Zong revealed that Langshi Lighting LED commercial products preliminary Determined to cooperate with Mona Lisa Ceramics to use LED commercial products in its stores.
At present, Xie Lunhua intends to promote LED commercial lighting in the domestic market, first in the domestic market, and then select key areas for further promotion, and will actively participate in various exhibitions, set up display cabinets in various places, etc., fully display LED commercial lighting product.
Leike Lighting: Opened more than 100 LED commercial photos. The professional showcases have outstanding performance in the export market. As early as 2007, the LED department was established to develop LED commercial products. Nowadays, its LED commercial products have been fully launched, and channel development work is in full swing. According to Huang Rongzhen, general manager of Leike Lighting, in order to seize the market early, Lake Lighting has focused on the development of LED commercial lighting outlets this year. At present, it has launched more than 100 professional lighting cabinets for commercial lighting products.
In the last two years of the Guangya Exhibition, LED commercial photos are the main products of Leike Lighting. The picture shows the appearance of Leike Lighting's booth at the 2009 Guangya Exhibition.
“The largest sales of LED lighting are LED ceiling lights, followed by LED wall lights and LED spotlights. These products have already become popular in Europe and the United States. However, in the domestic market, the acceptance level is still relatively low.†Mr. Huang Rongqi said "The sales volume of Leike LED commercial products has reached 10 million yuan this year. In the future, we will increase our efforts to promote our products."
Considering that the current LED market is still immature, Lectra Lighting has found a large number of cooperative dealers across the country, and gives them the biggest discount, allowing them to enjoy the maximum profit, in order to fully promote LED commercial products. In the future, Lake's plan is to set up 500 outlets across the country.
Raymond Lighting: LED spotlights are outstanding. Raymond's LED commercial products were officially launched during the Expo. The products include LED spotlights, LED ceiling lights and outdoor LED floodlights. The products are mainly for high-end users. LED spotlights for art lighting are particularly good, and the general market price is around 300 yuan.
In terms of product promotion, Raymond currently combines the original store channels and displays in the way of dealers' storefronts. The LED business photos are placed together with traditional business photos to attract high-end professional users. Potential target users are guided by consumption. Mr. Ding believes: "The application of LED in commercial lighting will inevitably bring about the reshuffle of the industry, and Raymond's involvement in the LED business field is intended to take advantage of the opportunity to seize a broader high-end market."
Aokes Lighting: LED commercial photo export market grew year-on-year. Aox Lighting is one of the core brands of Huayi Group. It started with energy-saving lamps and is famous for home lighting. In 2008, it started to develop LED commercial products. A lot of LED downlights and LED spotlights are mainly exported.
“LED commercials currently account for 50% of all commercial and domestic markets at home and abroad. The domestic ratio is relatively small, but the prospects are definitely good.†Mr. Zou Yongpan, manager of the lighting business unit of Auxos, said, “The LED commercial export market has grown especially this year. Rapidly, the Australian lighting has increased by about 60% year-on-year."
According to Mr. Zou Yongpan, the reason why the LED lighting products of Auxos are mainly exported is mainly because there are no relevant industry standards in China, and the production companies are not good enough. It is difficult for the Australians to compete on the price. Regarding the channel construction problem, Mr. Zou believes that LED commercial products can be used with traditional commercial channels. The current practice of Aox is to set up LED monopoly areas in traditional commercial stores.
Gold Jazz Lighting: Dedicated to the development of LED commercial integrated products as a typical representative of Nanhai Commercial Enterprise with strong manufacturing strength, Zhang Shengqiu, the general manager of Golden Jazz Lighting, has always been known for being stable, not eager, not blindly following the trend, steadily pushing The company continues to move forward.
"LED business photos are currently not mature in China. It is time to push the market forward, so we are only in a state of exploration and have not carried out large-scale marketing." Zhang said, "And, LED commercial products, though. Long life and high efficiency, but after the actual application to the market, what kind of problems will arise, no one can say." Obviously, compared with some companies that just follow the trend and frantically squeeze into the LED field, Zhang wants to pass Its strong research and development capabilities bring customers better quality and more professional products. After painstaking market research and product development, Golden Jazz Lighting is actively working on the development of LED commercial integrated products, and has achieved initial results.
Delta Lighting: LED commercials are mainly exported to the Japanese market. As early as 2004, Delta Lighting saw the huge potential of LED commercial lighting, and began to work on the development of LED commercial lighting, producing LED downlights, LED spotlights, etc. The maximum can be 9? 5W.
"Compared with traditional commercial photos, because of the high price and difficult breakthrough of core technology, LED commercial lighting is difficult to achieve large-scale promotion in the domestic market." Xiao Chisheng, general manager of Delta Lighting, said. Because of this, Delta's lamps are mainly exported to the Japanese market, mainly for medium and high-end customers. They have not been sold in the domestic market, but only a small part is sent to customers for trial use.
The Japanese market has always had high technical requirements for products and can be sold to the Japanese market, which shows that Delta's lamps have excellent strength in the field of LED commercial lighting. Delta lamps have always been low-key, and they have not focused on marketing and engineering research in the Japanese market. Instead, some Japanese merchants have seen the strong R&D and production strength of Delta in the website, and actively arrived at the US company to conduct inspections and then select products from Delta.
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