AIR 062 | Conversation Sagitar Creates Qiu Chunxin: Stop Explaining Why Lidar Is So Expensive

Zuo Wei Qiu Chunxin

Sagitar Polycred is a company that manufactures laser radars. Previously, its products were mainly used for static mapping, and now it focuses on unmanned lidars. Qiu Chunxin, CEO of the company, attended the CCF-GAIR Global Artificial Intelligence and Robotics Summit this week and spoke to Lei Feng about the development trends of unmanned and laser radar technology.

Talking about the future development of unmanned driving, Qiu Chunxin’s attitude is cautiously optimistic. He believes that there will be no breakthrough changes in the next year or two, because “the autonomy of a driverless vehicle is related to the deployment of the transportation system, in addition to the automation of a single vehicle.” Now there are problems with cycling, let alone system deployment.

Other industry experts who focus on driverless technology also indicated to Lei Fengwang that if the automobile market changes significantly around 2018, it is more likely to be in the aftermarket, such as driving recorders (having record and reminder functions that are now popular). ) In the short term there may be more exciting aftermarket products.

How start-up companies participate in driverless driving

If the change in driverlessness is not too great, and the short-term market is not as beautiful as it was imagined, is it a disadvantageous situation for startups? On the one hand, commercial barriers may affect the company's operations; on the other hand, investors may also exert pressure.

Qiu Chunxin believes that “nobody in the general direction of driverless driving is not recognized, especially in the capital market, but the time node is not so beautiful”. His opinion is that The firm thing is to continue to do so. There is no change in the short term. It does not mean that the product will not be used, but the application cycle will be longer. The process of realizing unmanned driving is not from zero to one, but the corresponding technology is gradually developed throughout the entire process. There are also many opportunities for the technology born in the process, and there are applications available for the company to survive.

Unmanned modules and sensors are also gradually improving safety issues, such as laser radar and visual perception technology can be combined with AEB (automatic braking system), which gives start-up companies to survive, of course, the process is also very pain.

Liu Guoqing, CEO of Minieye focusing on automotive visual perception, also expressed similar views to Lei Fengnet. He thinks that driving without driver "really needs blood to survive."

Driverlessness is a longer-term business than you think. Does this mean that big companies have more advantages? Baidu claimed that the driverless car will be "three years of commercial use, five years of mass production," LeTV and Ali are also doing their own Internet car, Toyota, Mercedes-Benz and General Motors and other depots also have their own driverless car plan. In contrast, such companies have accumulated deeper capital and technology, and systems such as steering and braking still rely on traditional depots.

Qiu Chunxin believes that "the core sensor used by unmanned vehicles is completely different from traditional cars." It mainly includes sensing technologies for identifying road conditions (such as laser radar) and systems for making decisions. It is also an extremely complex system, but it is still at a very early stage.

It is impossible for a company to finish all its technologies. The perfect driverless driver needs to be changed and the collaboration of various companies. A breakthrough approach for startups is to focus. If key components such as laser radars are focused on companies, driverlessness will come faster.

Why is laser radar so expensive?


For this laser radar, his view is "very high technical requirements, the need to sink the heart to do", but with lower costs will be popular soon. Talking about why the lidar is so expensive, he laughed and said that every time he was introduced to the world, he would be asked this question, but it was not cheap for technology companies to survive, which would make it difficult to upgrade products.

Here quoted another industry insider's opinion, he explained Lei Feng network (search "Lei Feng net" public number concern) explains why the laser radar is so expensive.

“Industrial supplies are rational, and they have R&D costs. This is a fixed cost, and they can only be diluted by volume production. At this stage, there is not much demand for laser radar, which makes it difficult to reduce costs.


The other is the marginal cost. It has many components, the most important of which is BOM (bill of materials) costs. This is a technical direction issue. Software development may not have this one, but hardware is very important. Just like Boeing's aircraft, R&D costs are very high. Laser radar is a high-precision machine and it is not easy to make products. The 64-line radar used by driverless cars is expensive, but the 8-wire is much cheaper. This is a matter of technical route choice. ”

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