The professional-level panoramic camera Nokia OZO held a press conference yesterday and officially announced its landing in China. Only on such an important occasion, Nokia did not announce the price of this product's BNM, it is reported that it will be announced when the booking is opened in September.
Although it is not announced, it will certainly not be cheap. Previously, Nokia had released this product abroad, the booking price of 60,000 US dollars. However, there has been a turning point recently. Nokia has lowered the price of this product by 15,000 US dollars in one breath. Now the price has become 45,000 US dollars, or about 300,000 yuan.
What kind of product is this product?This product is rather strange in appearance, like a ball with a short handle. It has a total of 8 cameras that can shoot 2K x 2K 360 x 180 degree video. It also has 8 microphones that can record 360 x 360 degrees of sound, which means that the front-back, left-right, top-to-bottom direction sounds can be recorded. According to the description of the person who participated in the conference, its 3D sound effect is very good.
In terms of parameters, each of its lenses is a 195-degree wide-angle, f/2.4 aperture, ISO 400, and 13-speed dynamic range. According to VR Vertical Media Magic, it supports the following features:
OZO REMOTE: The picture shot by OZO can be transmitted to OZO REMOTE in real time;
OZO CREATOR: for processing and editing OZO shooting video;
OZO PREVIEW: Supports video preview and playback;
OZO LIVE: Real-time video and audio processing, real-time splicing.
For video, the shot was 30fps, and it was stored in a 500GB SSD called "media module", each capable of holding 45 minutes of video. The Camera Control Suite uses an application that supports OS X and Windwos and operates via WiFi. There is also HDMI and stereo VR rendering output.
The final rendered video is 8K x 10K resolution and 10-bit sRGB colors.
In addition to the camera itself, there is a series of accessories that sell for the same price: a battery pack with a 500GB hard drive, priced at US$5,000; a single storage device, priced at US$2,500; an interface station priced at US$1,500, which can be used to charge OZO via USB 3.0 or Export video.
Why are you selling so expensive?Compared with consumer-class panoramic cameras, Nokia OZO is more than 100 times the price of their products, and this price is even higher among people in the industry. Liu Jingkang, the CEO of Insta360, told Lei Fengwang (searching for the "Lei Feng Net" public number) that he did not know exactly why he sold so expensively. "Because it is too expensive, even the thought of buying research has been dispelled." Insta360 is a Shenzhen company engaged in the panoramic camera industry. Previously, it received several hundred million yuan in Series B financing from Thunder.
Zhao Bo, the co-founder of Perfect Vision, told Lei Feng that the reason why OZO sells for a price is as follows:
The first is the hardware cost, because professional-level resolution and frame rate will be higher, so the cost of selecting various sensors, lenses, and processing units will be high.
Secondly, professional-level product software settings support automatic, such as exposure, low-light processing, sharpness, white balance and other parameter settings on the software development workload;
Once again, it is professional-grade small quantity, high unit price can timely recover all research and development costs;
The final is the brand premium. The startup brand is lower than Nokia.
At the same time, professional-level products require higher algorithmic requirements. At present, open-source algorithms are basically impossible to productize. Moreover, in addition to splicing algorithms, the mapping algorithm also needs to map algorithms to handle distortions, and at the same time, in order to prevent consumers from adjusting their own parameters, mass production is automatically calibrated. The need for algorithm research and development, so that the workload of the algorithm down is very large, which is why the real-large-scale supply of panoramic hardware companies in the market is very few reasons, the professional-level panoramic camera algorithm will be more difficult.
In fact, professional-level camera equipment and consumer-level product prices are more than a hundred times more than normal is a matter, you can specifically refer to CCTV shoulder camera and Sony consumer-grade camera ratio.
Domestic manufacturers also hope to create cheaper products. According to the “First Financial Daily†report, Huang Shaoyun, FocalMax’s general manager who has long been engaged in optical equipment research, stated: “OZO optical parts are too expensive to design and produce. We hope to produce one. A 360-degree panoramic camera with a retail price of around 50,000 yuan is expected to come out in November. This will reduce the threshold.†National companies including Insta360 and Antvision are also researching and developing related products. There is no release schedule.
Nokia has no plans to enter consumer-level panoramic cameras. The person in charge of the product stated that "OZO is more used for professional video shooting and live broadcasting, and there is no plan to launch a lower version of mass-market consumer products."
Another problem is that both Google and Facebook have launched professional panoramic camera solutions using multiple GoPro splicing. Will these products be cheaper? Regarding this issue, there is currently no listed product price for reference, and industry insiders said it will not be cheap.
For Nokia OZO, content vendors such as Disney, Letv VR, and Verizon have become partners. Prior to this, Wei Ruiying CEO Dong Hao had stated in the Lei Feng Net Ingenuity Open Class that currently no VR filming equipment is "verified", and perhaps OZO will become such a product.
The title map comes from: RoadtoVR
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