Home Appliances Competition Brings Changes in Services

In 2005, GOME entered Jiangmen and became the first major foreign appliance retailer to settle in Jiangmen. Its presence brought a brand-new start to the consumer market in Jiangmen, followed by Suning's presence, which made Jiangmen’s home appliance market a reality. The dominance of local businesses has transformed into a market pattern where foreign appliance giants and local businesses coexist.

For consumers, behind this change, product prices have become more affordable, and after-sales services have become more welcoming.

The price of home appliances has been lowered and the public is most benefited

Before Gome and Suning Appliances retail giants settled in Jiangmen, the share of Jiangmen's home appliance market was divided by local merchants, including Hengfa, CLP, etc., coupled with the rapid development of the real estate market, local businesses have had days Tasty. With the arrival of foreign appliance retail predators, the market consumer groups began to divert, and an important reason for customer diversion is the affordable price of home appliance merchants including Gome and Suning.

According to Liang Xiquan, manager of Jiangmen Guomei Broadcasting Division, before the arrival of Gome, due to restrictions on the scale of operation of local home appliances, some customers need to purchase all the necessary home appliances, and often have to run several businesses.

In addition to incomplete categories of factors, the presence of foreign predators such as Gome also brought price benefits to consumers. Liang Xiquan said that with the arrival of foreign home appliance predators such as Gome, the price of home appliances has become more transparent, and the price of the same product can generally be lowered by about 20% to 30% before and after the arrival of the same product.

From low demand to intelligent life becomes colorful

Before buying a TV, from signal simulation to digitization, from small screens to big screens, consumers are pursuing more visual effects. However, changes in smart consumption patterns brought about by the rapid advancement of technology have made consumer demand for household electrical appliances increasingly high.

Liang Xiquan said that before the arrival of smart consumption, people are paying more attention to prices, but after that, consumers began to focus on the functionalization and cost-effectiveness of home appliances, and consumer demands are getting higher and higher. Take air conditioners as an example. To get a cool feeling quickly, you must buy energy-intensive air conditioners that consumers call "electric tigers."

TVs have also experienced such a change. In the past, they mainly watched TV dramas and movies, but now they are moving towards multimedia. They can go online and play games. In addition, the mobile phone also changes from the original emphasis on long standby time, call effects to smart changes, you can access the Internet, you can also use Bluetooth to connect car phones, you can also play games and so on.

The intelligence of air-conditioning is reflected in the fact that when you come home from the unit, although there is no one at home, the air-conditioning has been turned on for you in advance, and you can enjoy a cool breeze at home, and all of this can be remotely controlled by a mobile phone. Or set the boot time in advance to achieve.

Waiting for home to enjoy the door installation service

In the past, buying an air-conditioner, installing it from home to shipping, and installing it at home did not only take a lot of time but it took quite a while to find someone to install. It also often required an extra installation fee. However, with the arrival of Gome and Suning, this after-sales service is changing.

Since it entered Jiangmen in 2005, Gome has been starting from its first Donghu store. Now it has developed eight stores in the Wuyi area. Suning also immediately followed the Jiangmen market and set up stores in three districts and four cities. “In the early years I wanted to buy a large category of home appliances, but also went to Jiangmen. Now it's much more convenient. You can buy it directly in the city below.” Mr. Enping Xu told reporters that although Enping was away from Jiangmen, because there are stores, it can generally be installed within 24 hours.

According to Gome, according to the company's regulations, installation is usually completed in urban areas within 24 hours, while in remote townships, installation is generally required within 48 hours. With the launch of online sales, the public can now sit at home, little mouse in the hand, you can directly purchase home appliances, and home delivery by businesses.

Competition brings service changes

From the original home appliance market dominated by the home appliance market, to the external home appliance retail predators "three points of the world," Jiangmen appliance retail market has formed a foreign household appliances business represented by Gome and Suning, as well as Hengfa, CLP and Ocean. The market pattern of local businesses represented by electrical appliances is for merchants, the fierce market competition brings about the compression of profits and the diversion of consumer groups, but for consumers, they get affordable prices and meticulous services, plus technology. As a result of changes in consumer convenience brought about by the consumer, they will truly enjoy the treatment of "God."

The market is changing, but consumers care about the benefits and services, and every time the consumer electronics market changes, consumers believe that they are the ultimate beneficiaries.