As an operator of the national lighting enterprise with energy-saving light source as the core product, I have seen the status quo of the industry reflected by the Guangya Exhibition. There are two ideas that linger on the chest: one is the great spirit and the second is the strong sense of urgency. . The excitement is due to the deep demand, the huge development space, the attractive prospects, the solid foundation of the brothers and the market, and the market is promising; the urgent reason is that the high-end, innovative and colorful highlights in the exhibition are basically concentrated on international brands such as GE and PHILIPS. However, domestic brands are almost busy in stall sales, the only difference is the luxury of the booth.
Most domestic brands display their own cheap and good quality products, including many wonderful products, but also show the lighting effect, try to improve from selling "lights" to selling "light", but under the brilliance of international brands, "lights" Both "and light" are bleak. GE's youthful vitality is like a white girl in the "Women's Twelve Music Square", which demonstrates American-style creativity and passion; PHILIPS engineers explain the lighting design on the spot, revealing the professionalism and rigor of European gentlemen. They don't seem to sell lights or sell light, but through lights and light, to express curiosity and innovation in human nature, to show the collaboration of society and the precision of technology. These advantages are not patents of Europeans and Americans, and we are also aspiring and more mineralized.
I sincerely appreciate the glamorous international brand and sincere respect for the pragmatic and diligent domestic enterprises. However, the difference between the realm and the effect is the problem that we have to face ourselves and have to face up to and cannot reflect. Even if the face is neglected in business, the difference between the interests of international brands and national brands is quite large. Most of the products of the glamorous brands are hard-working and hard-working, but the profits are high. Most of them flow to the end of the radiant, leaving only a thin layer in pragmatism and diligence, at best, comparable to their sweat.
We need the “national heroes†in the domestic brands to stand out, occupy the high-end links in the value chain, and show the Chinese people's innovation, hard work and other personality highlights. The sense of urgency brings action. I believe that the establishment of a national brand of energy-saving light sources can be started from four aspects:
First of all, we must be willing to be high-minded and dare to take the lead. No matter how few conditions and how difficult the situation is, the goal of being a strong national brand must be clear and firm. When I followed Mr. Hu Zhibiao to make love more VCDs, did a group of young people not rely on the hard work of throwing away the international giants such as Samsung and Panasonic far away from the 100,000 miles? At that time, the lovely Mr. PHILIPS was working diligently to make a movement for everyone.
Second, we must do the work and do basic research. The author once worked in the new energy industry in Vantage, and personally experienced the largest solar water heater in China, and the brand sovereignty is also in China. In the solar thermal energy utilization industry, the results of Chinese scientific research are also the most and most suitable. At present, the color banquet is invested heavily in research and development.
The third innovation is not only technological innovation, but more importantly, business model innovation.
Fourth, we must pay attention to benefit sharing and win-win cooperation.
Maintain an ecological balance in the business value chain and treat others with integrity. When a national brand is built up, the upstream suppliers will grow stronger, the downstream dealers will follow the wealth, and the middle managers will grow rapidly with the company.
Just as the vast majority of rare earth mines necessary for energy-saving lamps are buried under the land we live in, the resources to create an energy-saving light source national hero brand are buried in our hearts, in our minds.
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Fenghua Jade Motor Co., Ltd. , http://www.qiyantelecom.com